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angleščina > Angleščina > Flashcards

Angleščina Flashcards

Angleščina

1
Q

Has in excess of

A

Something has more than certain amount or quantity.

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2
Q

Flagship stores

A

main, prestigious, retail locations of a brand or retailer.

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3
Q

Low-cost manufacturing Nations

A

countries where manufacturing cost is relatively low compered to other countries.

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4
Q

seals density

A

refers to the amount of sales generated per unit of space.

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5
Q

Imposes control measures

A

enforce regulation or policies to maintain control over certain aspects of a business or operation.

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6
Q

Retail Outlets

A

Physical locations where products are sold directly to consumers.

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7
Q

out of town stores

A

retail stores located outside the main urban or city center areas.

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8
Q

labour cost

A

expenses associated with employing workers.

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9
Q

emerging nations

A

countries that are in the process of rapid industrialisation, economic growth and social development.

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10
Q

underpinning principle

A

fundamental principle that supports or forms the basis of a particular concept, strategy or approach.

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11
Q

footfall per store

A

measures the number of people who visit a retailer store within a specific period, such as a day or month.

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12
Q

competitive disadvantage

A

situation where company faces challenges that put it at a disadvantage compered to its competitors.

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13
Q

portfolio suppliers

A

companies or vendors, that supply a range of products or services to a client.

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14
Q

interest rates

A

cost of borrowing money - percentage of the loan amount.

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15
Q

to enhance their brand association

A

to improve the perception or connection that consumers have with a brand.

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16
Q

diversification strategies

A

expanding a company business activity into new markets, products or industries

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17
Q

mature consumer markets

A

market where demand for good service has stabilized and growth rates are relatively low.

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18
Q

sustainability approach

A

company’s commitment to conducting its business operations in a way that minimises negative environmental and social impacts.

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19
Q

lucrative developing consumer societies

A

developing countries or societies where consumer demand is growing rapidly, creating opportunities for businesses to profit.

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20
Q

artful language

A

speaking in a clever, skilful manner.

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21
Q

straightforward

A

very simple and easy to understand

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22
Q

complex messages

A

messages that involve a lot of different parts that are related and sometimes difficult to understand.

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23
Q

clear image of the product

A

high-quality photography or visual representation of a product, where we can see all features and details of it.

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24
Q

celebrity endorsement

A

An act of celebrity supporting someone or something.

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25
Q

explicit

A

to detailes described.

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26
Q

visual metaphors

A

A visual expression that describes something by referring to something that has similar characteristic.

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27
Q

implicit

A

something that is understood without being directly stated.

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28
Q

colourful

A

interesting, with a lot of variety.

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29
Q

strong call to action

A

strong and powerful act that encourages to act against something or for someone.

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30
Q

relationship based

A

having something based on a good relationship.

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31
Q

more dramatic angles of product

A

very noticeable product.

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32
Q

dodger

A

sells out to a global player or becomes a part of an alliance.

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33
Q

contender

A

upgrades capabilities to match with global niches.

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34
Q

defender

A

leverages local assess.

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35
Q

extender

A

expands to markets similar to home base.

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36
Q

take over

A

to acquire something.

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37
Q

voicesteeous / vociferous

A

very loud.

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38
Q

perceptual

A

ability to notice something using your sense.

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39
Q

congruent

A

things that agree with each other.

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40
Q

erroneous

A

wrong or false.

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41
Q

raison d’entre

A

a reason for existence.

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42
Q

merger

A

companies that join and make one large company.

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43
Q

tactic collusion

A

companies cooperate without an explicit agreement.

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44
Q

Bid

A

to offer money for something that is for sale and compete against other buyers.

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45
Q

disposal

A

getting rid of something. / the seals of shares, property,…

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46
Q

end consumers

A

a person who buy and uses a product or service.

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47
Q

hub

A

the main part of something that has the biggest amount of activities.

