Animal Crossing Flashcards
What is horizontal integration?
An expansion strategy that involves the acquisition of another company in the same business line.
What is vertical integration?
An expansion strategy where a company takes over stages in the production or distribution of its products.
What does vertical integration allow businesses to do?
Make a variety of products
Who owns Animal Crossing?
Nintendo
When did AC get released?
2020
Who is the target audience for AC?
Early teens to early 20s
What narrative does the game have?
Not a linear narrative - own pace for players
What does the gameplay provide for gamers?
An open-ended & non-competitive experience
What does the real life gameplay create for players?
An immersive and dynamic experience
What does the player customisation emphasise for players?
Creativity and ownership
What is the theorist that links to fan participation and active audiences?
Henry Jenkins
What do video games allow players to make?
Creative communities
What is synergy?
Products around a brand
What is myth?
When the connotation is common sense
Why is it important to us that the game was released in 2020?
Lockdown - provided comfort of a carefree existence
