Artist Management

Question 1

Marketing Mix

Answer 1

a combination of factors controlled by a company to influence customers to purchase from them

Question 2

Exit strategy

Answer 2

establishes the steps for an end to the current manager/ artist relationship

Question 3

Conflict of interest

Answer 3

occurs when an individuals personal interests could harm their professional judgement. causing them to make decision that benefit themselves rather than the organization

Question 4

ethics

Answer 4

the study of moral obligations

Question 5

Principles

Answer 5

universal and absolute behavior

Question 6

Geodemogrphic segmentation

Answer 6

divides a market based on geographic location and demographic data

Question 7

product differentiated marketing

Answer 7

offering different products to different markets

Question 8

behavioral segmentation

Answer 8

Division based on consumer knowledge, attitude or brand interaction

Question 9

advertising

Answer 9

paid communication to a target audience

Question 10

Psychographic segmentation

Answer 10

Physcological division of customers as a marketing strategy.

Question 11

brand slogan

Answer 11

short memorable phase that captures brands identity and my offer more information

Question 12

Promotion

Answer 12

unpaid communication to a target audience

Question 13

Brand Symbol

Answer 13

Visual element, such as a logo or icon, that represents and helps identify a brand

Question 14

Marketing management

Answer 14

The process of planning, executing and overseeing marketing strategies to achieve business goals and satisfy customer needs.

Question 15

Marketing

Answer 15

marketing involves designs the company’s offering to meet the target market needs and desires.

Question 16

Values

Answer 16

socially enforced norms (integrity accountably and trust)

Question 17

standards

Answer 17

Rules to measure ethical behavior

Question 18

Target marketing

Answer 18

Process of identifying and focusing on specific groups of consumers who are most likely to respond to brands products or services

Question 18

code of conduct

Answer 18

a set of rules and ethical guidelines that define acceptable behavior within an organization of profession

Question 19

needs

Answer 19

resources necessary for ones survival

Question 20

Column segmentation

Answer 20

divides market by volume demand

Question 21

Artist Plan

Answer 21

A strategic roadmap outlining an artist projected career

Question 22

media monitoring

Answer 22

tracking and analyzing media content

Question 23

Brand Personality

Answer 23

The set of human characteristics and attributes to a brand. Which influence how consumers perceive and relate to it

Question 24

reputation management

Answer 24

a public relation tactic that manipulates an individual or brands reputation

Question 25

Publicity

Answer 25

Media coverage and promotional efforts to increase visibility and awareness of a brand

Question 26

Attribution Based method

Answer 26

measuring and attributing credit to companies as a whole rather than to individuals

Question 27

Mission

Answer 27

Concise statement that defines an organization primary purpose

Question 28

brand asset valuator

Answer 28

is a model that evaluates a brand’s strength and value based on key factors like brand differentiation , relevance, esteem, and knowledge

Question 29

moral management

Answer 29

Making decisions and leading in a way that aligns with ethical principles

Question 30

amoral management

Answer 30

leadership that is indifferent to ethical considerations, focusing solely on achieving business objectives without regard for moral implications

Question 31

Strategy formulation

Answer 31

The process of establishing goals and determine how to achieve them

Question 32

Environmental analysis

Answer 32

A strategic tool used to identify and asses external and internal factors affecting a business environment

Question 33

immoral management

Answer 33

making decisions that go against ethics

Question 34

wants

Answer 34

desire or preference fora product that is not necessary for one’s survival

Question 35

Public relations

Answer 35

the practice of managing a favorable public image for artist or organization

Question 36

USP

Answer 36

specific attributes associated with a brand “competitors don’t offer this..”

Question 37

Mass marketing

Answer 37

targets a broad audience with a single marketing message or product aiming to reach as many people as possible

Question 38

SWOT

Answer 38

strength, weakness, opportunity, threats

Question 39

Brand

Answer 39

unique way of identifying a product and distinguish it from competitors