AQA Business A1 Key Terms Units 1-6 Flashcards
a business
give definition
an entity established to fulfil a want or need ; usually a commercial purpose to produce and sell something
Mission statement
What is it and why is it useful?
Sets out a business’s overall purpose to direct and stimulate the entire organisationeg. Nike - to bring inspiration and innovation to every athlete in the world.
Aims
Long term plans of the business from which its corporate objectives are derivedeg growth
Objectives
Medium to long term goals established to coordinate the business. There is a hierarchy ie corporate, functional, departmental, individual
SMART objectives
What does SMART stand for? Can you give an example?
Objectives have much high chance of being achieved if Specific, Measurable, Agreed, Realistic and Time-bound)
Profit
What is it? Why is it important? Can you give some formulas?
A core objectives of most businesses. Measures the extent to which revenues from selling a product exceed the costs incurred in producing it over time. A business cannot survive long without making profits. Profit = Total Revenue - Total Costs
Cash flow
What is cash flow? Why is it important?
Core short-term obejctive - The amount of money moving into and out of a business over a time period. Need positive cash flow to pay bills
Stakeholders
What are they and why do they matter?
Individuals or groups (such as employees, customers and local residents) who have an interest in the businessand differing degrees of power over the business
Revenue
What is it? What are some other names for revenue? What is formula?
The earnings or income generated by a firm as a result of its trading activities (also called turnover or sales revenue)
Fixed costs
What are they? What are some examples?
Costs that do not alter when a business alters its level of output. Examples include rent and rates.Also called indirect costs
Variable costs
What are they? What are some examples?
Costs that alter directly with the business’s level of output, for example raw materials, fuel costs, etc - also called direct costs
Total costs
What is the formula?
Fixed and variable costs added together
Average costs
What are they? What are they also known as?
Total costs of production divided by the level of production or output to give the cost of producing a single unit of output
Sole trader
What is is and what are advantages and disadvantages?
A business that is owned and managed by one person, but it may employ other people. Advantage is single owner has all control and profit for themselves but can be very difficult as they have sole responsibility for solving all problems
Partnership
An unlimited liability form of ownership where 2-20 people own a business together - owners have unlimited liability for debts of business
Unlimited liability
What is this and why does it matter?
Occurs when an individual or group of individuals is personally responsible for all the actions of their business
Private Limited Company (Ltd)
A business organisation that has its own legal identity and that has limited liability and where investors are invited to buy in (not publically traded)
Public Limited Company (plc)
a large business where ownership is open to anybody around the world - shares are traded on stock exchange; share price changes with performance and reflects supply and demand for the shares. eg Tesco
not-for-profit organisation
an organisation that is not run for profit eg Greenpeace - it usually follows a social cause
Public sector organisation
an organisation that is funded by the government to provide services for the public - eg NHS, schools, local government, etc
Charity
a not for profit which is funded by donations or charity shop sales eg CancerResearch
Mutuals
an organisation that has a shared ownership structure where its customers are its owners and a get an annual dividend based on the percentage of their purchases eg COOP
Incorporation
The process of establishing a business as a separate legal entity that allows it to benefit from limited liability
Shareholder
A person or group that has an ownership stake in a business
Limited liability
What is this and why is it so important? What ownership forms have this?
the shareholder’s liability for the debts of the business is limited to their investment. personal assets are safe
Dividends
A share in the profits of a company that are distributed to the holders of certain types of company shares
Ordinary share capital
Money invested into a business by owners - its the money raised from the sale of shares eg 1000 shares at £10 each is £10,000 of ordinary share capital in the business
Market capitalisation
What is it and what is the formula?
The total value of the issued shares of a public limited company(share price * number of shares issued)
Takeover
Occurs when one company acquires control of another company by buying more than 50% of its share capital(can only happen with plcs)
Privatisation
The process under which the state sells businesses that it has previously owned and managed to private individuals and businesses
external environment
the trading environment in which the business operates - determined by economic, political, social, technological, legal, ethical factors and the level of competition. These forces are outside control of the business and create opportunities and threats to which the business must respond.
Market conditions
Features of a market that affect demand - such as the level of sales, degree of seasonaility, the rate at which sales are changing and the number and strength of competitors.
Demand
The amount of a particular good or service that consumers or organisations want, and can afford, to buy at given prices. Could be seen a level of sales.
Gross Domestic Product (GDP)
Measures the value of a country’s total output of goods and services over a period of time, normally one year
Business ethics
Refer to whether a business decision is perceived as morally right or wrong
Incomes
How much people are paid by their employers. Higher incomes mean more money available to spend which is good for business.
Interest rates
The cost of borrowed money eg 5% For an individual it may be the mortgage of their home. For a business it wil be business loans. Changing rates make the cost of the loans change month to month.
