Approaches (PAPER 2) Flashcards
(AO1) Who is considered the father of psychology?
Wilhelm Wundt – opened the first psychology lab in 1879.
(AO1) What is introspection?
The process of examining your own thoughts and mental processes.
(AO3) What was a limitation of Wundt’s method?
Subjective and unscientific — results can’t be replicated.
(AO3) What approach replaced introspection?
The Behaviourist approach – more scientific and objective.
(AO1) What are the two main types of learning in behaviourism?
Classical conditioning and operant conditioning.
(AO1) What is classical conditioning?
Learning through association (Pavlov’s dogs: bell = food).
(AO1) What is operant conditioning?
Learning through consequences — reinforcement and punishment (Skinner’s rats).
(AO3) What is a strength of the behaviourist approach?
Uses controlled lab studies — high scientific credibility.
(AO3) What is a limitation of the behaviourist approach?
Ignores mental processes and free will — environmental determinism.
(AO1) Who developed SLT?
Albert Bandura.
(AO1) What is vicarious reinforcement?
Learning by observing someone else being rewarded or punished.
(AO1) What are the four mediational processes in SLT?
Attention, Retention, Motor reproduction, Motivation.
(AO1) What was the Bobo Doll experiment?
Children who saw an adult act aggressively toward a doll were more likely to imitate the behaviour.
(AO3) What is a strength of SLT?
Explains behaviour in a social context — accounts for cognitive factors.
(AO3) What is a limitation of SLT?
Lab studies = demand characteristics (children may have imitated just because they thought they were supposed to).
(AO1) What does the cognitive approach focus on?
Internal mental processes like perception, memory, and thinking.
(AO1) What is the theoretical model used in cognitive psychology?
The information processing model — input → process → output.
(AO1) What is a schema?
A mental framework based on prior experience that helps organise information.
(AO3) What is a strength of the cognitive approach?
Based on scientific methods (e.g., brain scanning, controlled lab research).
(AO3) What’s a limitation of the cognitive approach?
Often uses artificial tasks (e.g., memory tests) — low ecological validity.
(AO3) What practical application has come from the cognitive approach?
Development of cognitive-behavioural therapy (CBT).
(AO1) What are the key assumptions of the biological approach?
Behaviour is influenced by genes, neurochemistry, and the nervous system.
(AO1) What is a genotype vs phenotype?
Genotype = genetic makeup; Phenotype = how genes are expressed in the environment.
(AO1) What methods does the biological approach use?
Brain scans, twin studies, and genetic testing.