APPLICATION Flashcards
what things businesses do for CSR
Businesses engage in Corporate Social Responsibility (CSR) by focusing on the workplace, charity, and the environment. In the workplace, they ensure fair treatment, safety, and diversity. For charity, companies donate money, goods, or time to help causes like education, health, and disaster relief. Environmentally, businesses reduce waste, lower emissions, and use sustainable resources. These actions help improve a company’s reputation and build trust with customers, employees, and the community.
i have to do a short answer using Analysis of an ad – use AIDA to discuss (Attention, Interest, Desire, Action)
The smartphone ad uses the AIDA model to grab attention, build interest, create desire, and prompt action. It catches attention with a striking image of the phone. Then, it sparks interest by showing off features like the great camera and long battery life. Desire is created by explaining how the phone will make life easier and more stylish. Finally, it encourages viewers to “Order now for exclusive discounts,” pushing them to take action and buy the phone.
Characteristics of Successful Entrepreneurs:
Goal-Orientedi proactive about their business, competitive, and are looking to improve their performance - they seek to raise their own level and the level of others around them
b. Resilient; they are willing to put in long hours - they are passionate about what they are building
c. Self-Confidence: confident their ideas are successful - speak up for what they believe
d. Enthusiastic: they have a lot of new and innovative ideas that they want to pursue - work in a fast-paced environment and are able to adapt to changing environments - problem solvers
e. Cautious Risk-Takers: may be giving up a job with a steady paycheque, risking their own savings and reputation and credibility
f. Lifelong Learners - stay up to date with information and market trends - constantly reading and researching - reflective on their successes, and learn from their mistakes
