Angleščina Flashcards
Angleščina
1
Q
Has in excess of
A
Something has more than certain amount or quantity.
2
Q
Flagship stores
A
main, prestigious, retail locations of a brand or retailer.
3
Q
Low-cost manufacturing Nations
A
countries where manufacturing cost is relatively low compered to other countries.
4
Q
seals density
A
refers to the amount of sales generated per unit of space.
5
Q
Imposes control measures
A
enforce regulation or policies to maintain control over certain aspects of a business or operation.
6
Q
Retail Outlets
A
Physical locations where products are sold directly to consumers.
7
Q
out of town stores
A
retail stores located outside the main urban or city center areas.
8
Q
labour cost
A
expenses associated with employing workers.
9
Q
emerging nations
A
countries that are in the process of rapid industrialisation, economic growth and social development.
10
Q
underpinning principle
A
fundamental principle that supports or forms the basis of a particular concept, strategy or approach.
11
Q
footfall per store
A
measures the number of people who visit a retailer store within a specific period, such as a day or month.
12
Q
competitive disadvantage
A
situation where company faces challenges that put it at a disadvantage compered to its competitors.
13
Q
portfolio suppliers
A
companies or vendors, that supply a range of products or services to a client.
14
Q
interest rates
A
cost of borrowing money - percentage of the loan amount.
15
Q
to enhance their brand association
A
to improve the perception or connection that consumers have with a brand.
16
Q
diversification strategies
A
expanding a company business activity into new markets, products or industries
17
Q
mature consumer markets
A
market where demand for good service has stabilized and growth rates are relatively low.
18
Q
sustainability approach
A
company’s commitment to conducting its business operations in a way that minimises negative environmental and social impacts.
19
Q
lucrative developing consumer societies
A
developing countries or societies where consumer demand is growing rapidly, creating opportunities for businesses to profit.
20
Q
artful language
A
speaking in a clever, skilful manner.
21
Q
straightforward
A
very simple and easy to understand
22
Q
complex messages
A
messages that involve a lot of different parts that are related and sometimes difficult to understand.
23
Q
clear image of the product
A
high-quality photography or visual representation of a product, where we can see all features and details of it.
24
Q
celebrity endorsement
A
An act of celebrity supporting someone or something.
25
explicit
to detailes described.
26
visual metaphors
A visual expression that describes something by referring to something that has similar characteristic.
27
implicit
something that is understood without being directly stated.
28
colourful
interesting, with a lot of variety.
29
strong call to action
strong and powerful act that encourages to act against something or for someone.
30
relationship based
having something based on a good relationship.
31
more dramatic angles of product
very noticeable product.
32
dodger
sells out to a global player or becomes a part of an alliance.
33
contender
upgrades capabilities to match with global niches.
34
defender
leverages local assess.
35
extender
expands to markets similar to home base.
36
take over
to acquire something.
37
voicesteeous / vociferous
very loud.
38
perceptual
ability to notice something using your sense.
39
congruent
things that agree with each other.
40
erroneous
wrong or false.
41
raison d'entre
a reason for existence.
42
merger
companies that join and make one large company.
43
tactic collusion
companies cooperate without an explicit agreement.
44
Bid
to offer money for something that is for sale and compete against other buyers.
45
disposal
getting rid of something. / the seals of shares, property,...
46
end consumers
a person who buy and uses a product or service.
47
hub
the main part of something that has the biggest amount of activities.
48
whiste blower
a person that tells someone in the company about some information that is illegal.
49
divert
to change direction, to have a different purpose.
50
maverick
behaving different than usual, in an independent way.
51
subcontractor
bringing in an outside company/individual to preform a specific parts of a contract or project.
52
freight
goods transported in bulk by train/ship/truck.
53
incur
to make something happened because of your action.
54
contraint
could be applied such as delivery time or location of the good. To set a limit for something.
55
trait
attribute.
56
clearing - importing
release of a shipment after approval of its shipping documents.
57
price-cutting
reducing a price.
58
Mete out
to force a rule, tax to be obeyed or received.
59
customs
Money paid to the government, when you take goods from one country to another.
60
generate
direct something.
61
reel
to be confused, to fall back.
62
lag
slow process.
63
turnaround
to make unsuccessful business successful.
64
acquisition
a company acquires something, such as buying a land.
65
far-flung
places that are very far away or spread over a very large area.
