Analysing Market Data

Question 1

What are some methods of analysis

Answer 1

• market size (volume and value measures)
• market shares (% of the market owned by each competitor
• market growth (% growth)

Question 2

What is market size?

Answer 2

-measure of total sales in a market
-totals sales can be measured in terms of:
•volume i.e. Quantity of products sold
•value i.e. Revenue of products sold

Question 3

What is sales growth and market growth?

Answer 3

• sales growth considers what percentage sales have increased by since previous period
• market growth looks at percentage change in size of growth of market since last time
• change since previous period/value or volume in previous record x 100