analysis of accounting statements Flashcards
ratio
Profitability
profitability ratio is to assess a business’s ability to generate earning as compared to its expenses
and other relevant costs incurred during a specific period of time
profitability ratios (6) MMSSRR
- margin / gp margin to sales
- markup / gp markup to sales
- sales margin / net profit margin to sales
- selling and distribution /net profit to expense
- return on capital employed
- rate of inventory turnover
markup % formula
gross profit / cost of sales *100
margin % formula
gross profit / revenue *100
sales margin % formula
poty / revenue *100
selling and distribution % formula
poty / expense *100
return on capital employed formula
poty / capital employed *100
rate of inventory turnover % formula
cos / average inventory *100
capital employed formulas (2)
- usually use, Total Assets - Current Liabilities
- long-term investment, Fixed Assets + Working Capital
Ways to increase/improve profitability of a business (4)
By increasing sales.
By reducing cost of goods sold.
By reducing expense.
Advertising campaign boost up sales
Liquidity
Liquidity is the ability to meet short term (1) debts as they fall due (1)
Current assets less current liabilities (1) AO1
Ways to improve liquidity (4)
By investing more into other business which shows the proper utilization of liquid cash.
by selling existing fixed assets which are under-utilized.
by injecting more capital from personal funds.
improving rate of stock turnover. Rate of stock turnover can = by increasing sales and reducing the purchase of stock at the same time within a given time
high liquidity when?
(working capital ratio 5:1
Disadvantage of high liquidity (2)
High closing stock which indicates unpopular goods for the business in market, also increase the warehouse
expenses.
High debtors which increase the chance of risk of bad debt.
Benefits of ratio analysis (5)
- They provide a basis for comparing performance year on year.
- It enables comparison to be made with competitors.
- Ratios is needed to forecast future performance.
- They will focus on management attention on key areas such as profitability and liquidity.
- It is useful for external users of financial information
limitations of ratio analysis (4)
- do not consider non-financial factors such as social and ethical issues.
- High skills are required for the analysis and evaluation of ratios correctly.
- Ratios use historic data which may not reflect the future performance.
- Different businesses may use different accounting policies when calculating ratios
margin %
gross profit margin to sales, gross profit every $100
markup %
gross profit markup to sales, gross profit to the cost of the sales