66
duopoly
Control of all the business of one industry by two companies.
67
Airborne
in the air, carried by an aircraft.
68
press release
A public statement by a company or an organization given to the press to be published if wanted.
69
statement
something written officially to express something.
70
bolerolate
a short, standardized paragraph at the end of a press release that provides journalists with a high-level background on your company.
71
business venture
Start-up entity developed with the intent of profiting financially.
72
constraint
element, factor, that works as a bottleneck.
73
divest
the act of selling of or disposing of assets, investment.
74
eea
European economic area.
75
freight-forwarder
company specialized in arranging storage and shipping of, on behalf of its shippers.
76
remedy
to eliminated undesirable effect of condition.
77
subsidiary
company controlled by the other company, with the ownership of more than 50%.
78
tacit collusion
circumstance where two company's agree upon a certain strategy, without putting it in writing or spelling out the strategy.
79
upitch
pitching strategy used to deliver concise, persuasive and memorable pitch.
80
plummet
fall or drop straight down at high speed.
81
underestimate
estimate something to be smaller or less important than it really is.
82
contingency plan
a plan designed to take account of a possible future event.
83
reputation credibility
good reputation.
84
downsize
to make something smaller.
85
tarnish
loss of brightness/colours.
86
adversely afect
when something affect you adversely it is unpleasant affect.
87
public confidence
relies heavily on our ability to respond to emergencies effectively.
88
loyalty
a strong feeling of support.
89
indecision
the inability to make a decision quickly.
90
speed of response
how fast you response to problems.
91
rebound
bounce back.
91
negative fallout
outage that is not good for the company.
91
tackle
make a determined efforts to deal with a problem or difficult task.
92
admission of liability
a statement made by a person or company saying that they are legally responsible for something.
93
to jump on the bandwagon
following the crowd.
93
apply
make use of.
94
insight
understanding of situation only after it has happened.
95
response
reaction, reply to something.
96
recall
callback.
97
taking to the airwaves
having good response to all the media.
98
the information vacuum
lack of information.
99
to get its point of view across
convey the message.
100
editorialise
adjust you interpret the story.
101
footage
video.
102
reiterate
restate, to say something again.
103
activate/implement
to put an emergency plan into full force.
104
advisory/alert/warning
a notice informing that an event causing minor inconvenient may occur.
105
mediakit / background / fact sheet
an in-depth document, written for the media, that provides detailed information of the product, service, event, organisation.
106
briefing
an information session usually focusing on a specific topic, issue or time frame, connected to the event.
107
mitigation
aimed at reducing the likelihood or impact of threats.
108
respondents
emergency service.
109
responsivness-responsive
company should act quickly to changes in the industry.
110
vulnerebility-vulnerable
the organization is in bad shape, you can quickly damage it.
111
adress-adressed
to direct a speech of written statement to someone.
112
delegate-delegatory
whoever is chosen and authorized to represent certain interests.
113
admission - admissible
allowed.
114
facilitate
to make something less unpleasant/help with something.
115
consultative
where you go get advise.
116
supervisory
be in-charge off, take control over.
117
preventive
be prepared just in case of something.
118
hazardous
dangeres.
119
prepared
know what to do or say in specific situation.
120
trademark registration
process of officially registering a symbol/word/phrase or design that identifies the source of goods or services.
121
went into effect
something has started to be enforced or applied.
122
advertising top-down
marketing strategy, where messages are delivered from the company to the audience in one way communication flow.
123
profit end loss sheets
this are financial documents that summerize the expenses during a specific period.
124
the advent of religious symbols
introduction of religious icons/signs or representations into public spaces.
125
brand became legally recognized
brand identities gain legal recognition.
126
pussyhat
pink knitted hat, worn by participants in woman's rights marches, as a symbol of support for gender equality .
127
user-centender perspective
designing products, services based on the needs of the end-users.
128
backflash
strong negative reaction to something.
129
greenwashing
when company or organization falsely presents itself as environmental friendly.
130
brand safety
this refers to measures taken by advertisers to ensure that their ads are not associated with harmful, offensive content
131
net neutrality problem
this refers to concerns related to the principle of net neutrality.
132
jurisdictions
geographical areas or territories where a particular legal system or set of laws is applied and enforced.
133
to bring an action
to start legal proceeding or lawsuit .
134
unauthorized use
act of using someone else's property or rights without their permission.
