ANALYTICS INTERFACE - navigation, understanding, dashboards and reports

Question 1

Discuss Realtime>Overview report

Answer 1

Shows you how many people are on your site, where they’re located, and what content they’re looking at.

There are 2 primary use cases for real-time data:
1. any social media marketing impact
For example, See conversions from today’s promotion.
It’s often useful to see real-time conversions for a specific group of users. For example, if you are running a one-day promotion, you may wish to monitor whether users who click through from the promotion are converting.

Go to Real-Time > Traffic Sources in the left navigation.

In the Source column of the table, click the promotion site (this limits your view so that you’re only looking at users who clicked through from the promotion).

Go to Real-Time > Conversions to see which conversions your active users hit, along with total conversions.

2. measure content performance in real-time to see what content people are interested in right now