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Estes Final > AMUSING OURSELVES TO DEATH -by Postman > Flashcards

AMUSING OURSELVES TO DEATH -by Postman Flashcards

1
Q

MUMFORD the clock

  • time _______, _______, _______
  • clocks were created to help us save time but now they control
A

Keepers
Savers
Servers

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2
Q

_______ -the clock

  • time keepers, savers, servers
  • clocks were created to help us save time but now they control
A

Mumford

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3
Q

MUMFORD- the _____

A

Clock

  • time keepers, savers, servers
  • clocks were created to help us save time but now they control
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4
Q

Time _____ _______ _____

-why were clocks created and what has happened

A

Savers, Keepers, Servers

-clocks were created to help us save time but now they control us

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5
Q

The _____

  • good tool
  • shapes us
  • became typographic culture
  • now an electronic culture
A

Alphabet

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6
Q 
The ALPHABET
-great tool
-shapes us 
-became \_\_\_\_\_\_\_
Now an \_\_\_\_\_\_\_\_
A

Typographic culture

Electronic culture

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7
Q 
The ALPHABET
-great tool
-\_\_\_\_\_\_ us 
-BECAME TYPOGRAPHIC CULTURE 
NOW-ELECTRONIC CULTURE :\_\_\_\_\_
A

Shapes

Bad

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8
Q

______

  • fix eyes
  • also think we can fix ourselves
  • not bad effects us
A

Eyeglasses

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9
Q

________:INTELLIGENCE QUOTIENT

A

IQ

number#

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10
Q

IQ #’s :________(love for math precision (statistics) )

-Marshall McLuhan’s aphorism -the medium is the message. Use a number to base how smart you are.

A

Intelligence quotient

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11
Q

IQ-intelligence quotient

-can’t measure intelligence in a number but we ______

A

Want to

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12
Q

We shape _____ but they also shape sun

A

Tools

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13
Q

________- look back on old proverbs

  • that’s the way they see truth.
  • truth is truth
  • ________:best way to define truth
A

Ibo culture

Speech

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14
Q

We value the _______.

A

Written word

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15
Q

How do we view truth?

A

Media influence

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16
Q

Describe intelligence in ORAL CULTURE

A

Speak
Memorize
Recite

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17
Q

Describe intelligence in written culture

A

Read

Wrote

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18
Q

TV pollutes our ___________

-the decline of our culture

A

Epistemology

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19
Q

____ pollutes our EPISTEMOLOGY

-the ____ of our culture

A

Tv

Decline

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20
Q

Our culture is a ________.

  • an oral example is not good enough.
  • we need to “see it”
A

Written culture

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21
Q

______________

  • GYMNASIUM-if it’s easy your wasting your time.
  • it’s nit just what you learn that’s important but how.
A

Typographic

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22
Q

TYPOGRAPHIC AMERICA

  • _________-if it’s easy your ____________
  • it’s not just what you learn that’s important but how.
A

Gymnasium

Wasting your time

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23
Q

TYPOGRAPHIC AMERICA

  • GYMNASIUM if it’s easy your WASTING YOUR TIME
  • it’s not just ________ that’s important but,_____.
A

What you learn

How

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24
Q

News without music is actually _____.

A

Important

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25
Q

You watch a show hoping for serious and get a joke you are ______ to think it’s serious

A

Deceived

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26
Q

New England was very literate (colonial -> later)

  • the ____ were very LITERATELY BASED
  • they VALUED SCHOOL
  • they found it IMPORTANT TO READ _______
  • became IMPRESSIVE WRITERS
A

Puritans

God’s Word

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27
Q

______ wrote “Common Sense”

Sold 8MILLION copies in 2 months a book would need to get 24 million today to compare to COMMON SENSE

A

Paine

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28
Q

PAINE wrote “_________”

Sold ______copies in ___months a book would need to get 24 million today to compare

A

Common Sense
8 million
2 months

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29
Q

______ was treated as a HERO

-NEWSPAPER -important things

A

Dickens

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30
Q

DICKENS was treated as a ______

_________important things

A

Hero

Newspaper

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31
Q

________-8th grade level (5 years ago)

A

USA Today

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32
Q

USA TODAY -__grade level (__years ago)

A

8th grade

5

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33
Q

______used to actually talk about product

-not just HOW YOU FEEL

A

Advertisements

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34
Q

ADVERTISEMENTS used to actually talk about ______

-not just __________.

A

Product

How you feel

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35
Q

Americas ____________ were very intellectual and impressive

A

Founding fathers

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36
Q
  • America founding fathers
  • very intellectual, impressive
  • “We might even say that America was founded by _________.”
  • began as PRINT BASED: INTELLECTUAL CULTURE
    • now we have gone other direction
A

Intellectuals

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37
Q

The influence of the ________ in every arena of public discourse was INSISTENT and POWERFUL because of its ________.

A

Printed word

Monopoly

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38
Q

TV’s at best when broadcasting ______.

