Apple Flashcards
What is Apple
A producer and retailer of computer technology and mobile electronic devices
When did the company start business
1976
In 2014, what rank TNC was it in terms of size
11th largest in the world
What is the current value of Apple
$145 billion
Number one global brand by value
How many employees work for Apple
98,000
How many stores are there and in how many countries
453 retail stores
In 16 countries
5 reasons for Apple’s success
- Stylish and well-designed products
- Slick marketing and branding
- Innovative products
- Focus on highly mobile devices, which fits their market’s needs
- Selling via the internet is very efficient
Where is the market predominantly
Richer, developed countries
In 2011 44% of product sales were in the USA
Over the past 5 years, where has its most rapid growth been
Outside the US
Asia-Pacific region due to global demand for the iPhone
Where are their main products designed and made
Designed in Silicon Valley, California
Made in mainland China
Where are Apple’s headquarters and research and design centre
Together in California
Where are its European headquarters
Cork, Ireland
Employs 4000 employees to work on its iMac production line
How many of its 453 retail stores are in Europe and the Middle East
110
Why do Apple produce their mainstream products in China
- Large source of highly skilled, hard working, but low-paid workers
- A number of companies competed for the Apple manufacturing contract which forced down production costs
What is Foxconn City and how many people are employed there
It’s a business park that has a number of factories belonging to different manufacturers who assemble high-tech products for well-known brand names
Is dubbed ‘China’s Silicon Valley’
Over 400,000 people work there