135
bringing proceedings for passing off
legal action taken against someone who misrepresents their good or service to others.
136
goodwill
intangible value or reputation of a company.
137
substantiate such a charge
providing proof for validating an accusation.
138
get-up
overall look or design of something.
139
artistic merit
this refers to the perceived quality, value of creative work.
140
conferred by
granted by someone or something.
141
applied to
used or put into effect in relation to something.
142
subject to
depended on or governed by something else.
143
conditions being met
criteria that need ti be fulfilled in order for something to be valid.
144
assignment of the copyright
the transfer of ownership of the exclusive rights to reproduce.
145
legislation governing
regulation that are responsible for regulating a particular activity.
146
scope
extend or range of something, such as activities covered by law, rule, project.
147
extended
made longer or expanded in duration/size.
148
initial
first or earliest in a series of process.
149
in line
consistent or in agreement with something else.
150
irritate consumers
causing annoyance, frustration among consumers.
151
denigrate
speak negatively about something or someone.
152
unfair and unobjective
behaviour that is biased lacking in impartiality.
153
all testimonial
statement given by consumer, expressing his satisfaction.
154
provisions of the rules of procedure
specific regulation of a particular procedure or process.
155
aesthetic
principles or qualities that determined what is consider beautiful, artistic.
156
nudity and sexual
content that involves nudity.
157
grant
to officially give or confer something, such as right, privilege.
158
all this holds under the condition
everything mentioned is valid or true.
159
should not bear
should not carry or display. (exp. false claims)
160
any direct abuse in advertising
any explicit or obvious mistreatment, harm in advertising.
161
the code of advertising practice
set of guidelines or standards established by the industry to govern the content, ethics of advertising.
162
irrespective of
regardless of or without consideration.
163
should be accompanied by full names
something should include a full name of individuals. (Exp. statement)
164
in its appearance
out-word presentation or visual aspect of something, the way it appears.
165
runs counter to the principles of healthy competition
actions or behaviour that align with the broad guidelines of fair, ethical competition.
166
permission
formal consent given by someone to allow a specific action.
167
reference to editorial notices, opinion columns
mentioning or alluding to sections in newspapers, magazines.
168
historical monuments, presentation or events
significant occasion from the past, and current exhibitions.
169
through distasteful approaches
using methods or strategies that are offensive.
170
innuendo should not offend good taste
indirect suggestions should not be offensive.
171
the type of medium through which they are broadcast
form of platform used to transmits the advertisement (TV, radio).
172
was adopted by the Slovenian advertising association
particular policy, regulation was accepted by Slovenian advertising association.
173
on the work of the advertising arbitration court
action or decision related to the court, specifically establish to address an issues within the advertising industry.
174
assaults on or discreditation of the other advertisement
attempts to undermine the reputation of competing advertisers.
175
that the context of the advertisement is not aggravating
ensuring that the background of an advertisement do not worsen any negative aspects associated with it.
176
pre-clearance examination
reviewing or evaluating something (documents, plans) before they are officially approved
177
restriction codes
codes used to denote conditions associated with something.
178
SR code
service request code / systematic review code.
179
own- initiative investigation (SRO)
investigation that is initiated by investigating body itself.
180
appeal
formal request to a higher authority, to review a decision made by a lower authority.
181
out of remit
beyond of authority of a particular individual, organization or process.
182
bill
proposed price presented to customer.
183
provision
specific clause within a law, agreement.
184
regulation
rules established by governmental authorities.
185
directive
legislative act that set out specific objectives or results to be archived by EU member states.
186
code
systematic collection, set of regulation governing a particular subject matter.
187
article
distinct section within a legal document.
188
act
formal written statute enacted by a legislative body, such as parliament.
189
rules of procedure
formal guidelines or regulation that govern the conduct of proceedings within a legislative body.
190
legislation
process of making laws through a formal legislative process.
191
legislative
process and activities involved in creating legislation.
192
legal act
formal document that has legal significance and create rights, obligations for individuals.
193
judicial
process of interpreting laws through the legal system.
194
judiciary
system of courts responsible for interpreting and applying laws, resolving disputes.
195
adjudication
formal process of resolving disputes or legal issues through a judicial decision making process.
196
ruling
formal decision issued by a court in response to a legal dispute or case.
197
Slovenian code of advertising practice
set of guidelines, standards and principles that govern advertising practice in Slovenia.
