Argument Analysis - Persuasive Techniques

Question 1

Ad Hominem Attack

Answer 1

Attack or insult a person rather than their opinion or fact

Question 2

Alliteration

Answer 2

Repitition of a consonant

Question 3

Analogy

Answer 3

A comparison between two things that helps the reader to draw conclusions about their similarities

Question 4

Anecdote

Answer 4

Story about someone or something that the writer has experienced/heard

Question 5

Appeal to family values

Answer 5

Appeals to the idea of the ‘nuclear family’

Question 6

Appeal to fear and insecurity

Answer 6

Arouses fear and anxiety by suggesting that harmful or unpleasant effects will follow

Question 7

Appeal to Hip Pocket Nerve

Answer 7

Suggests that people should pay the least amount possible, either individually or as a society

Question 8

Appeal to loyalty and patriotism

Answer 8

Suggests that readers should be loyal to thei group and love their country

Question 9

Appeal to tradition and customs

Answer 9

Suggests that traditional customs are valuable and should be preserved

Question 10

Cliche

Answer 10

A common, overused phrase quickly understood by a wider audience

Question 11

Deductive reasoning

Answer 11

Examining general rules and facts about a group too form a specific conclusion about one part of the group

Question 12

Emotive Language

Answer 12

Language that has a strong emotional impact on readers

Question 13

Exaggeration / Hyperbole

Answer 13

Dramatisation of true story for dramatic impact

Question 14

Facts and figures

Answer 14

Use of facts and statistics to suggest a rational or scientific basis for a point of view

Question 15

Generalisation

Answer 15

A sweeping statement that suggests what is true for some is true for most or all

Question 16

Inclusive language

Answer 16

Uses ‘we’ ‘our’ ‘us’ to include the readers in the same group as the writer

Question 17

Inductive Reasoning

Answer 17

Developing a general theory from the observation of a set of specific situations or examples

Question 18

Metaphor and simile

Answer 18

Figure of speech that identifies a similarity between two different things

Question 19

Pun

Answer 19

A play on words that suggests a double meaning

Question 20

Reason and Logic

Answer 20

Used to link ideas together and develop and argument in support of the main contention

Question 21

Repetition

Answer 21

Using a word or phrase several times to give it significance

Question 22

Rhetorical Question

Answer 22

A question with an implied but unstated answer

Question 23

Ethos

Answer 23

Trust

Question 24

Pathos

Answer 24

Emotion (passion)

Question 25

Logos

Answer 25

Logic

Question 26

Even Handed Tone

Answer 26

Looking at the issue objectively

Question 27

Appeal to popularity

Answer 27

Provides a basis for popularity of something

Question 28

Format

Answer 28

Technique, Example, Effect (3 x 2 per paragraph)

Question 29

Oxymoron

Answer 29

Combines contradictory words with opposing meanings (e.g., old news).

Question 30

Allusion

Answer 30

When we hint at something and expect the other person to understand what we are referencing (e.g., chocolate is my kryptonite).

Question 31

Anaphora

Answer 31

Repetition of a word or phrase at the beginning of a sentence, clause or phrase (e.g., go big or go home).

Question 32

Epizeuxis

Answer 32

Repetition of a word for emphasis or to communicate strong emotion.

Question 33

Hypophora

Answer 33

Raising a question then answering it (e.g.,When the enemy struck on that June day of 1950, what did America do? It did what it always has done in all its times of peril).

Question 34

Alliteration

Answer 34

The repetition of an initial consonant sound. Alliteration is a special case of consonance (e.g., Betty bought butter, but the butter was bitter).

Question 35

Analogy

Answer 35

An analogy is a comparison of two things to show their similarities. An analogy explains one thing in terms of another to highlight the ways in which they are alike (e.g., finding a good man is like finding a needle in a haystack).

Question 36

Antithesis

Answer 36

The juxtaposition of contrasting ideas in balanced phrases (e.g., a small step for man, but a giant leap for mankind, or let’s agree to disagree).

Question 37

Euphemism

Answer 37

The substitution of an inoffensive term for one considered offensively explicit (e.g., he has gone to a better place; a euphemism for death).

Question 38

Hyperbole

Answer 38

The use of exaggerated terms for the purpose of emphasis or heightened effect (e.g., I am starving to death).

Question 39

Irony

Answer 39

The use of words to convey the opposite of their literal meaning. A contradiction in what is expected to happen and what actually happens

Question 40

Metaphor

Answer 40

An implied comparison between two unlike, dissimilar things (e.g., love is a lemon, it is either bitter or sweet).

Question 41

Onomatopoeia

Answer 41

The use of words that imitate the sounds associated with the objects or actions they refer to (e.g., clap, boom, zap).

Question 42

Paradox

Answer 42

A figure of speech in which an inanimate object or abstraction is endowed with human qualities or abilities (e.g., the grease jumped out of the pan).

Question 43

Tricolon

Answer 43

Repetition of three parallel phrases or clauses of equal length within a sentence (e.g., we cannot dedicate, we cannot consecrate, we cannot hallow).

Question 44

Juxtaposition

Answer 44

the fact of two things being seen or placed close together with contrasting effect

Question 45

Nuanced

Answer 45

grey area

Question 46

Multidimensional

Answer 46

Multiple points of view

Question 47

Tangible

Answer 47

Solid, Sturdy

Question 48

10 things to look for in cartoons

Answer 48

1) Colour
2) Size
3) Labelling
4) Speech bubbles
5) Symbols
6) Focus
7) Angle
8) Tone
9) Expressions
10) Context

Question 49

A.C.E. P.L.A.T.E

Answer 49

Argument
Contention
Evidence

Persuasive devices
Language features
Audience
Tone
Effect

Question 50

Argument Analysis Structure

Answer 50

1) What is the argument presented?
2) How is the argument portrayed
- How Strong?
- Place within piece?
- What language strategies are used to persuade?
- What type of language (ethos, pathos, logos)
3) What is the expected impact of the argument?