Art - Posters

Question 1

function
Cassandre

Answer 1

The function of this poster is to advertise a train journey. This is communicated effectively through the imagery of the train. The one point perspective suggests it’s travelling somewhere at a high speed. The lettering in the top centre of the poster also helps advertise the company.

Question 2

fit for the purpose
Cassandre

Answer 2

The poster is fit for its purpose as it clearly illustrates a train travelling at what looks like high speeds, suggesting a smooth and speedy journey. The style of this poster makes it look modern and high-tech suggesting luxury, and would catch people’s attention.

Question 3

Colour
Cassandre

Answer 3

The use of dark black, grey and white on the train makes it stand out more against the light blue and white background. These graduated grey tones convey a powerful and modern train that would be reliable, which in turn helps with its function of advertising the train journey.
The red on the title is very eye-catching as it’s the only warm coloured thing on the poster. It makes the poster not feel too cold and uninviting. It draws the viewer’s eye in and suggests along with the blue and white, a connection with France, the company’s place of origin.

Question 4

Texture, Pattern, Line
Cassandre

Answer 4

The use of thin white lines and circles on the train suggest the mechanical parts in a modern manner, this contributes to the powerful aesthetic of that form of transport.

Question 5

Imagery
Cassandre

Answer 5

The imagery is of a train drawn from a very low viewpoint. This has been done to make the train look bigger and imposing, suggesting power and reliability. The way it has been drawn in one point perspective suggests it’s going really fast. This has been done to impress the target market and to catch the attention of passers by.

Question 6

Lettering
Cassandre

Answer 6

The writing is sans serif and simple. The name of the train is written in big letters in the centre of the top of the poster. This works well to advertise the train company being advertised. There are other sizes of lettering giving further information around the edge, using different sizes makes it more interesting visually.

Question 7

visual impact
Cassandre

Answer 7

The imagery of the train from a very low viewpoint has a visual impact. This has been done to make the train look bigger and like it’s going really fast. This has been done to impress the target market and to catch the attention of passersby.
The well blended colour on the train makes it look very smooth. This helps it look clean, sleak, brand new. It doesn’t look like one of the old wooden brown trains, it looks more modern. It catches the eye of rich people that may want to travel in a train like that, therefore creating visual impact.

Question 8

Style
Cassandre

Answer 8

This poster has been done in an Art Deco style. You can see this in the gradient from white to blue in the sky, the sharp precise lines on the train and the geometric shapes that the train has been composed of. The designer was inspired by Picasso who created the style of Cubism. It was known as the style of the machine age.

Question 9

materials, techniques or technologies
Cassandre

Answer 9

The poster has been printed using the lithography techniques, this allowed the design to use different colours and pictures, most importantly it allowed for many copies to be printed at once, which meant it could be more effective at advertising over a larger area.
The designer used stencils and airbrushing to achieve the crisp straight lines and graduated colours. This can be seen on the train and in the background, This meant the poster was eye-catching as this technique was new in the 1930’s.

Question 10

target market
Cassandre

Answer 10

Wealthy people are the target market of this poster. This is shown by the fact that the price isn’t on the poster which indicates they don’t particularly care about the price. The poster is made in a modern style for it’s time, Art Deco, and it has dramatic imagery that conveys luxury.

Question 11

Design Movement
Cassandre

Answer 11

Art Deco

Question 12

personal opinion
Cassandre

Answer 12

I quite like this poster. I think it makes the train look very impressive. I also really like the gradient from white to dark blue as it looks very calming yet intimidating because of the size of the train.

Question 13

function
Lautrec

Answer 13

This poster is made to advertise an event Jane Avril will be dancing at an event with live music. You can see this because she is depicted dancing the cancan dance. You can tell their will be live music because the top of the cello is visible in the bottom right corner.

Question 14

fit for the purpose
Lautrec

Answer 14

The poster has been made to advertise an event Jane Avril will be dancing at with live music. It works well because she has been depicted in eye catching colours and their is a cello in the bottom right. People can see it and what it’s advertising. It dosen’t show the date or time of the event though so that isn’t as fit for purpose.

Question 15

Colour
Lautrec

Answer 15

The artist used bright warm colours only on the girl. This has been done to contrast the background and make her stand out. The colours make it feel like a warm inviting evening.

Question 16

Texture, Pattern, Line
Lautrec

Answer 16

The line on the womans dress make the dress look frilly and voluminous. The curved floor boards make it look like the woman is moving and dancing along the dance floor.
Their is alot of texture on on the arm and cello (on the borders of the poster) This helps the dancing woman stand out as she is quite smooth.

Question 17

Imagery
Lautrec

Answer 17

The poster shows that their will be live music and a dancer. This has been done by illustrating a woman dancing on a stage and a musical instrument beeing held by someone in the bottom right.

Question 18

Lettering
Lautrec

Answer 18

Their isn’t much Writting on this poster, the lettering is serif and looks slightly blocky. It’s more traditional looking. “Jardin de paris” is written in a different font than “Jane Avrill”. This makes the information feel separate and different.

Question 19

Layout
Lautrec

Answer 19

The dancing woman is the vocal point of this poster. This has been done by framing her with the musical instrument and portraying her in colour. She is also the largest thing in the poster.
From her your eyes get led to the lettering in the top right of the poster. This has been done with the floorboards and musical instrument that both point from her to her name.

Question 20

visual impact
Lautrec

Answer 20

This poster has visual impact because of the imagery of Jane Avril the lines on her dress make it look big and frilly. She is in a dynamic pose making you feel like the event will be exciting. She is also the onl thing in colour making her stand out.
The layout of the poster creates visual impact as it draws your attention to her as well. The floorboards are slightly curved making her look like she is moving as well as adding depth. They create energy and lead your eyes to the lettering.

Question 21

Style
Lautrec

Answer 21

This is a poster in the style of art nouveau. You can see this because of the curved, organic lines as specially on the womans dress. The floorboards are also curved. Only a part of the instrument has been drawn, this was a popular technique in art nouveau.

Question 22

materials, techniques or technologies
Lautrec

Answer 22

The poster was mass printed using a method called lithography. We know this because this techniques was often used to mass produce posters for advertising purposes during that time. You could make as many as you wanted so long as you have enough ink.

Question 23

target market
Lautrec

Answer 23

The target market for this poster was people that wanted to go out for a fun night out. It was often young people mostly men that wanted to have a night of live music and dancing.

Question 24

Design Movement
Lautrec

Answer 24

Art Nouveau

Question 25

Influence
Lautrec

Answer 25

Lautrec was influenced by Japanese prints to use larger flat areas of colour as can be seen in “Moulin Rouge”.
He was also fascinated by the night life in Montmartre which can be seen in his frequent depiction of Brothels i.e. “Ball at the Moulin Rouge” and “Women in a Brothel”