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48
Q

whiste blower

A

a person that tells someone in the company about some information that is illegal.

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49
Q

divert

A

to change direction, to have a different purpose.

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50
Q

maverick

A

behaving different than usual, in an independent way.

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51
Q

subcontractor

A

bringing in an outside company/individual to preform a specific parts of a contract or project.

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52
Q

freight

A

goods transported in bulk by train/ship/truck.

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53
Q

incur

A

to make something happened because of your action.

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54
Q

contraint

A

could be applied such as delivery time or location of the good. To set a limit for something.

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55
Q

trait

A

attribute.

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56
Q

clearing - importing

A

release of a shipment after approval of its shipping documents.

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57
Q

price-cutting

A

reducing a price.

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58
Q

Mete out

A

to force a rule, tax to be obeyed or received.

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59
Q

customs

A

Money paid to the government, when you take goods from one country to another.

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60
Q

generate

A

direct something.

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61
Q

reel

A

to be confused, to fall back.

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62
Q

lag

A

slow process.

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63
Q

turnaround

A

to make unsuccessful business successful.

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64
Q

acquisition

A

a company acquires something, such as buying a land.

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65
Q

far-flung

A

places that are very far away or spread over a very large area.

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66
Q

duopoly

A

Control of all the business of one industry by two companies.

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67
Q

Airborne

A

in the air, carried by an aircraft.

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68
Q

press release

A

A public statement by a company or an organization given to the press to be published if wanted.

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69
Q

statement

A

something written officially to express something.

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70
Q

bolerolate

A

a short, standardized paragraph at the end of a press release that provides journalists with a high-level background on your company.

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71
Q

business venture

A

Start-up entity developed with the intent of profiting financially.

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72
Q

constraint

A

element, factor, that works as a bottleneck.

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73
Q

divest

A

the act of selling of or disposing of assets, investment.

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74
Q

eea

A

European economic area.

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75
Q

freight-forwarder

A

company specialized in arranging storage and shipping of, on behalf of its shippers.

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76
Q

remedy

A

to eliminated undesirable effect of condition.

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77
Q

subsidiary

A

company controlled by the other company, with the ownership of more than 50%.

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78
Q

tacit collusion

A

circumstance where two company’s agree upon a certain strategy, without putting it in writing or spelling out the strategy.

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79
Q

upitch

A

pitching strategy used to deliver concise, persuasive and memorable pitch.

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80
Q

plummet

A

fall or drop straight down at high speed.

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81
Q

underestimate

A

estimate something to be smaller or less important than it really is.

82
Q

contingency plan

A

a plan designed to take account of a possible future event.

83
Q

reputation credibility

A

good reputation.

84
Q

downsize

A

to make something smaller.

85
Q

tarnish

A

loss of brightness/colours.

86
Q

adversely afect

A

when something affect you adversely it is unpleasant affect.

87
Q

public confidence

A

relies heavily on our ability to respond to emergencies effectively.

88
Q

loyalty

A

a strong feeling of support.

89
Q

indecision

A

the inability to make a decision quickly.

90
Q

speed of response

A

how fast you response to problems.

91
Q

rebound

A

bounce back.

91
Q

negative fallout

A

outage that is not good for the company.

91
Q

tackle

A

make a determined efforts to deal with a problem or difficult task.

92
Q

admission of liability

A

a statement made by a person or company saying that they are legally responsible for something.

93
Q

to jump on the bandwagon

A

following the crowd.

93
Q

apply

A

make use of.

94
Q

insight

A

understanding of situation only after it has happened.

95
Q

response

A

reaction, reply to something.

96
Q

recall

A

callback.

97
Q

taking to the airwaves

A

having good response to all the media.

98
Q

the information vacuum

A

lack of information.

99
Q

to get its point of view across

A

convey the message.

100
Q

editorialise

A

adjust you interpret the story.

101
Q

footage

A

video.

102
Q

reiterate

A

restate, to say something again.

