approaches Flashcards

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1
Q

learning approach

A

only intereted in behaviour whcih can be observed and mesaured
not concered with investigating mental processes of mind as seen as irrelevent
john b watson rejected introsepction as found concepts too vague and difficult to measure
to maintain objectivty, relied on lab studies
beleived people born as tabula rasa (as blank slate) written on by exerpinece
basic processes whcih governs learning are same in all speciies hence why animals can easily replace humans as experimental subject in reserach

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2
Q

pavolv

A

conditioned dogs to salivate when a bell rings

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3
Q

watson reyner

A

little albert
exposed to white rabbit, showed no fear response
exposed to white rat with hammer hitting steel bar behind his head , repeated 3 times
then when shown rat, he cried, showing feared respomse
stimulus generalsition9was afraid of other white fluffly onjects e.g santa clasue beard)
had successuly conditioned albert to fear white rat and his fear response generalisaed to other objects e.g fluccy santa clause beart

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4
Q

operant condtioning

A

learning through conseuwneces i.e reward such as reinforement and punishment

organisms spontanesouly produce consewuences
consequences may be psotive (desirbale)
may be negative (indesirable)

reinforecetn increases likeihood of behaviour being repeated
punishement decreases likehood of behaviour being repeated

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5
Q

skinner rat

A

developed special cage where rat ran round
when touched lever, food pellet fell out. Though postive reinforemnt, began to repeat the action
learnt through postive reinforcement that particualr action leads to positive consewuence e i.e reward
when pressed few more times and no food pellet came out, abandons it known as existinction

unplesaent stimuli(loud noise0 which could be switched off when lever pressed
rat then repeatly pressed lever due to negaitv reinforemnt
learn that removal of unpleasent stimuli results in psotive consewunce

punishment-when press lever delivered an electical shock
led to decrese in lever pressing by rat and rat learned that perfroming aprticluar action led to unpleast conseunce so beheaviour was not repeated

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6
Q

dis of behaviorust approach

A

determinstic

as assumes enviroment and only enviroment determines the learning of our behaviour
weakness as ignores idea of free will and that we choose how to behave
therefore, removes personal responsibility from individual
skinner suggested that free will is a illusion
reduces human behaviour by nt taking into account individualstic perosnlity

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7
Q

strength of behaviourist approach

A

principles of conditioning has been applied to real world behaviours e,g classical conditioning led to development of effective treatments such as systematic desesntion which is a therpay based on classical conditioning used to reduce phobias

opernat conditoning has led to development of treatments e.g token economy used in instituins to treat SZ patients

‘suggests principles of approach has high EXTERnal valiity

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8
Q

bandua

A

agreed with behaviourist that behaviour is elarned through enviroment
slt rests on idea of observational learning, learing occurs through OBSERVATION and imiation perfomed by role models

more liekly to imiate role model if they identify with us in some way e.g same age/genderr or powerful/influenctial
more likely to copy behaviour which is rewarded-vicarious reinfroecment

mediational porcesses
slt bridge between behaviorust approach and cogntive approach

attention-how well notice certain behaviour
retention-how well behaviour is remembered and stored in memory
motor reproduction-whether phsyically capable to copy behaviour
motivation-will to copy behaviour

bandura study-
used 72 children from snadord uni nursery
placed in 3 conditions
agresisve gorup, non agressive gorup and control group who did not see any model
agressive group-exposed to adult model who within 1 minute starts hitting bobo doll e.g sitting on it hitting it with mallet
non-agressive gorup exposed to adult mdoel assembling toys for 10 mins ignoring bobo doll
then purposely frustrated by putting in room full of attractive toys ncould not play with
then placed in room where had to observe non agressive and agressive toys through one way mirror (covert obsevation)

resutls foudn that agressive group were more likely to copy agressive behaviour
boys were more liekly to imiate same sex model and physical agression
wheras, girl more lkely to imiate verbal agression

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9
Q

a03 for banduras slt theory

A

LOT
lacks ecological validity-due to controlled artifcal enviroment of lab, behaviours measured not same as genuine agression directed towards someone
therfore, cannot generalsie that child would act agressively towards another child outside of teh lab setting
therfore, questions if can be generslised outside the lab setting

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10
Q

weakness of bandurs stusy

A

oversimplistic
focuses soely on processes of soical learning and ignores all other potential influences on behaviour e.g internal factors

e.g may be explained by hormonal factors, boys tendd to have higher quanitites of hormone testerone whcih can link to incresed agression

also may be explained by genetics e.g research has foudn that boys who inherit the XYY chromose display higher levels of agression than those with XY

