Appendix B: Soft Seduction- How to Sell Anything to the Masses Flashcards

1
Q

1

A

Appear as news, never as publicity

Stir basic emotions

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2
Q

2

A

Make the medium the message

Speak the target’s language- be chummy

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3
Q

3

A

Start a chain reaction- everyone is doing it

Tell people who they are

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