Art App Flashcards
Involves conveying information and ideas through visual elements such as images, symbols, and colors. It helps people understand and interpret messages quickly using different layers of meaning.
Visual communication
The three main planes of visual communication are:
Semiotic Plane
Iconic Plane
Contextual Plane
It focuses on how signs and symbols create meaning.
Semiotic plane
The study of signs and how they communicate ideas. In art, the semiotic plane helps us understand the relationship between what we see and what it represents.
Semiotics
A Swiss linguist who introduced a foundational concept in structural linguistics and semiotics.
Ferdinand de Saussure
It is the physical form of the sign. It is what we perceive, such as a sound, word, or image.
Signifier
It is the concept or meaning that the signifier represents. It is the mental image or idea associated with the signifier.
Signified
It focuses on how images resemble what they represent. The _____________is about visual similarity between the sign and its meaning.
Iconic Plane
An American philosopher who built on Saussure’s ideas. He developed a theory about signs, known as Peircean Semiotics, and classified signs into three main types.
Charles Sanders Peirce
These are signs that resemble the objects they represent (e.g., a portrait)
Icons
These are signs that have a direct connection to their objects through a causal or physical relationship
Indexes
It is about understanding the bigger picture. The ____________ considers the historical, cultural, and social context of the image which helps us understand the deeper meaning or message. It reminds us that interpretation can change based on when, where, and how we view an artwork.
Contextual Plane
These are signs that have an arbitrary relationship to their object. It means there’s no special reason why a word is used for a particular thing. The connection between the word and what it stands for is just a matter of agreement, not something that’s naturally obvious.
Symbols
A German art historian who popularized the iconographic method in the 1930s using medieval and renaissance art of Western Europe, such as his famous essay about Jan Van Eyck’s Arnolfini Portrait)
Erwin Panofsky
This level refers to the most basic level of understanding. It focuses on the basic elements of the artwork, such as its composition, color, and style.
Primary Level (Pre-iconography)
This level involves recognizing and interpreting symbols and
specific themes in artwork to understand their deeper meanings.
Second Level (Iconography)
This level examines the deeper symbolic and cultural meanings behind the artwork, taking into account its iconographic context and broader historical and cultural aspects.
Third Level (Iconological Analysis)
It involves reinterpreting or adapting creative works to fit new cultural contexts, preserving their essence and purpose. It involves creative adaptation and cultural sensitivity to maintain the original artistic vision
Transcreation
It refers to changing the characteristics of the original piece, such as its shape, color, or form.
Distortion
It refers to changing the medium or context of the original work.
Transformation
It refers to using elements from the existing work to create something new.
Appropriation
It ensures all elements in the composition work together harmoniously to create a cohesive whole.
Unity
It refers to the distribution of visual weight in a composition, whether symmetrical (equal weight on both sides of a central axis), asymmetrical (an unequal balance that still achieves harmony), or radial (balance around a central point) to achieve harmony.
Balance
It refers to the focal point or area that stands out and attracts the viewer’s attention, often created through contrast, size, or placement.
Emphasis
It refers to the noticeable difference between elements, enhancing their strengths and creating visual interest.
Contrast
It refers to the size relationships between different elements in a composition, maintaining harmony and scale.
Proportion
It refers to the arrangement of alternated or repeated elements such as shapes, lines, colors, or motifs.
Pattern
It refers to the use of several elements of design to hold the viewer’s attention and to guide the viewer’s eye through and around the work of art.
Variety
Using the __________, an image is divided into thirds horizontally and vertically. Artists frequently use horizontal lines to separate the foreground and background content.
Rule of Third