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11
Q

strength of bandura study

A

treatment implications

led to treatemnts for phobias
encourages patinets to learn a more appropriate repnse to feared obert by observing and imiating role models reaction to feard object or i#situation

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12
Q

cogntive approach

A

contrast to behaviorust approach, argues that internal workign models should be studied scientifically
therfore, investagted areas of human behaviour neglected by behaviourists e.g perception, memory
these processes are private mening cannot be observed, instead make interfernces about what is going on in somone mind

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13
Q

internal mental processes

A

operations that occur during thinking
perception-how we turn info from eyes into usuable form
attiention-how we choose what to think about
memory-how we store info to use in future
language-how we construct meaningful sentences to cmmuncate with others
problem solvijng-how we construct new solutions

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14
Q

a03 for learning approach

A

RAR
reductionist-focuses solely on the role of learning and breaking down human behaviour into its simplest form
ignores the role of other factors in shaping behaviour e.g cognitive factors or biological influences
holsitic approach is needed which considers all factors in combination when studing human behaviour

animals being used-asummes that general lawd relating to the behaviour of ainimals can be applied to describe complex relations in the human world
if assumpito proves wrong, then entire foundtion upon which behavioursm rests on, lacks validity

real world applications-development of treatments e.g classical conditioning has helped develop systemaatoc desensation whihc has helped by reducing anxiety associated with phobias
operant conditioning has helped with treatments e.g token economy which is used in institinal setting s to treat SZ patients
therefore, the approach has high external valdiity

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15
Q

A03 for SLT

A

Lacks ecollgical validity-due to controlled artifical envrioment of lab, behaviours that were measured were mot the same as genuine agressop which would be directed towards another human being
so cannot assume that children will act agressively towards other children wehn outside the study
therefore, can be quetioned as not being generlisable to real life situations

Oversimplistic-focuses soley on porcesses of SLT and ignores any other potential infleunces on behaviour e.g internal factors
e.g boys being more agressive can be explained by hormone factors e,g they have higher amount of testerone which could lead to increased agression
role of gentics is ignoreed e.g research found that boys who inherit the XYY chromosome displays higher levels of agression then XY chormone pair
therefore, holsitic approach is needed due to comeplexitiy of human behaviour
Treatment implications-led to effecive treatments for phobias encourages patients to learn a more appropriate response to the feared object or situation by observing a role models reaction to the same feared object/situation

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16
Q

cognitive approach

A

in contrast to beahviorusit appraoch, suggesters mental processes should be studied scientifically
tehrefore, looked at areas neglected by behaviorusits e.g meory, perception
there processes are private meaning cannot be observed so instead they made interfeneces about what is going on in someones mind

internal mental porcesses
perception-how we turn info from our eyes intp usuable form
attention-how we CHOOSE what to think about
memory-how well we store info for future
language-how we construct menaingful sentences into wats to communicate with one another
probelm solving-how we consturct new solutions

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17
Q

role of schemas

A

packages of ideas developed through exxperience
adv-allows us to process info very quickly
babies are born with simple motor schemas for innate behaviours e.g sucking and grasping

as get older, schmeas become more sophisticated and detailed

negative schemas about self, world and future can ve demonstrated in people sufefreing depression
these thoughts can then be challenged by CBT TO HELP PATEITN DEVELOP MORE POSTIVE SCHMEAS

info that does not fit our schmas can be ignored or distortednyich can lead to perceptual errors e.g discimation and prejudice

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18
Q

computermodels

A

suggest that mind works like a computer
inputting, storing and retriveing data

19
Q

biolgical approach

A

beleies eveything psychological is at first biological so to fully understand behavioru we mst look to biological structures e.g genes, neurontransmitters and nervous sytem
from biolgical perspective, mind lives in brain meabubg all thoughts and feelings havae a pscyhical basis, in contrast with cogntive approach who believed mental processes of mind as speater from physical brain

20
Q

neurochemsitry

A

study of chemical processes that take place in nervous sytem

excitory-stimulates brain into action
e.g dopamine is associated with motivation and pleasure and inhibited in addictive behaviours e.g smoking

inhibaroty-balances and calms mood
e.g seroton implicated in wide range of behaviours e.g sleep, memory

21
Q

herability coefficient

A

quantify the genetic or biolgocial basis of a natural charcteristics e.gIQ said to have herbaility coefficeint of 0.5

22
Q

family studies

A

first hadn relaitves share 50 same genes

second hand relavtives share 25 same genes

23
Q

twin studies

A

measured in terms of concordance rates(likeihood of having same charcteirstic)
mozogyotic twins (identical) share 100 percent identical genes
dyzogtoic twins (non-identical) share 50 percent identical grenes
therefore, mozogyotic have higher concordance rate as share 100 percnt which is higher then 50

