AS IT Deck RESIT Flashcards
State what is meant by Data
Data are details which are meaningless because they lack relevance. It is either no use to a user or not in the form that the user can use. Data can be: – Numbers – Words – Images – Sound
Where can data come from?
- From the output of a MIS
- From the results of an experiment
- Automatic measurement of environmental quantities
- From a survey
- From a transaction
State where information comes from
Information comes from processing data.
People or computers can find patterns in data which gives them information which enhances their knowledge of the subject.
State what information is
Information is data which has been:
– Processed
– Converted to give it meaning
– Organised in some way.
State where knowledge comes from
Knowledge comes from applying rules to the information which then helps makes decisions.
State what is meant by encoding data
Encoding is a process where data is shortened.
State why we encode data?
– Fast to search
– Takes up less storage space
– Easier to check that a code is accurate using validation checks.
Give an example of encoding data
Size of clothes: • S = Small • M = Medium • L = Large • XL = Extra large
State the 2 problems with encoding data
– Coarsens precision
• The encoded data is less accurate than the data originally collected. A database may contain a persons eye colour. What happens if someone has green/blue eyes? You will settle for one colour and then question the integrity of the current data stored. What if we were talking about paint colours? We loose detail on the shade of the colour.
– Value judgements
• The person entering information into the database or
collecting the original data will have to make judgements about which code to use. Data is collected on heights of people. The person collecting or entering may have to make a judgement as to what code to use, i.e. T for Tall, M for Medium and S for Short. Value judgement can be different for different people. One person may think Chloe should be put as M but someone else may say S.
Explain why managers need information
All managers need information, they make decisions based on the information obtained from day-to-day operations as well as from external information. Some of the types of decisions can be placed under the following headings:
• Planning
• Directing
• Forecasting
The higher the manager is within the business, the more responsibilities they will have which means they will need to view different information.
State how information aids decision making
– The more information there is that is relevant to making the decision, the less risk there is in taking the decision.
– Information enables a manager to take corrective action, i.e. if a customer owes a large amount of money, then no orders should be sent to them.
– Simulations can be performed using spreadsheet software to perform ‘what if scenarios’ using the information.
State how information can be monitored
Information can be used to monitor progress. For example, companies can use the data to compare themselves against targets set. Individual staff can judge their performance using their sales figures
from the previous sales. Companies can compare
monthly sales figures.
State how information can be used to target resources
Using information for the targeting of resources:
– Organisations only have a limited amount of resources, i.e. money, human resources, time, hardware, software and materials.
– These resources need to be correctly allocated, this can be achieved by using ICT, i.e. creating schedules, planning projects and stock control systems.
State the competitive advantage information can give a manager
– Most companies have a competitor (a company which sells similar products or services to the same type of customer). Therefore it is imperative that
organisations remain competitive. In order to do this it is necessary to:
• Use market research information from customers to
understand why they use the product/service.
• Ensure all customer orders are always satisfied by having accurate stock information.
• Be able to anticipate customer demand from previous sales information.
Data Collection
Money- Consumables (e.g. ink/paper) for giving out paper forms.
Time - Marketers will travel to interview people, which takes time.
Human Resources - Staff like marketers will need training on interview techniques.