ANG Flashcards
Public Opinion
attitudes people have about political issues, leaders, institutions, and events (opinion is shared by values and beliefs)
- political culture
- political ideology
Public culture
a widely shared set of values and beliefs about politics and government within a society
Public Ideology
cohesive set of beliefs about politics, public policy, and the role of government
Conservatism Political ideology
free market, limited government, individual self-reliance in economic affairs, combined with a belief in the value of tradition, law, and morality in social affairs
Liberalism Political Ideology
strong government to provide economic security and protection for civil rights, combined with a freedom from government intervention in social conduct
Political Socialization
process by which individuals acquire political attitudes, beliefs, and values
(begins early in life and continues through adulthood)
Agents of political socialization
individuals/institutions involved in socializing
example: family, friends, media, school, religious institutions, government
Polling
surveying / recording peoples’ opinions
Polling typically done to assess the views of large populations
Polls use samples to subset of population
Example: Do you approve or disapprove of the way Joe Biden is handling his job as president?
Random Sampling
a method used to select a sample in which every person in the population has an equal chance of being selected for the sample
What does Random sampling eliminate?
selection bias, error that arises when the sample is not representative of the larger population
Sampling error
level of confidence in the findings of the public opinion poll
Direction
proportion of population holding views on an issue
Intensity
strength of opinion about an issue
Salience
the importance of the issue in a person’s everyday life
Stability
the extent to which opinion changes over time
Use of Public Opinion Polls
Political candidates, people in government, and media
Mass Media
means of communication that reaches the public
Examples: print media, broadcast media, digital media (Internet or new media like social media and citizen journalism
The criteria used to select stories
news that is breaking
news involving violence, conflict and scandal
news involving familiar individuals
Election Reporting
horse-race coverage – elections as a contest or battle
standing in polls, amount of money raised or spent, turnout at events, accusations by candidates against each other
Media Role
to inform the public, serve as watchdog (oversight)
Investigative Journalism
in-depth reporting to reveal wrongdoing
Government’s use of the media
to inform the public
Press conference (Government Media Strategies)
a meeting between government officials and the media
Media event (Government Media Strategies)
a event purposely staged for the media, designed to look spontaneous and to draw media coverage
New leaks
anonymous release of information to the media
Trail Balloon
coordinated, strategic release
Newsmaking (Influence on Public Opinion
deciding what constitutes news
Selection bias (Influence on Public Opinion)
focusing on certain aspects of an issue and ignoring others
Framing (Influence on Public Opinion)
words, images, and tone in reporting
Agenda-setting (Influence on Public Opinion)
creating public demand for government action (drawing public attention to issue or problems)
Priming (Influence on Public Opinion)
influencing how the public will evaluate a leader or issue
Political party
a group of people who seek to control government by gaining political office, seeking to shape the policy process and achieve shared goals