Goods
A physical (tangible) product such as a house or a designer suit
Service
An intangible item such as insurance or decorating
Product
A general term which includes goods and services
Fair trade
A social movement that exists to promote improved trading terms and living conditions for producers of products in less developed countries
Sustainable production
Occurs when the supply of a product does not impose costs on future generations by, for example, depleting non
Leadership
Includes the functions of ruling, guiding and inspiring other people within an organisation in pursuit of agreed objectives. Has a direct impact on staff morale and performance
Leadership styles
differing approaches to managing people - often based around how much trust is given and/or how much leaders and managers involve staff in the decision-making
Authoritarian leadership
leadership where very little automomy is given to staff - staff not involved in decision making and leader exerts full control and close supervision
Democratic leadership
staff are normally asked for input in decision-making and feel involved in the business
Management
activities include - Planning, setting objectives, organising, directing, reviewing and controlling all or part of a business enterprise
Authority
The power or ability to carry through an action
Delegation
Passing authority down the organisational hierarchy
Empowerment
Provides subordinates with the means to exercise power or control over their working lives
Decentralisation
Passing authority from the centre of the organisation to those working elsewhere in the business
Tannenbaum Schmidt continuum
model of leadership showing the degree of autonomy and involvement in decision-making that managers/ leaders wil give their staff (sell vs tell)
Blake Mouton Grid
Leadership model showing the mix of how much leaders focus on performance vs how much they focus on staff welfare (eg produce/ perish vs country club style leadership)
Programmed decisions
Familiar and routine decisions
Non programmed decisions
Less structured decisions that require unique solutionsand alot more careful thought and analysis
Risk
The chance of incurring misfortune or loss- the higher the risk the more careful the decision making needs to be
Uncertainty
A situation in which there is a lack of knowledge and events, outcomes or consequences are unpredictable
Opportunity cost
The next best alternative foregone
Scientific decision making
Based on data and uses logical, rational approach to decision making
Decision tree
A scientific decision-making model that represents the likely outcomes for a business of a number of courses of action on a diagram showing the financial consequences of each.
Probability
The chance of a particular event occurring
Expected values
The financial outcomes from a specific course of action adjusted to allow for the probability of it occurring(eg high/ low sales)
Net gains
The total expected values of a course of action minus the costs associated with it
Ethics
Moral principles, which should underpin business decisions and actions
influences on decision-making
factors that affect the business decision eg objectives, ethics, risk v reward, resource contraints, opportunity costs, competitors actions etc
Stakeholders
Groups or individuals who have an interest in a business
Social responsibility
The duties a business has towards stakeholder groups such as employees, customers and the government
Communication
The exchange of information or ideas between two or more parties
Stakeholder engagement
A process by which managers involve individuals and groups who may be affected by their decisions in those decisions
Stakeholder mapping
allows the business to consider differing stakeholder needs when making decisions based around differing levels of interest and power eg ‘key players’ have high power/high interest and need to be managed carefully
Consultation
A process by which one group discovers the views of another one
Marketing objectives
A target set for the marketing function, for example to increase sales by 10% within
Big data
A term used to describe a massive volume of both organised and non
Primary market research
Gathers data for the first time for a specific purposeeg with questionnaires, focus groups, observations etc
Quantitiive data
Data where findings can be quantified - ie counted by numbers eg 5000 people chose product A
Qualitative data
data focussing on reasons for choices or other non-number factors eg around quality
Sales Forecasting
the process of predicting future demand so that business operations can be planned accordingly - eg using extrapolation of correlation
Sales value
Measures the level of sales in a given period in pounds sterling (in the UK)
Sales volume
Measures the level of sales in a given period in terms of units sold
Market share
Measures the sales of one brand or business as a percentage of total market sales in a given period
Sales growth
The percentage change in sales volume or value over a given period
Market growth
The percentage change in the total sales in the market over a given period(formula is difference / orginal level) *100
Globalisation
The increasing trade between countries and the growing internationalisation of businesses
Marketing research
Involves gathering and analysing data relevant to the marketing process
Competitiveness
Measures the extent to which a business offers good value for money relative to competitors
Secondary market research
Uses data that already existseg reports, company data, news articles, etc
Target population
All the items or people that are relevant to the market research being undertaken
Sampling
the process of picking a group of customers to do the research on -eg quota or randon sampling - need to have a valid sample whose views accurately represent the views of the wider population
Sample
A group of people or items selected to represent the target population
Market mapping
Analyses market conditions to identify the position of one product or brand relative to others in the market in terms of given criteriaeg price v quality - identifies nearest competitors and potential gaps
Extrapolation
a method of sales forecasting where past data is used to identify trendlines and these are projected forward
Correlation
a sales forecasting technique that attempts to identify the strength of the link between 2 variables - an independent one and a dependent one eg impact of advertising spend on sales - strong positive correlation can give very useful insights
Confidence level
The probability that the research findings are correcteg 95% confident that the customers will make the choices as choice in the research
Confidence interval
The possible range of outcomes for a given confidence level (eg plus of minus 5%) so 95% confident that sales will be eg 2000 plus or minus 5%
Product
the items that a business are selling; products normally need a Unique Selling Point to make them stand out from competitors products
Unique Selling Point (USP)
the product feature that is the key to its appeal to customers eg lowest price; best quality; uniqueness; etc
Brand
A “promise of an experience” and conveys to consumers a certain assurance as to the nature of the product or service they will receive
Patent
Protects new inventions and covers how things work, what they do, how they do it, what they are made of and how they are made
Trade mark
A sign which can distinguish the goods and services of a business from those of its competitors
Price elasticity of demand (PED)
Measures how responsive demand is to changes in the price, all other factors constant. Key concept as it helps businesses set prices that maximise revenue
Price elastic demand
ie PED > 1. sales are predicted to change by bigger proportion than price change. eg if prices decrease by 10% then sales will increase by more than 10%
Price Inelastic demand
ie PED < 1 sales are predicted to change by smaller proportion than price change. eg if prices decrease by 10% then sales will increase by less than 10%. Careful! - this price drop would lose the business overall revenue.
Factors affecting price elasticity
availability of substitutes; whether good is luxury or necessity; proportion of income spent on the good
Income elasticity of demand (YED)
Measures how responsive demand is to changes in the income, all other factors constant