Articulate, present & debate ideas Topic 2 (Developing your ideas for communication)

Question 1

When it comes to the topic of developing ideas for communication, what will I learn?

Answer 1

• Persuasive communication techniques
• Ways to provoke and encourage response in individuals or groups
• Considering communication challenges and strategies for migration
• Researching and documenting key ideas for presentation

Question 2

What are the features of persuasive communication?

Answer 2

The communication techniques I use to engage and involve an audience need to align with the objectives or purpose of my communication. The communication could be to inform, inspire, activate to action or persuade.

Question 3

What are the major techniques for persuasion?

3

Answer 3

Appeal to the needs of the audience
Point out the benefit of your solution or idea
Make Concessions and negotiate

Question 4

What are some secondary techniques for persuasion?

9

Answer 4

Deliver with confidence
Handle questions authoritatively
Give clear straightforward instructions
Create a welcoming environment
Make the audience the focal point for references and examples
Incorporate innovation by saying what others are afraid to say
Discuss problems and encourage the audience to provide a solution
Be consistent and repeat key messages
Tell stories that create suspense or that the audience can relate to

Question 5

Why is appealing to the needs of the audience a persuasive technique?

Answer 5

Some theories suggest people are motivated by unfulfilled needs, such as financial security, success or belonging. Targeting the specific needs of individuals and groups will provoke a desired response or behaviour.

Question 6

Why is pointing out the benefits of a solution or idea a persuasive technique?

Answer 6

The audience needs to hear how they can benefit from the solution or idea, compared to the current situation

Question 7

Why is making concessions and negotiating a persuasive technique?

Answer 7

When suggesting a big change it could be necessary to make concessions or negotiate to get it across the line. Make sure to identify aspects of the proposal that may not be necessary for the objective. These can then be traded if need be.

Question 8

What is storytelling in communication?

Answer 8

Storytelling allows the audience to be taken on a journey where they can share the experience and create an emotional connection. This can give the product, service or idea an identity.

Question 9

What makes storytelling so powerful?

Answer 9

Telling a story rather then merely listing features and benefits of an idea, relaxes the audience and put them in a state of alertness

Question 10

What are the key storytelling techniques?

Answer 10

Be yourself and draw on personal experience
Keep stories short and simple
Stories are everywhere and have been used for thousands of years to convey a message

Question 11

What is the formula to a good story?

Answer 11

• The beginning sets the stage and introduces the main character or hero
• The middle introduces an obstacle or problem that must be overcome
• The end resolves the problem, presents a solution and leaves a strong message

Question 12

What are the storytelling tips?

Answer 12

• Make it about people
• Give the characters a voice
• Make it interesting
• Harness emotions
• Develop a conflict
• End with a positive takeaway message
• Use multimedia

Question 13

What are some tips for researching your audience?

Answer 13

• Speak to others who are familiar with the team or group
• Asking for information from an organiser who is familiar with the group
• conducting a survey on the audience asking a bit about them and what they are hoping to learn from the presentation.

Question 14

What are the 4 learning styles?

Answer 14

• Auditory - Listening to learn. “Listen” “hear” “sounds like” or “resonate”
• Visual - Watching to learn. See, look imagine or picture
• Audio Digital - Process logical steps or procedures. “experience” “sense” “think” “decide”
• Kinaesthetic - Performing the activity to learn

Question 15

What are the 5 example audience types?

Answer 15

• Uninformed Audience
• Neutral Audience
• Hostile Audience
• Expert Audience
• Business Audience

Question 16

Describe an uninformed audience?

Answer 16

An uninformed audience is just that, an audience that is unfamiliar with the topic you are to present. To respond to an uninformed audience you should:

• Try to identify their knowledge level
• provide as much as what is needed to be known about the topic
• pick and choose key points to help the audience understand the topic
• Don’t provide overwhelming amounts of new info

Question 17

Describe a neutral audience?

Answer 17

These people may be intested in your idea but are often uncertain. To respond to a neutral audience remain positive and optimistic that they will accept your idea.

Question 18

Describe a hostile audience?

Answer 18

These people are in strong disagreement with your idea, you will need to build trust in order to change their minds. To respond to a hostile audience:

• Find common ground or relevant starting point
• Think of reasons why people may not agree and find ways to overcome the objections
• Aim to build rapport with the audience

Question 19

Describe an expert audience?

Answer 19

These people are very familiar with the topic of discussion. To respond to an expert audience:

• Avoid detailed background of the topic
• Appeal to their expertise by encouraging contributions
• Try and provide them with something new and interesting

Question 20

Describe a business audience?

Answer 20

A business audience will be used to listening to presentations and could also be short on time. To respond to a business audience:

• Keep the presentation short and to the point
• Make sure they understand you are providing a solution to their problem, not yours
• Acknowledge any experts and people with experience, involve them if you can.

Question 21

What are the 4 tips to encourage involvement and response?

Answer 21

• Choose your technique
• Use inclusive framing
• Allow time to respond
• Acknowledge contributions

Question 22

What are the challenges of a virtual audience?

Answer 22

Technical Difficulties
Weaker personal connection
Divided attention
Gauging response

Question 23

What are the challenges with Face to Face audience?

Answer 23

Distractions
Visibility

Question 24

How do you mitigate an educational barrier?

Answer 24

Don’t assume a level of knowledge. However, at the same time, don’t over-explain. for an expert audience adjust the presentation to asking questions rather than simply explaining the information.

Question 25

What are some psychological barriers?

Answer 25

• fear of rejection
• Anxiety about asking questions in front of others
• Lack of confidence
• Fear of public speaking

Question 26

What are some physical barriers?

Answer 26

Physical barriers refer to the physical abilities of your audience, it could include hearing loss, visual impairment or lack of physical movement.

Question 27

What are emotional constraints?

Answer 27

While some people find certain displays of emotion unacceptable, others may find the =m the natural part of communication.

Question 28

What are information barriers?

Answer 28

Providing too much info can overwhelm the audience, while too little can confuse them and leave the message uncommunicated.

Question 29

What are physical distractions?

Answer 29

Physical distractions could include a noisy environment, lack of breaks for refreshments, check in for comfort levels etc

Question 30

What are some things to consider whilst trying to appeal to the audience?

Answer 30

• Poor ideas
• poor presentation
• nature of the problem
• lack of audience interest
• Audience needs and expectations
• Resistance to change
• Mistrust of the solution
• Unsolicited ideas
• Interpersonal conflict

Question 31

How to develop and document ideas to communicate your message?