AMUSING OURSELVES TO DEATH -by Postman Flashcards
MUMFORD the clock
- time _______, _______, _______
- clocks were created to help us save time but now they control
Keepers
Savers
Servers
_______ -the clock
- time keepers, savers, servers
- clocks were created to help us save time but now they control
Mumford
MUMFORD- the _____
Clock
- time keepers, savers, servers
- clocks were created to help us save time but now they control
Time _____ _______ _____
-why were clocks created and what has happened
Savers, Keepers, Servers
-clocks were created to help us save time but now they control us
The _____
- good tool
- shapes us
- became typographic culture
- now an electronic culture
Alphabet
The ALPHABET -great tool -shapes us -became \_\_\_\_\_\_\_ Now an \_\_\_\_\_\_\_\_
Typographic culture
Electronic culture
The ALPHABET -great tool -\_\_\_\_\_\_ us -BECAME TYPOGRAPHIC CULTURE NOW-ELECTRONIC CULTURE :\_\_\_\_\_
Shapes
Bad
______
- fix eyes
- also think we can fix ourselves
- not bad effects us
Eyeglasses
________:INTELLIGENCE QUOTIENT
IQ
number#
IQ #’s :________(love for math precision (statistics) )
-Marshall McLuhan’s aphorism -the medium is the message. Use a number to base how smart you are.
Intelligence quotient
IQ-intelligence quotient
-can’t measure intelligence in a number but we ______
Want to
We shape _____ but they also shape sun
Tools
________- look back on old proverbs
- that’s the way they see truth.
- truth is truth
- ________:best way to define truth
Ibo culture
Speech
We value the _______.
Written word
How do we view truth?
Media influence
Describe intelligence in ORAL CULTURE
Speak
Memorize
Recite
Describe intelligence in written culture
Read
Wrote
TV pollutes our ___________
-the decline of our culture
Epistemology
____ pollutes our EPISTEMOLOGY
-the ____ of our culture
Tv
Decline
Our culture is a ________.
- an oral example is not good enough.
- we need to “see it”
Written culture
______________
- GYMNASIUM-if it’s easy your wasting your time.
- it’s nit just what you learn that’s important but how.
Typographic
TYPOGRAPHIC AMERICA
- _________-if it’s easy your ____________
- it’s not just what you learn that’s important but how.
Gymnasium
Wasting your time
TYPOGRAPHIC AMERICA
- GYMNASIUM if it’s easy your WASTING YOUR TIME
- it’s not just ________ that’s important but,_____.
What you learn
How
News without music is actually _____.
Important
You watch a show hoping for serious and get a joke you are ______ to think it’s serious
Deceived
New England was very literate (colonial -> later)
- the ____ were very LITERATELY BASED
- they VALUED SCHOOL
- they found it IMPORTANT TO READ _______
- became IMPRESSIVE WRITERS
Puritans
God’s Word
______ wrote “Common Sense”
Sold 8MILLION copies in 2 months a book would need to get 24 million today to compare to COMMON SENSE
Paine
PAINE wrote “_________”
Sold ______copies in ___months a book would need to get 24 million today to compare
Common Sense
8 million
2 months
______ was treated as a HERO
-NEWSPAPER -important things
Dickens
DICKENS was treated as a ______
_________important things
Hero
Newspaper
________-8th grade level (5 years ago)
USA Today
USA TODAY -__grade level (__years ago)
8th grade
5
______used to actually talk about product
-not just HOW YOU FEEL
Advertisements
ADVERTISEMENTS used to actually talk about ______
-not just __________.
Product
How you feel
Americas ____________ were very intellectual and impressive
Founding fathers
- America founding fathers
- very intellectual, impressive
- “We might even say that America was founded by _________.”
- began as PRINT BASED: INTELLECTUAL CULTURE
- now we have gone other direction
Intellectuals
The influence of the ________ in every arena of public discourse was INSISTENT and POWERFUL because of its ________.
Printed word
Monopoly
TV’s at best when broadcasting ______.
Political commercials are a joke
Junk
___________-August 21, 1958
-7 hours oratory
“These were people”-mainly FARMERS
-saw as essential to POLITICAL EDUCATION
Lincoln Douglass Debate
LINCOLN DOUGLAS DEBATE- ___________
- __hours oratory
“These were people”-mainly FARMERS
-saw as essential to POLITICAL EDUCATION
August 21, 1958
7
___________-August 21, 1958
-7 hours oratory
“These were people”-mainly ______
-saw as essential to __________
Farmers
Political education
LINCOLN DOUGLAS DEBATE-August 21, 1958
-7 hours oratory
“These were people”-mainly FARMERS
-saw as essential to POLITICAL EDUCATION
-we are different from people in 1958. You would learn a lot back then today we learn nothing. It cannot be ______ because no one would watch a 7 hour debate.
Televised
LINCOLN DOUGLAS DEBATE-August 21, 1958
-7 hours oratory
“These were people”-mainly FARMERS
-saw as essential to POLITICAL EDUCATION
-we are different from people in 1958. You would learn a lot back then today we learn nothing. Why can’t it be televised?
No one wants to watch a 7 hour debate
Attention span
7 hours
Grandkids of the ______:that’s why they have their 7 hour ATTENTION SPAN.
- rich _______ time.
- complex arguments were pleasurable to them
Enlightenment
Literacy
Grandkids of the ENLIGHTENMENT: that’s why they have their 7 hour ATTENTION SPAN.
- rich LITERARY time.
- _________were pleasurable to them
Complex arguments
_______: printed word
-has a context
Typographic
Typographic-printed word
-has a _______.
