Anglicisme à éviter Flashcards by Lisa Van Stichel

Above the line

Publicité médias (f)

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Account director

Vice-président aux comptes clients (m)

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Account executive

Chef/responsable de publicité (m/f)
Responsable des comptes clients (m/f)

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Added value

Plus-value (f)
Valeur ajoutée (f)

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Account supervisor

Chef du service comptes clients (m/f)

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Annonce (publicitaire) (f)

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Advertiser

annonceur (m)

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Advertising
- leaflet

Annonce publicitaire (f)
Annonce feuillet publicitaire (m)

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Awareness

Notoriété (f)

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Banner

Bannière (f)

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Below the line

Publicité hors-média (f)

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Benchmarking

étalonnage concurrentiel (m)

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Billboard

écran publicitaire (m)

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Break-even point

Seuil (m) de rentabilité
Point mort

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Brand

Marque (f)

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Brand advertising

Publicité de marque(s) (f)

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Brand image

Image de marque (f)

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Brand image building

Création consolidation d’image de marque (f)
Consolidation d’image de marque (f)

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Brand promise

Promesse de marque (f)
Engagement de marque (m)

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Brand stretching

Extension de la marque (f)

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Business opportunity

Créneau (m)

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Co-branding

Association de marques (f)
Alliance de marques (f)

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Convenience store

Bazarette (f)
Commerce/magasin de dépannage (m)

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Copywriter

Concepteur-rédacteur (m)

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Corporate

Entreprise (f)

Database

Base de données (f)

Decision maker

Décideur (m)

Desk research

Recherche documentaire

Digital

Numérique

Direct mail campaign

Campagne de publicité directe (f)

Discount

Réduction (f)

Display

Carton publicitaire (m) Présentoir (m)

DMU (Decision making unit)

Unité (f) de prise de décision

E-commerce

Commerce électronique (m) Commerce virtuel (m) Commerce en ligne (m) Commerce sur Internet (m) Cybercommerce (m)

Facing

étalage de masse (m) Front de vente (m) Frontale (f)

Fast food

(Aliment) prêt-à-manger (m)

Fast food industry

Restauration rapide (f)

Fast food restaurant

Restaurant-minute (m)

Field research

Recherche (f) sur le terrain

Flyer

Tract (m) Prospectus (m)

Folder

Dossier d'annonces (m)

Follow up

Suivi (m)

Free lance(r)

(Collaborateur) indépendant (m)

Front page

Première page (f)

Full service

(à) service(s) complet(s) Multiservices

Joint venture

Coentreprise (f) Entreprise en participation (f) G.I.é. (Groupement d'Intérêt économique)

Lay out

Mise en pages (f)

Leader

Leader (m)

Leaflet

(petit) prospectus (m)

Location

Emplacement (m)

Low involvement

(à) faible degré d'implication (m)

Major account

Marché de premier plan (m)

Marketing mix

Mix marketing (m) Logistique commerciale (f) Marchéage (m)

Mass media

Média(s) de masse (m)

Media frequency

Fréquence média (f)

Media planning

Planification médias (f) Plan des supports (m) Programme des supports (m)

Media selection

Sélection de média(s) (f)

Media mix

Combinaison de supports (f)

Merchandising

Techniques marchandes (f)

Merge and purge

Déduplication

Midrange

Gamme moyenne (f)

Multibrand

Multimarque (adj.)

Multimedia campaign

Campagne multimédia (f)

Newsletter

Bulletin d'information (m) Bulletin de liaison (m)

On-line

En ligne En direct

Order picker

Gerbeur-magasinier (m)

Order picking

Préparation des commandes (f)

Ordering service

Service de passation de commande (m)

Pet food

Aliments pour animaux de campagnie

PLC (product life cycle)

Concept de cycle de vie du produit (m)

Pull strategy

Stratégie d'attraction

Push strategy

Stratégie de pression (f)

Reminder

Relance (f) Rappel (m)

Scanning

Numérisation (f) Balayage (m)

Sell-in

Vente au détaillant (f) Vente au distributeur (f)

Hard selling

Promotion de vente agressive (f)

Shooting

Tournage (m)

Shop

Boutique (f) Commerce (m)

Slide

Diapositive (f) Transparent (m)

Sponsoring

Parrainage (m)

Table tent

Chevalet (m)

Team

équipe (f)

Teasing

Aquichage (m)

TCO

Norme TCO Coût total de possession

Top of mind

Premier cité

Traffic builder

Générateur de trafic (m) Produit d'appel (m)

Training

Formation (f)

Trend setter

Lanceur de modes

Trendy

Banché à la monde

UAP (unique advertising point)

Argument publicitaire unique (m)

USP (unique selling proposition)

Argument exclusif de vente

Web site

Site Internet Site Web (m)

Window streamer

Affiche bandeau (f)