ANGLAIS CHAP 2 3 Flashcards

1
Q

to aim at, to target

A

cibler

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2
Q

to attract

A

attirer

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3
Q

séduire, attire par la ruse

A

to lure

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4
Q

brand name

A

marque déposé

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5
Q

unbranded

A

sans marque

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6
Q

catchphrase

A

accroche

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7
Q

dissuader

A

to deter from

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8
Q

feature

A

caractéristique

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9
Q

iconic

A

emblématique

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10
Q

to launch

A

lancer un produit

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11
Q

market research

A

étude de marché

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12
Q

accrocheur

A

teasing

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13
Q

to appeal to

A

faire appel à, séduire

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14
Q

brand awareness

A

notoriété de la marque

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15
Q

se démarquer de

A

to stand out (from)

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16
Q

brand loyalty

A

fidélité a la marque

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17
Q

produit de la marque

A

branded goods

18
Q

promotion par une star

A

endorsement

19
Q

visible

A

conspicuous

20
Q

tete de gondole

A

eye display

21
Q

field study

A

etude de terrain

22
Q

luxury brand

A

marque de luxe

23
Q

market share

A

part de marché

24
Q

supply and demand

A

offre et demande

25
Q

marque imité

A

copycat brands

26
Q

double edge

A

double tranchant

27
Q

as opposed to

A

contrairement

28
Q

bien que

A

altough

29
Q

malgré tout, pourtant

A

even so, still

30
Q

alors que, tandis que

A

while, whereas

31
Q

contrairement à

A

unlike, contrary to

32
Q

meme si

A

even though

33
Q

to get by

A

se débrouiller

34
Q

s’échapper

A

to get away

35
Q

to get along

A

s’entendre

36
Q

dresser une liste

A

draw up

37
Q

manquer de

A

run out

38
Q

accepter

A

take up

39
Q

relire

A

look over

40
Q

embaucher

A

take on

41
Q

rappeler

A

call back

42
Q

refuser

A

turn down