Content
You can’t argue against a _____ because it doesn’t have a content (or make a claim)
Picture
________ coexists with PRINT CULTURE
Age of Reason
AGE OF REASON coexists with _____
Print culture
TV/Internet totally ________(rid of word).
Monopolized
________-totally monopolized (rid of word)
Tv/Internet
_______-most intelligent man in the print culture
- rational
- practical
Edwards
EDWARDS- most intelligent man in the _______.
- rational
- practical
Print culture
Legal system in _________ very EDUCATED and IMPRESSIVE
__________ in PRINT very EDUCATED and IMPRESSIVE
Legal system
________ leading PLOW- BOOKin hand
-sees reading as IMPORTANT, RATIONAL
Farm boy
FARM BOY leading ______ with ___ in hand.
-sees reading as IMPORTANT, RATIONAL
Plow
Book
Super Bowl commercials don’t say anything about the _____
Ex- COKE:patriotic, pleasant picture-makes people think they should buy coke. -Coke is part of America
TURBOTAX:lonely
Product
The 21st century wants to ____ than think
Feel
Old commercials were ___ and ____
Serious
Rational
How is TYPOGRAPHIC CULTURE characterized?
-this is NOlonger
- has content
- serious
- rational
________
- characterized by
- has content (T/F)
- serious
- rational
Typographic culture
___________: Louis Daguerre (Gagarow)
“Writing with light”
Story in a picture
Photograph
A PHOTOGRAPH is “____________”
-story in a picture
Writing with light
Age of ______
- rear-view mirror thinking
- AUTOMOBILE-a fast horse-CHANGED COURTSHIP
Show business
Age of Show Business
__________ thinking
_________-a fast horse -CHANGED COURTSHIP
Rear view mirror thinking
Automobile
Tv is NOT an extension of ____
Print culture
Tv is not an extension of PRINT CULTURE
- it attacks it due to being an _______.
- everything revolves around TV
- not TV just being for a show once in a while
Image culture
______ said everything IMPORTANT takes TIME & ENERGY
Trueman
Trueman said that everything IMPORTANT takes ________ and ________.
-example :RELATIONSHIP WITH GOD
Time
Energy
TV CANNOT have ______________-no one would watch
Serious convos
A teller’s credibility rests on their _______,____,___,___.
Sincerity
Authencity
Vulnerability
ATTRACTIVENESS
A TELLER’S CREDIBILITY & SINCERITY rests on sincerity, authenticity, vulnerability, and ______. It helps you ____ and ___ them.
Attractiveness
Like
Believe
___________- the box that holds them looks like TV
- 22 minutes and we’ll give you the world
USA today
USA Today- the box that holds them looks like TV.
“__________________________”
” 22 minutes and we’ll give you the world”
Describe TELEGRAPHY context with 3 things
Serious
Rational
Has content
_______________-context 3 things
-serious
-rational
Has context
Typography
Describe telegraphic -( TV CULTURE)
- IRRELEVANT : news /stuff DOESNT REALLY EFFECT OUR LIVES at all news is used to INVOLVE PEOPLE
- IMPOTENT- NO POWER, TOO MUCH INFO, NO CONTEXT
- INCOHERENT-images DONT DEMAND THOUGHT -used to be if you know facts ***now it’s like trivia, crosswords -Jepordy-useless trivia-doesn’t make you intelligent-we make games for useless trivia
List telegraphic in 3 words
Irrelevant
Impotent
Incoherent
Religion is presented as ___
Entertainment
Religion is presented as ENTERTAINMENT.
What’s serious is ________
Human depravity
TV makes everyone ___
Comfortable
Tune in tune out takes away from the _____ of church
Communal effect
EXCITED VISUALLY in church more about _____
Image
____________’s main goal is to attract audience and give them what they WANT TO HEAR nit want they __________.
Religious TV
Need to hear
Religious TV changes the surface of you doesn’t affect you ___
Deeply
Watching pastors talk is COMFORTABLE ______ vs ______ -supposed to be about the gospel but turns out to be a part of entertainment.
Image
Message
True Christianity is ________&________
Demanding
Consuming
____________:”politics is just like show business”
Ronald Reagan
RONALD REAGEN said “Politics is just like show business” -not like sports you can’t easily see if good or bad. Cause you know rules of sports
D
Show business : “_____________”
Please the crowed
Today we vote by ______ not by “whose the best man”
Party
Horn’s telephone commercials “_______”
Reach out and touch someone
____’s commercials “reach out and touch someone”
Horn
_____ should be challenging. Beneficial is difficult
Education
_______ undermines traditional schooling
- a show that pretends to do what school does is a problem
- it’s okay if it’s an Allie
Sesame Street
__________ said content is the least important think of learning
What’s MOST IMPORTANT is HOW YOU LEARNED
Dewey
DEWEY says content is the least important thing about what you learned most important is ______________
How you learned
Explain the revolutions
GOOD: Athens & Europe
BAD: America
In Chapter 10 Postman lists the 3 commandments of television’s philosophy of education. What are they? They are all listed as negative commands. 3 THINGS TO AVOID in TELEVISED EDUCATION
Thou shalt avoid
PREREQUISITE
PERPLEXITY
EXPOSITION
“_______”- about whalers, whale hunts etc.
- trying to TEACH KIDS THROUGH ENTERTAINMENT
- TV is about excitement
Voyage of Mimi
COURTSHIP was changed to DATING because of technology : ____.
- technology will change us.
- this is good and bad
Automobile
The problem isn’t what we use technology for but _________.
How we use it
