Applications Of Psychology

Question 0

What is applied psychology?

Answer 0

Applied psychology involves taking psychological principles + theories, then using them to change + overcome problems in real-life situations.

Question 1

What is psychology?

Answer 1

Psychology is the scientific study of the mind and behaviour. A concept/construct made up by us to find explanations to understand our existence.

Question 2

How long has psychology been a recognised scientific discipline?

Answer 2

Since around 100 years ago but psychology has been applied longer than it has been studied.

Question 3

What is the earliest form of psychology?

Answer 3

Sun Tzu applied military psychology in circa 500 bc.

Question 4

Example of one of the first applications of political psychology?

Answer 4

Niccollo Machiavelli, circa 1500.

Question 5

Example of one of the first applications of psychoanalysis + counselling?

Answer 5

Sigmund Freud, circa 1900.

Question 6

One of the first examples of applied advertising + consumer psychology?

Answer 6

‘Mad Men’, circa 1950.

Question 7

One of the first examples of the application of sports performance psychology?

Answer 7

Coleman Griffith, circa 1950s.

Question 8

One of the first examples of psycho-neuro-immunology?

Answer 8

Robert Ader, circa 1970s.

Question 9

One of the first examples of applied criminal + forensic psychology?

Answer 9

‘Cracker’, circa 1990s.

Question 10

One of the first examples of applied health psychology?

Answer 10

Change 4 Life, circa 2000s.

Question 11

What do a lot of the applications of psychology have in common?

Answer 11

They use principles and theories and apply them in order to manipulate people.

Question 12

An example of how theories and principles are applied to advertising and marketing?

Answer 12

To trick our subconscious to buy things.

Question 13

An example of how theories and principles are applied to politics?

Answer 13

Manipulating people to vote for their party.

Question 14

An example of how theories and principles are applied to sports performance?

Answer 14

Scheming against other teams to win sports tournaments.

Question 15

Name 10 contemporary applications of psychological theories and principles?

Answer 15

Clinical/counselling
Forensic/criminal/legal
Human factors/ergogenics/psychoengineering
Health general (smoking/obesity etc.)/Heath specific (eg. psycho-oncology)
Consumer/branding/advertising
Sports performance
Developmental 
Educational
Evolutionary
Music/psychoacoustics

Question 16

How do areas of applied psychology develop?

Answer 16

Problem is identified
Aspect of mind/behaviour that might cause problem is identified
Aspect of mind/behaviour that might reduce size of problem is identified
Development of specific method/intervention

Question 17

Give an example of how applied psychology could develop in a real-life situation?

Answer 17

Problem = obesity
Mind/behaviour cause = evolved eating habits, sedentary lifestyle
Mind/behaviour solution = education on food choices, motivation to increase activity levels
Intervention = Change4Life
(Applied health psychology)