103
Q

activate/implement

A

to put an emergency plan into full force.

104
Q

advisory/alert/warning

A

a notice informing that an event causing minor inconvenient may occur.

105
Q

mediakit / background / fact sheet

A

an in-depth document, written for the media, that provides detailed information of the product, service, event, organisation.

106
Q

briefing

A

an information session usually focusing on a specific topic, issue or time frame, connected to the event.

107
Q

mitigation

A

aimed at reducing the likelihood or impact of threats.

108
Q

respondents

A

emergency service.

109
Q

responsivness-responsive

A

company should act quickly to changes in the industry.

110
Q

vulnerebility-vulnerable

A

the organization is in bad shape, you can quickly damage it.

111
Q

adress-adressed

A

to direct a speech of written statement to someone.

112
Q

delegate-delegatory

A

whoever is chosen and authorized to represent certain interests.

113
Q

admission - admissible

A

allowed.

114
Q

facilitate

A

to make something less unpleasant/help with something.

115
Q

consultative

A

where you go get advise.

116
Q

supervisory

A

be in-charge off, take control over.

117
Q

preventive

A

be prepared just in case of something.

118
Q

hazardous

A

dangeres.

119
Q

prepared

A

know what to do or say in specific situation.

120
Q

trademark registration

A

process of officially registering a symbol/word/phrase or design that identifies the source of goods or services.

121
Q

went into effect

A

something has started to be enforced or applied.

122
Q

advertising top-down

A

marketing strategy, where messages are delivered from the company to the audience in one way communication flow.

123
Q

profit end loss sheets

A

this are financial documents that summerize the expenses during a specific period.

124
Q

the advent of religious symbols

A

introduction of religious icons/signs or representations into public spaces.

125
Q

brand became legally recognized

A

brand identities gain legal recognition.

126
Q

pussyhat

A

pink knitted hat, worn by participants in woman’s rights marches, as a symbol of support for gender equality .

127
Q

user-centender perspective

A

designing products, services based on the needs of the end-users.

128
Q

backflash

A

strong negative reaction to something.

129
Q

greenwashing

A

when company or organization falsely presents itself as environmental friendly.

130
Q

brand safety

A

this refers to measures taken by advertisers to ensure that their ads are not associated with harmful, offensive content

131
Q

net neutrality problem

A

this refers to concerns related to the principle of net neutrality.

132
Q

jurisdictions

A

geographical areas or territories where a particular legal system or set of laws is applied and enforced.

133
Q

to bring an action

A

to start legal proceeding or lawsuit .

134
Q

unauthorized use

A

act of using someone else’s property or rights without their permission.

135
Q

bringing proceedings for passing off

A

legal action taken against someone who misrepresents their good or service to others.

136
Q

goodwill

A

intangible value or reputation of a company.

137
Q

substantiate such a charge

A

providing proof for validating an accusation.

138
Q

get-up

A

overall look or design of something.

139
Q

artistic merit

A

this refers to the perceived quality, value of creative work.

140
Q

conferred by

A

granted by someone or something.

141
Q

applied to

A

used or put into effect in relation to something.

142
Q

subject to

A

depended on or governed by something else.

143
Q

conditions being met

A

criteria that need ti be fulfilled in order for something to be valid.

144
Q

assignment of the copyright

A

the transfer of ownership of the exclusive rights to reproduce.

145
Q

legislation governing

A

regulation that are responsible for regulating a particular activity.

146
Q

scope

A

extend or range of something, such as activities covered by law, rule, project.

147
Q

extended

A

made longer or expanded in duration/size.

148
Q

initial

A

first or earliest in a series of process.

149
Q

in line

A

consistent or in agreement with something else.

150
Q

irritate consumers

A

causing annoyance, frustration among consumers.

151
Q

denigrate

A

speak negatively about something or someone.

152
Q

unfair and unobjective

A

behaviour that is biased lacking in impartiality.

