API

Question 1

API

Answer 1

a set of functions and procedures allowing the creation of applications that access the features or data of an operating system, application, or other service.

Question 2

AVATAR

Answer 2

an icon or figure representing a particular person in video games, internet forums, etc.

Question 3

BITLY

Answer 3

a URL shortener service that enables users to shorten website links established in 2008

Question 4

CHATBOT

Answer 4

a computer program designed to simulate conversation with human users, especially over the internet.

Question 5

CLICKBAIT

Answer 5

content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.

Question 6

CLICKTHROUGH RATE

Answer 6

the number of clicks that your ad receives divided by the number of times your ad is shown

Question 7

COMMUNITY MANAGMENT

Answer 7

The management of a brand’s relationship with its community
of customers, prospects, fans, advocates, and other users that
interact with the brand online.

Question 8

Deepfakes

Answer 8

Are a fake video or audio recording that is made to look and
sound just like the real thing. Recorded footage and machine
learning are combined to create false ‘evidence’.

Question 9

Follow/Follower

Answer 9

When you follow someone on Twitter, you are essentially sub-
scribing to their updates and tweets – you are a follower. You

can also follow a company or person on LinkedIn, Instagram,
Snapchat, etc.

Question 10

Geotag

Answer 10

A tag that indicates the geographical location of a photo/video
published on a social network.

Question 11

Handle

Answer 11

On Twitter, a handle is the name you choose to represent your-
self.

Question 12

Hashtag

Answer 12

A single word or phrase preceded by the # symbol to dene
messages relating to a particular topic. Hashtagsrst emerged

on twitter but are now used on almost every other social plat-
form too.

Question 13

InÀuencer

Answer 13

A social media user who can reach a relevant audience (wheth-
er large or small) and create awareness about a trend, topic,

company, or product. They have established credibility with
their audiences, and marketers work to build relationships with
them in order to reach those audiences.

Question 14

Meme

Answer 14

Is a captioned image that typically pokes fun at particular hu-
man behavior, celebrities and politicians or philosophical con-
tent.

Question 15

Newsfeed

Answer 15

A list of news posted on a particular platform. Newsfeeds exist
on your Facebook prole page, on blogs and on Twitter, for
example.

Question 16

Ow.ly

Answer 16

A URL service that is endorsed by programs such as Hootsuite.

The site allows you to shorten long website addresses for tidi-
er, shortened post lengths.

Question 17

Permalink (permanent link)

Answer 17

A hyperlink to a web page that is intended to remain un-
changed for years (static).

Question 18

Reach

Answer 18

Reach means the number of people a brand could target using
advertising. It also refers to how many people have seen a
particular post.
Thread

Question 19

Thread

Answer 19

Refers to the sequences of comments on a particular social
media post. It is more commonly seen on online forums – like
Reddit or Tumblr.

Question 20

Troll

Answer 20

Is someone who enjoys creating conÀict. They do this by
making controversial comments or posting hateful content on
social media with the sole purpose of eliciting an emotional
reaction from other users.