argument analysis Flashcards

pursuasive techniques

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1
Q

adjectives

A

example: her diamond studded tiara

possible purpose: adds detail to make the text more interesting

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2
Q

alliteration and assonance

A

repetition of initial consonants and repetition of vowel sounds

purpose: adds emphasis, reinforces meaning
-draws attention to key words or ideas

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3
Q

colourful language

A

def- particularly unusual or distinctive expression

e.g: who gives a toss about the queen anyway

purpose: can provide humour
-establishes an informal register (friendly, one of us)

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4
Q

connotative language

A

def-loaded languages that evokes an idea or feeling, either positive or negative

e.g: her reckless behaviour, children were slaughtered as they slept

purpose: seeks to persuade audience to accept a particular viewpoint

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5
Q

emotional appeal

A

def-attempt to persuade through emotional manipulation

purpose: triggers an emotional response in audience

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6
Q

emotive imagery

A

def- language that paints a picture to arouse a particular emotional response

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7
Q

formal language

A

purpose: creates sophisticated style that can lend weight to an argument
-commands respect

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8
Q

humour

A

purpose: often denigrates the subject
-can provide a more engaging and friendly tone

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9
Q

hyperbole

A

def- exaggeration used to imply something is more important
e.g: our parks are a little more then toxic rubbish dumps

purpose:creates dramatic effects
-argues through the employment of shock tactics and appeals to fear

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10
Q

informal language

A

purpose: creates a conversational mood
-appeals to audiences sense of humour and cultural identity

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11
Q

praise

A

e.g her efforts are to be commended
purpose: evokes positive sentiments that can sway an audience

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12
Q

anecodote

A

short personal story
-presents the writer as someone who has knowledge as well as experience on the issue
reader response: thinks they are trustworthy and credible

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13
Q

generalisation

A
  • a statement which suggests that what is true for some is true for all
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14
Q

appeal to sense of justice

A

def- plays on the belief that we all have the right to be treated fairly and we should strive for outcomes that are just

purpose: arouse feelings of anger
-positions reader to agree that the punishment should fit the crime

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15
Q

appeal to family values

A

suggests that traditional family life provides essential values for a healthy stable society

purpose-leads the reader to view traditional nuclear families as the most desirable kind of family

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16
Q

appeal to fear and insecruity

A

-pressures the reader to feel that solutions are needed urgently
-also persuades reader to believe that the writer has readers best interest at heart by wanting to protect them

17
Q

appeals to loyalty and patriosm

A

assumes a commitment to the group and a love of ones country

18
Q

appeals to tradition and custom

A

def-appeals to a sense of secruity based on belief that the rituals and tradition are valuable

purpose: encourages reader to resist change and to feel the links to the past should be retained

19
Q
A