Art App

Question 1

Involves conveying information and ideas through visual elements such as images, symbols, and colors. It helps people understand and interpret messages quickly using different layers of meaning.

Answer 1

Visual communication

Question 2

The three main planes of visual communication are:

Answer 2

Semiotic Plane
Iconic Plane
Contextual Plane

Question 3

It focuses on how signs and symbols create meaning.

Answer 3

Semiotic plane

Question 4

The study of signs and how they communicate ideas. In art, the semiotic plane helps us understand the relationship between what we see and what it represents.

Answer 4

Semiotics

Question 5

A Swiss linguist who introduced a foundational concept in structural linguistics and semiotics.

Answer 5

Ferdinand de Saussure

Question 6

It is the physical form of the sign. It is what we perceive, such as a sound, word, or image.

Answer 6

Signifier

Question 7

It is the concept or meaning that the signifier represents. It is the mental image or idea associated with the signifier.

Answer 7

Signified

Question 8

It focuses on how images resemble what they represent. The _____________is about visual similarity between the sign and its meaning.

Answer 8

Iconic Plane

Question 9

An American philosopher who built on Saussure’s ideas. He developed a theory about signs, known as Peircean Semiotics, and classified signs into three main types.

Answer 9

Charles Sanders Peirce

Question 10

These are signs that resemble the objects they represent (e.g., a portrait)

Answer 10

Icons

Question 11

These are signs that have a direct connection to their objects through a causal or physical relationship

Answer 11

Indexes

Question 12

It is about understanding the bigger picture. The ____________ considers the historical, cultural, and social context of the image which helps us understand the deeper meaning or message. It reminds us that interpretation can change based on when, where, and how we view an artwork.

Answer 12

Contextual Plane

Question 13

These are signs that have an arbitrary relationship to their object. It means there’s no special reason why a word is used for a particular thing. The connection between the word and what it stands for is just a matter of agreement, not something that’s naturally obvious.

Answer 13

Symbols

Question 14

A German art historian who popularized the iconographic method in the 1930s using medieval and renaissance art of Western Europe, such as his famous essay about Jan Van Eyck’s Arnolfini Portrait)

Answer 14

Erwin Panofsky

Question 15

This level refers to the most basic level of understanding. It focuses on the basic elements of the artwork, such as its composition, color, and style.

Answer 15

Primary Level (Pre-iconography)

Question 16

This level involves recognizing and interpreting symbols and
specific themes in artwork to understand their deeper meanings.

Answer 16

Second Level (Iconography)

Question 17

This level examines the deeper symbolic and cultural meanings behind the artwork, taking into account its iconographic context and broader historical and cultural aspects.

Answer 17

Third Level (Iconological Analysis)

Question 18

It involves reinterpreting or adapting creative works to fit new cultural contexts, preserving their essence and purpose. It involves creative adaptation and cultural sensitivity to maintain the original artistic vision

Answer 18

Transcreation

Question 19

It refers to changing the characteristics of the original piece, such as its shape, color, or form.

Answer 19

Distortion

Question 20

It refers to changing the medium or context of the original work.

Answer 20

Transformation

Question 21

It refers to using elements from the existing work to create something new.

Answer 21

Appropriation

Question 22

It ensures all elements in the composition work together harmoniously to create a cohesive whole.

Answer 22

Unity

Question 23

It refers to the distribution of visual weight in a composition, whether symmetrical (equal weight on both sides of a central axis), asymmetrical (an unequal balance that still achieves harmony), or radial (balance around a central point) to achieve harmony.

Answer 23

Balance

Question 24

It refers to the focal point or area that stands out and attracts the viewer’s attention, often created through contrast, size, or placement.

Answer 24

Emphasis

Question 25

It refers to the noticeable difference between elements, enhancing their strengths and creating visual interest.

Answer 25

Contrast

Question 26

It refers to the size relationships between different elements in a composition, maintaining harmony and scale.

Answer 26

Proportion

Question 27

It refers to the arrangement of alternated or repeated elements such as shapes, lines, colors, or motifs.

Answer 27

Pattern

Question 28

It refers to the use of several elements of design to hold the viewer’s attention and to guide the viewer’s eye through and around the work of art.

Answer 28

Variety

Question 29

Using the __________, an image is divided into thirds horizontally and vertically. Artists frequently use horizontal lines to separate the foreground and background content.

Answer 29

Rule of Third