ANGLAIS CHAP 2 3 Flashcards by Matthias Lavenant

Q

to aim at, to target

A

cibler

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Q

to attract

A

attirer

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Q

séduire, attire par la ruse

A

to lure

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Q

brand name

A

marque déposé

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Q

unbranded

A

sans marque

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Q

catchphrase

A

accroche

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Q

dissuader

A

to deter from

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Q

feature

A

caractéristique

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Q

iconic

A

emblématique

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Q

to launch

A

lancer un produit

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Q

market research

A

étude de marché

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Q

accrocheur

A

teasing

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Q

to appeal to

A

faire appel à, séduire

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Q

brand awareness

A

notoriété de la marque

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Q

se démarquer de

A

to stand out (from)

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Q

brand loyalty

A

fidélité a la marque

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Q

produit de la marque

A

branded goods

Q

promotion par une star

A

endorsement

Q

visible

A

conspicuous

Q

tete de gondole

A

eye display

Q

field study

A

etude de terrain

Q

luxury brand

A

marque de luxe

Q

market share

A

part de marché

Q

supply and demand

A

offre et demande

Q

marque imité

A

copycat brands

Q

double edge

A

double tranchant

Q

as opposed to

A

contrairement

Q

bien que

A

altough

Q

malgré tout, pourtant

A

even so, still

Q

alors que, tandis que

A

while, whereas

Q

contrairement à

A

unlike, contrary to

Q

meme si

A

even though

Q

to get by

A

se débrouiller

Q

s’échapper

A

to get away

Q

to get along

A

s’entendre

Q

dresser une liste

A

draw up

Q

manquer de

A

run out

Q

accepter

A

take up

Q

relire

A

look over

Q

embaucher

A

take on

Q

rappeler

A

call back

Q

refuser

A

turn down