Artist Management Flashcards
Marketing Mix
a combination of factors controlled by a company to influence customers to purchase from them
Exit strategy
establishes the steps for an end to the current manager/ artist relationship
Conflict of interest
occurs when an individuals personal interests could harm their professional judgement. causing them to make decision that benefit themselves rather than the organization
ethics
the study of moral obligations
Principles
universal and absolute behavior
Geodemogrphic segmentation
divides a market based on geographic location and demographic data
product differentiated marketing
offering different products to different markets
behavioral segmentation
Division based on consumer knowledge, attitude or brand interaction
advertising
paid communication to a target audience
Psychographic segmentation
Physcological division of customers as a marketing strategy.
brand slogan
short memorable phase that captures brands identity and my offer more information
Promotion
unpaid communication to a target audience
Brand Symbol
Visual element, such as a logo or icon, that represents and helps identify a brand
Marketing management
The process of planning, executing and overseeing marketing strategies to achieve business goals and satisfy customer needs.
Marketing
marketing involves designs the company’s offering to meet the target market needs and desires.
Values
socially enforced norms (integrity accountably and trust)
standards
Rules to measure ethical behavior
Target marketing
Process of identifying and focusing on specific groups of consumers who are most likely to respond to brands products or services
code of conduct
a set of rules and ethical guidelines that define acceptable behavior within an organization of profession
needs
resources necessary for ones survival
Column segmentation
divides market by volume demand
Artist Plan
A strategic roadmap outlining an artist projected career
media monitoring
tracking and analyzing media content
Brand Personality
The set of human characteristics and attributes to a brand. Which influence how consumers perceive and relate to it
reputation management
a public relation tactic that manipulates an individual or brands reputation
Publicity
Media coverage and promotional efforts to increase visibility and awareness of a brand
Attribution Based method
measuring and attributing credit to companies as a whole rather than to individuals
Mission
Concise statement that defines an organization primary purpose
brand asset valuator
is a model that evaluates a brand’s strength and value based on key factors like brand differentiation , relevance, esteem, and knowledge
moral management
Making decisions and leading in a way that aligns with ethical principles
amoral management
leadership that is indifferent to ethical considerations, focusing solely on achieving business objectives without regard for moral implications
Strategy formulation
The process of establishing goals and determine how to achieve them
Environmental analysis
A strategic tool used to identify and asses external and internal factors affecting a business environment
immoral management
making decisions that go against ethics
wants
desire or preference fora product that is not necessary for one’s survival
Public relations
the practice of managing a favorable public image for artist or organization
USP
specific attributes associated with a brand “competitors don’t offer this..”
Mass marketing
targets a broad audience with a single marketing message or product aiming to reach as many people as possible
SWOT
strength, weakness, opportunity, threats
Brand
unique way of identifying a product and distinguish it from competitors
