argument analysis persuasive techniques + meaning + positions the reader to... Flashcards
Ad hominem attack
An attack on a person rather than on their opinion or reasoning
Alliteration
The repetition of consonant or vowel sounds at the start of words
Analogy
A comparison between two things that helps the audience to draw conclusions about their similarities
Anecdote
A story about someone or something that the writer has experienced or heard about
Appeal to being up-to-date
Engages with people’s desire to be part of the in-crowd and not be left behind
Appeal to fear and insecurity
Arouses fear and anxiety by suggesting that harmful or unpleasant effects will follow
Appeal to family values
Draws on the assumption that families, especially traditional nuclear families are inherently good
Appeal to financial self-interest
Suggests that people should pay the least amount possible, either individually or as a society, and that public funds should be used appropriately
Appeal to justice and fairness
Draws on the belief that everyone has the right to be treated equally and fairly
Appeal to loyalty and/or patriotism
Suggests that audience members should be loyal to their group and/or love their country
Appeal to tradition and custom
Suggests that traditional customs are valuable and should be preserved
Creating a dichotomy
A description of an issue in terms of two opposing sides, one ‘good’ and the other ‘bad’.
Cliche
A common and overused phrase quickly understood by a wide audience
Emotive Langauge
Language that has strong emotional impact, and uses the positive and negative connotations of words to influence the audience’s response.
Exaggeration, overstatement and hyperbole
An exaggeration of the actual situation for dramatic impact
