ARM - week 5 Flashcards
what is ethnography?
the study of social interactions, behaviors and perceptions that occur within groups, teams, organizations and communities.
what is the aim of ethnography
The central aim of ethnography is to provide rich, holistic insights into people’s views and actions, as well as the nature of the location they inhabit.
how does ethnography works?
Ethnographic research enables the researcher to immerse themselves into the field that they are studying. Ethnographic research gives researchers an emic perspective → to get inside how people live, how people carry out their daily routines and to find out what people think is meaningful and why. Ethnographic research is also suitable to identify hidden insights.
Ethnographic research is done by carefully observing people and participating in the lives of these people. The data of ethnographic research consists of observations, interviews, document analyses and fieldnotes.
Ethnographic studies zoom in on (daily) practices, in order to understand these in context. Ethnographic research focuses on describing subjective realities and the understanding of that reality from the perspective of the person who undergoes it. This understanding cannot be achieved at a distance → practices must be ‘lived’ by the researcher.
ethnography in summary
- Practice based
- Emic perspective (insider perspective)
- Understanding (not explaining)
- Immersion
- Observations and fieldnotes
- Interviews (formal and conversational) and document analysis
Observational dimensions in ethnography
- space
- actor
- activity
- object
- act
- event
- time
- goal
- feeling
space
physical layout of the place(s)
actor
range of people involved
activity
a set of related activities that occur
object
the physical things that are present
act
single actions people undertake
event
activities that people carry out
time
the sequencing of events that occur
goal
things that people are trying to accomplish
feeling
emotions felt and expressed
organizational ethnography
Ethnographers consider organizations as cultures. In order to understand organizations, you need to address and understand their culture and how people give meaning to their organization and act within their organization. The emphasis is on understanding the material and social environment of an organization by talking to people, by participating in the organization and by observing practices within the organization.
Ethnography is a research method, but it’s also a sensibility and mode of attention → it’s a way of seeing things by looking at the daily practices, the details and the live worlds of the participants.