Apple Case Study Flashcards
What does the term ‘globalisation’ refer to?
The process of increased interconnectedness and interdependence among countries.
Which country is the primary manufacturing hub for Apple Inc.?
China
Apple Inc. is known for its efficient …?
Supply Chain Management
What is the significance of the ‘Apple Store’?
It serves as a direct retail outlet for Apple products and enhances brand experience.
What is the purpose of Apple’s ‘Design Thinking’ approach?
To innovate and create user-centered designs.
Which strategy does Apple use to maintain its premium pricing?
Brand loyalty and product differentiation
What is the role of Foxconn in Apple’s operations?
It is a major manufacturing partner for assembling Apple products.
What environmental initiative has Apple Inc. pursued?
Using 100% recycled materials in products.
What does ‘vertical integration’ mean in the context of Apple Inc.?
Controlling multiple stages of production and supply chain.
What is the impact of globalisation on Apple’s workforce?
It allows access to a global talent pool while outsourcing manufacturing.
Which country has the largest market for Apple products?
United States
What is a key feature of Apple’s marketing strategy?
Creating a strong emotional connection with consumers.
What is the main focus of Apple’s research and development?
Innovating new technologies and improving existing products.
What does ‘outsourcing’ mean in relation to Apple Inc.?
Contracting third-party companies to produce components or assemble products.
What is the significance of the Apple ecosystem?
It creates a seamless experience across multiple Apple devices.
True or False: Apple Inc. has faced criticism for labor practices in its supply chain.
True
What is the role of Tim Cook in Apple Inc.?
He is the CEO of Apple Inc.
Fill in the blank: Apple Inc. introduced the first iPhone in ___________.
2007
What is Apple’s strategy regarding product launches?
Regularly introducing new products to maintain market interest.
What does the term ‘supply chain’ refer to?
The network of all entities involved in producing and delivering a product.
Which market segment is Apple Inc. primarily targeting?
Premium consumer electronics
True or False: Apple Inc. has diversified into the automotive industry.
True
What is a major challenge Apple faces in the global market?
Intense competition and market saturation.
Fill in the blank: Apple’s headquarters is located in ___________.
Cupertino, California
What is the significance of Apple’s branding?
It differentiates its products and fosters customer loyalty.
What does ‘market penetration’ mean?
The strategy of increasing sales of existing products in existing markets.
True or False: Apple Inc. is known for its open-source software.
False
What was the original product Apple Inc. launched?
Apple I computer
What is the function of Apple Pay?
A digital wallet service for secure payments.
Fill in the blank: Apple Inc. employs ___________ employees worldwide.
over 147,000
