AOS 1 Flashcards
Business size
Number of employees, number of owners, legal structure, amount of revenue, amount of assets, market share
Identifying business opportunities
innovation, entrepreneurship, market opportunities, changing customer needs, technological development, global market
innovation
Creating or developing new messages, ideas or products in a new or already existing field
Entrepreneurship
The ability to start, manage and operate a new business, in hopes of turning over a profit
Market opportunities
A gap in the market where a product needed by consumers is not already being sold by a a rival company
Changing customer needs
Changing the company to better support the needs of customers
Technological development
Innovation in technology
Global market
The market where goods and services are sold by someone from one country to someone in another
Classifying a business
size, sector, business activity
Business sector
private/public
Business activity
primary, secondary, tertiary
Personal motivation behind starting a business
desire for independence, profit, market need, social need
Desire for independence
To have more freedom in where and when they work
To make a profit
starting a brand to make money
To fulfill a market need
Seeing that there are particular goods or services which there is demand for
To fulfill a social need
Concentrates on the community or environmental need
Goal setting
financial goals, social goals, personal goals,
financial goals
to increase profit and grow the brand