153
Q

all testimonial

A

statement given by consumer, expressing his satisfaction.

154
Q

provisions of the rules of procedure

A

specific regulation of a particular procedure or process.

155
Q

aesthetic

A

principles or qualities that determined what is consider beautiful, artistic.

156
Q

nudity and sexual

A

content that involves nudity.

157
Q

grant

A

to officially give or confer something, such as right, privilege.

158
Q

all this holds under the condition

A

everything mentioned is valid or true.

159
Q

should not bear

A

should not carry or display. (exp. false claims)

160
Q

any direct abuse in advertising

A

any explicit or obvious mistreatment, harm in advertising.

161
Q

the code of advertising practice

A

set of guidelines or standards established by the industry to govern the content, ethics of advertising.

162
Q

irrespective of

A

regardless of or without consideration.

163
Q

should be accompanied by full names

A

something should include a full name of individuals. (Exp. statement)

164
Q

in its appearance

A

out-word presentation or visual aspect of something, the way it appears.

165
Q

runs counter to the principles of healthy competition

A

actions or behaviour that align with the broad guidelines of fair, ethical competition.

166
Q

permission

A

formal consent given by someone to allow a specific action.

167
Q

reference to editorial notices, opinion columns

A

mentioning or alluding to sections in newspapers, magazines.

168
Q

historical monuments, presentation or events

A

significant occasion from the past, and current exhibitions.

169
Q

through distasteful approaches

A

using methods or strategies that are offensive.

170
Q

innuendo should not offend good taste

A

indirect suggestions should not be offensive.

171
Q

the type of medium through which they are broadcast

A

form of platform used to transmits the advertisement (TV, radio).

172
Q

was adopted by the Slovenian advertising association

A

particular policy, regulation was accepted by Slovenian advertising association.

173
Q

on the work of the advertising arbitration court

A

action or decision related to the court, specifically establish to address an issues within the advertising industry.

174
Q

assaults on or discreditation of the other advertisement

A

attempts to undermine the reputation of competing advertisers.

175
Q

that the context of the advertisement is not aggravating

A

ensuring that the background of an advertisement do not worsen any negative aspects associated with it.

176
Q

pre-clearance examination

A

reviewing or evaluating something (documents, plans) before they are officially approved

177
Q

restriction codes

A

codes used to denote conditions associated with something.

178
Q

SR code

A

service request code / systematic review code.

179
Q

own- initiative investigation (SRO)

A

investigation that is initiated by investigating body itself.

180
Q

appeal

A

formal request to a higher authority, to review a decision made by a lower authority.

181
Q

out of remit

A

beyond of authority of a particular individual, organization or process.

182
Q

bill

A

proposed price presented to customer.

183
Q

provision

A

specific clause within a law, agreement.

184
Q

regulation

A

rules established by governmental authorities.

185
Q

directive

A

legislative act that set out specific objectives or results to be archived by EU member states.

186
Q

code

A

systematic collection, set of regulation governing a particular subject matter.

187
Q

article

A

distinct section within a legal document.

188
Q

act

A

formal written statute enacted by a legislative body, such as parliament.

189
Q

rules of procedure

A

formal guidelines or regulation that govern the conduct of proceedings within a legislative body.

190
Q

legislation

A

process of making laws through a formal legislative process.

191
Q

legislative

A

process and activities involved in creating legislation.

192
Q

legal act

A

formal document that has legal significance and create rights, obligations for individuals.

193
Q

judicial

A

process of interpreting laws through the legal system.

194
Q

judiciary

A

system of courts responsible for interpreting and applying laws, resolving disputes.

195
Q

adjudication

A

formal process of resolving disputes or legal issues through a judicial decision making process.

196
Q

ruling

A

formal decision issued by a court in response to a legal dispute or case.

197
Q

Slovenian code of advertising practice

A

set of guidelines, standards and principles that govern advertising practice in Slovenia.

angleščina (1 decks)

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