AOS2 Internal business environment Flashcards
Internal and external environment
Internal - Factors over which the business has some degree of control over
External - factors over which the business has little control over.
Factors of internal environment
Employees: people who work for the business
Managers: people who have responsibility for achieving business goals
Location: where the business is located, accessible to customers
Legal business structure: sole trader, partnership, private or public company.
Factors of the external environment
Operating environment: Outside stakeholders that the business interacts with eg, suppliers, customers, special interest groups.
Macro environment : The broad condition and trends in the economy and society.
Eg, political factors, corporate social responsibility factors.
Relationship between the internal environment and the external environment
while businesses are influenced by factors in their external environment, such as economic conditions, regulatory changes, technological advancements, and social trends, they also have the ability to influence their surroundings to some extent.
Unincoperated business
- a type of business that has not been formally organized as a corporation
- operates usually under the ownership of one or more indivudals or partners
Unlimited liability
Business owner is responsible for all debts of their business, and may need to sell personal assets to meet debt.
Sole trader
A single individual who owns and operates a business.
Advantages and disadvantages of sole trader
A:
- low cost of entry
-complete control
- less costly to operate
- owner’s right to keep all profits
D:
- personal (unlimited) liability for business debts
- burden in management
-end of business when owner dies
-need to carry all losses
Factors to consider before being a sole trader
- Am I prepared to risk the unlimited liability of operating my business?
- Will I have enough finances, skills and expertise to establish and grow the business?
Partnership
Two or up to 20 max individuals who agree to share ownership and management responsibilities of a business
advantages and disadvantages of partnerships
A:
- low startup costs
- less costly to operate than a company
-shared workload and responsibiility
- pooled funds and talents
D:
- Personal unlimited liability
-liability for all debts including partner’s debts even before partnership has begun.
- possibility of disputes
Silent partner
Ones who contribute financially to a business but takes no part in running of the business.
Factors to consider when starting a partnership
- Are the owners prepared to risk the unlimited liability of operating their business?
- Do individuals believe that their partners will act in the best interests of the business
- Can the partners foresee disputes arising due to clash of personalities or opinions
Incorporation
The process that a business goes through to become a registered company and a seperate legal entity.
Limited Liability
Shareholders of a company cannot be held personally responsible for the debts of the business, because the business is a seperate legal entity.
Private company (propreitary)
- Common type of legal structure in aus
- Atleast 1 shareholder maximum 50
- Tend to be small-medium sized family owned businesses- family will own most of the shares in a private company.
- shares are offered only to those people whom the business wishes to have as part owners hence “private”
Public companies
- Large size and market a wide range of products
- shares for public companies are listed in the australian securities exchange
- min 1 shareholder no max
- must publish finance each yr in an annual report.
Factors to consider when choosing to operate as a public or private company
- Does the owner need the extra legal security offered by limited liability?
- Does the business require funding from the public, which can be obtained by becoming a publicly traded company?
- Will owners be okay with giving up control of their company to new investors by making it a publicly traded company?
Advantages and disadvantage’s of companies.
A:
- easier to attract finance
- limited liability
- easy transfer of ownership
- long life - perpetual succession
D:
- cost of formation
- double taxation , company+personal
-requirement to publish an annual report of audited accounts
- too much growth = potential inefficiencies
Online business
exists solely on the internet, with a small number of offices to support their online presence.
advantages and disadvantages of an online business.
a:
- can reach customers all over the globe
- avoid many of the costs of traditional businesses eg, rent and wages
d:
- expose customers to theft when making purchases online
- greater risk of unhappy customers, due to not being able to inspect prior to purchase.
advertising online business
- websites offer free access to people on the internet and generate revenue through advertising.
- other businesses may pay the website to feature their advertisements because it reaches their target market.
Freemium online business
- offers certain services for free, and will allow users to pay for upgrades for functionality or services.
Brokerage online business
- website that brings buyers and sellers together.
- a brokerage fee is paid when a sale is made, both parties will get half of the sale.
Merchant online business
- online seller who sells through their own website or uses an online platform such as ebay.
- will buy products from a wholesaler, or manufacturers and sell for profit.
Bricks and mortar
- businesses that have a physical location, such as a store in a shopping centre.
Advantages and disadvantages of bricks and mortar
A:
- offers customers a chance to touch, feel and try on a product
- face to face interaction when purchasing
- can benefit from mall culture and vibe
D:
- costs are much higher.
Bricks and clicks
bricks and mortar businesses offer customers, options in the online space eg, home delivery and click and collect.
Direct-to -consumer businesses
- sell their products directly to consumers without any intermediaries(retailers or wholesalers)
- can take in form of bricks and mortar, bricks and clicks, and online retail businesses.
Advantages and disadvantages of DTC business
A:
- strong focus on and connection with customers, which builds customer loyalty
- lower costs compared with models that rely on complicated networks to reach customers, because expensive real estate isnt required. -> lower costs allow business to be more competitive in terms of price
D:
- must master all steps required for each product to reach the customer, therefore time consuming and less efficient.
- if the business relies on online selling, it is exposed to risks associated with cyber security.
Franchise
- when someone buys the rights to sell a company’s products or services and uses their brand name and system
Franchisor
the business that owns the rights, providing the name, advertising, methods of doing buisness.
Franchisee
person who purchases the business. Providing the setup money, labour, operates the franchise and agrees to abide by the agreement
Advantages and disadvantages of franchises
A:
- successful business formula
- recgonized name/brand
- 3 x more likely to succeed than a start-up business
D:
- little control over decisions and operations
- shares of profits can favor the franchisor.
Import and export
- earns money from trading goods internationally.
imports: goods and services that are produced overseas and sold to nations consumers.
exports: goods and services that are produced in the nation and to be sold overseas