24
Q

genotype

A

individuals genetic makeup, occurs ata contracpetion
provides genetic CODE for how that indiviaul wtoll develo
dictates charcteristics such as hair colour eye colour

25
Q

phenotype

A

intercation between genotype andd enviroemtn
dictates charactietics such as height

26
Q

lobes

A

cellebrum cortex is largest part of brain holding 85% of brains total mass
split itno halves (hemipsheres) then split again into lobes

frontal lobe-thinking
temporal lobe-meoires
occiputal lobe-visidual acitvity
paretial lobe-touch, taste, smell etc

27
Q

phineas gage and HM

A

phineas cage
wroking on railroad
had 1 metre tampering iron through skull and brain
survived but saw chnages in perosnlity
before-calm and reserved
after-short tempered and agressive
shows frontal lobe may have something to do with mood regualtion

hm
had eplipesy
had seizures
had hippocmapus removed
stm fine
ltm damaged

28
Q

A03 for biological approach

A

ROD

reductionst-reduces complex behaviour into simple components e.g genes, neurotransmiiters
all other possible influences are ignored e.g role of learning through conditoning or kodelling and infleunce of cogntion and emotion on behaviour

offers explantions for mental illnesses-

determinstic-one rules of law is taht cirminals are seen as legally and morally responsble for their actions. in creactent discovery of a gene for agression the XYY may compliate thes pricniple as this info could be used as part of defense in courtroom for the crimials behaviour

29
Q

psyhodynmaic approach

A

suggests our mind are both concious and uncousios
focuses more on uncousic area to motivate behaviour
belaives personlity is split into 3 parts-id, ego and superego

30
Q

iceberg analsyogy

A

suggests part of mind we are aware of (conisous area) is the tip of the iceberg adn unconsious area(oart of mind unaware of) is hidden underwater
vast storehouse of biolgical drives and instincts
contains threatning memories that have been repressed, locked away and forgotten
can be assed during pscyhoanalysis dreams and frewudan slips

31
Q

id

A

pleasure prinicple
contains libado, person sex drive
id is selfish and demands instant gratification for its needs

32
Q

ego

A

reality principle
mediantor betweeen impulsive demadnds from id adn super ego
manages this ny emplying number of defenese mechnisms

33
Q

super ego

A

moralsity principle

how a person ougjt to be: ideal self
moral standars t#fpr our same sex parent

34
Q

stages of development

A

oral-burth to 1 and half years-focus of pleasure is mouth, object of desire is mothers breasts, fixtatin occurs casues nail biting or smoking
anal-1 hlaf years to 3 years-focus oof the libado anus
learnt to repsond to demands of scoiaty e.g bowell abd bladder control
find pleasure in excreting
anal retentive-obseesive perfectionsit
anal explusive-messy, thoughtles s
phallic-starts t notice differences in men and women

latency-where early conflicts are temporarily repressed
genital-sexual desrire alongside puberty
become interested in dating and marriage

fixation-difficult forming hetereosexual relationships

35
Q

oedipus complex

A

where bot dezires mother so wants her rfull attention
sees father as rival
wishes father was dead/gets jelous
creates anxiety adn repressed fear that his father will castrtae him

boy looks for ways to be similr to father

36
Q

electra complex

A

girl aged between 3-6 has sexual desrie for father and wants to be like him
uoset when reliases dies bit have a penis and cannot be like him
tehreore, has penis envy and sesire to be a boy
then ubsitutes the wish for a penis with the wish for a baby

37
Q

ego defense meahncimss

A

displacemnt
denial
projection

38
Q

humansitic approach

A

differes from most other approaches adn focuses on cious experince rather than on beahviour, free will ratherr than determinsim,
developedd by carl rodgers and abrahmam maslow
concerned with topics that are meningful to human beings

39
Q

assumptions

A

humans haev free will, not all behaviour is detemrined

all indiviaudls are unique and have innate drive to achive their max potential

40
Q

dieconimes of scale

A

expanding from outside the business
either takeover or merger
takeover-where two businesses cme together
takeover-where one business buys assets of another business

41
Q

horizontal integration

A

where one buisness combines with nather business at same stage of production process

42
Q

vertical integration

A

where one buisness combines with another business at DIFFERENT state of production process

43
Q

adv of inorganic growth

A

synergy (idea that when we bring two businesses together its a greater sum than its seperate parts

economies of scale

profits, profits can be combiend, costs can be reduced e.g resources that are duplicated can be sold off

pes

44
Q
A