Art History Final Flashcards
What are ESU’s?
Eames Storage Units - designed and many. for home or office.
What parts did Eames favor?
Prefabricated Industrial parts for home & work designs
What style did the postwar create?
International style - increased by art journals,magazines, prizes and intl exhibits.
What did Saarinen chairs exemplify?
organic “valley & vessel” forms of organic design (body conforming)
What was designed in the International style?
Furniture
Cultural Institutions
Corporate Bldg’s
How were interiors of the International style?
Simple with dramatic geometry - interior represented there brand and/or products
When, where and why did manufacturers display “dream cars” at shows?
1939 NY Worlds Fair, publicity & way of testing consumer response.
What did cars become emblems of?
Conspicuous consumption and personal freedom for middle class
What expressed luxury cars?
Elongated lines, wraparound bumpers, long low body, covering back wheels.
What were characteristics of the new typography?
Sans seriff, photos instead of illustrations
When and who introduced tail fins on cars that became so popular in the auto industry during the 1950s?
Cadillac, 1948 (became rocket-like) by 1959
By when did styling for obsolescence become big?
1959 for automobiles
What caused the postwar housing boom during 1945-1965?
Rise in birthrate, middle class, dependence on cars, land availability, mass prod.
What did developers promise to people?
American dream, “white picket fence” with large living
When did roadside food restaurants like McDonalds become big?
1950s
What became the first enclosed mall that we still see today?
Southdale Mall, 1956
When did hotels arise?
1954, due to people traveling and their interiors portrayed european style luxury.
What did MOMA think about the new International Style?
Good design, believing it responsive to human needs + socially responsible (opposed to design for obsolescence)
Who embraced the machine age advent garde styles and what was this new style called?
Cultural Inst., affluent individuals, multi.national corps. , known as International Style
How did the International Style become popular?
After MOMA’s 1932 catalog + exhibition
Postwar period saw a rise in commissions with whom?
Architects + Designers following the Int. Style
What type of aluminum was developed in the 1950s?
Lightweight tubular aluminum first used for aircraft seats.
How did big industries stay in business after the war?
Started developing for domestic use such as plywood, fiberglass, plastics, etc.
When was tupperware created? When was it available for sale?
Created in 1947, sold through catalog and vendors in 1951
What material became popular for flooring and furniture?
Vinyl
What did fashion cater to in the 1960s?
Trend-counscious youth
When and why did youth boom occur in industrialized countries?
Baby boom after war, born 1947, were 13 in 1960.