argument analysis Flashcards
pursuasive techniques
adjectives
example: her diamond studded tiara
possible purpose: adds detail to make the text more interesting
alliteration and assonance
repetition of initial consonants and repetition of vowel sounds
purpose: adds emphasis, reinforces meaning
-draws attention to key words or ideas
colourful language
def- particularly unusual or distinctive expression
e.g: who gives a toss about the queen anyway
purpose: can provide humour
-establishes an informal register (friendly, one of us)
connotative language
def-loaded languages that evokes an idea or feeling, either positive or negative
e.g: her reckless behaviour, children were slaughtered as they slept
purpose: seeks to persuade audience to accept a particular viewpoint
emotional appeal
def-attempt to persuade through emotional manipulation
purpose: triggers an emotional response in audience
emotive imagery
def- language that paints a picture to arouse a particular emotional response
formal language
purpose: creates sophisticated style that can lend weight to an argument
-commands respect
humour
purpose: often denigrates the subject
-can provide a more engaging and friendly tone
hyperbole
def- exaggeration used to imply something is more important
e.g: our parks are a little more then toxic rubbish dumps
purpose:creates dramatic effects
-argues through the employment of shock tactics and appeals to fear
informal language
purpose: creates a conversational mood
-appeals to audiences sense of humour and cultural identity
praise
e.g her efforts are to be commended
purpose: evokes positive sentiments that can sway an audience
anecodote
short personal story
-presents the writer as someone who has knowledge as well as experience on the issue
reader response: thinks they are trustworthy and credible
generalisation
- a statement which suggests that what is true for some is true for all
appeal to sense of justice
def- plays on the belief that we all have the right to be treated fairly and we should strive for outcomes that are just
purpose: arouse feelings of anger
-positions reader to agree that the punishment should fit the crime
appeal to family values
suggests that traditional family life provides essential values for a healthy stable society
purpose-leads the reader to view traditional nuclear families as the most desirable kind of family