Political commercials are a joke

A

Junk

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39
Q

___________-August 21, 1958
-7 hours oratory
“These were people”-mainly FARMERS
-saw as essential to POLITICAL EDUCATION

A

Lincoln Douglass Debate

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40
Q

LINCOLN DOUGLAS DEBATE- ___________
- __hours oratory
“These were people”-mainly FARMERS
-saw as essential to POLITICAL EDUCATION

A

August 21, 1958

7

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41
Q

___________-August 21, 1958
-7 hours oratory
“These were people”-mainly ______
-saw as essential to __________

A

Farmers

Political education

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42
Q

LINCOLN DOUGLAS DEBATE-August 21, 1958
-7 hours oratory
“These were people”-mainly FARMERS
-saw as essential to POLITICAL EDUCATION
-we are different from people in 1958. You would learn a lot back then today we learn nothing. It cannot be ______ because no one would watch a 7 hour debate.

A

Televised

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43
Q

LINCOLN DOUGLAS DEBATE-August 21, 1958
-7 hours oratory
“These were people”-mainly FARMERS
-saw as essential to POLITICAL EDUCATION
-we are different from people in 1958. You would learn a lot back then today we learn nothing. Why can’t it be televised?

A

No one wants to watch a 7 hour debate

44
Q
A

Attention span

7 hours

45
Q

Grandkids of the ______:that’s why they have their 7 hour ATTENTION SPAN.

  • rich _______ time.
  • complex arguments were pleasurable to them
A

Enlightenment

Literacy

46
Q

Grandkids of the ENLIGHTENMENT: that’s why they have their 7 hour ATTENTION SPAN.

  • rich LITERARY time.
  • _________were pleasurable to them
A

Complex arguments

47
Q

_______: printed word

-has a context

A

Typographic

48
Q

Typographic-printed word

-has a _______.

A

Content

49
Q

You can’t argue against a _____ because it doesn’t have a content (or make a claim)

A

Picture

50
Q

________ coexists with PRINT CULTURE

A

Age of Reason

51
Q

AGE OF REASON coexists with _____

A

Print culture

52
Q

TV/Internet totally ________(rid of word).

A

Monopolized

53
Q

________-totally monopolized (rid of word)

A

Tv/Internet

54
Q

_______-most intelligent man in the print culture

  • rational
  • practical
A

Edwards

55
Q

EDWARDS- most intelligent man in the _______.

  • rational
  • practical
A

Print culture

56
Q

Legal system in _________ very EDUCATED and IMPRESSIVE

A

Print

57
Q

__________ in PRINT very EDUCATED and IMPRESSIVE

A

Legal system

58
Q

________ leading PLOW- BOOKin hand

-sees reading as IMPORTANT, RATIONAL

A

Farm boy

59
Q

FARM BOY leading ______ with ___ in hand.

-sees reading as IMPORTANT, RATIONAL

A

Plow

Book

60
Q

Super Bowl commercials don’t say anything about the _____
Ex- COKE:patriotic, pleasant picture-makes people think they should buy coke. -Coke is part of America
TURBOTAX:lonely

A

Product

61
Q

The 21st century wants to ____ than think

A

Feel

62
Q

Old commercials were ___ and ____

A

Serious

Rational

63
Q

How is TYPOGRAPHIC CULTURE characterized?

-this is NOlonger

A
  • has content
  • serious
  • rational
64
Q

________

  • characterized by
  • has content (T/F)
  • serious
  • rational
A

Typographic culture

65
Q

___________: Louis Daguerre (Gagarow)
“Writing with light”
Story in a picture

A

Photograph

66
Q

A PHOTOGRAPH is “____________”

-story in a picture

A

Writing with light

67
Q

Age of ______

  • rear-view mirror thinking
  • AUTOMOBILE-a fast horse-CHANGED COURTSHIP
A

Show business

68
Q

Age of Show Business
__________ thinking
_________-a fast horse -CHANGED COURTSHIP

A

Rear view mirror thinking

Automobile

69
Q

Tv is NOT an extension of ____

A

Print culture

70
Q

Tv is not an extension of PRINT CULTURE

  • it attacks it due to being an _______.
  • everything revolves around TV
  • not TV just being for a show once in a while
A

Image culture

71
Q

______ said everything IMPORTANT takes TIME & ENERGY

A

Trueman

72
Q

Trueman said that everything IMPORTANT takes ________ and ________.
-example :RELATIONSHIP WITH GOD

A

Time

Energy

73
Q

TV CANNOT have ______________-no one would watch

A

Serious convos

74
Q

A teller’s credibility rests on their _______,____,___,___.

A

Sincerity
Authencity
Vulnerability
ATTRACTIVENESS

75
Q

A TELLER’S CREDIBILITY & SINCERITY rests on sincerity, authenticity, vulnerability, and ______. It helps you ____ and ___ them.

A

Attractiveness
Like
Believe

76
Q

___________- the box that holds them looks like TV

- 22 minutes and we’ll give you the world

A

USA today

77
Q

USA Today- the box that holds them looks like TV.

“__________________________”

A

” 22 minutes and we’ll give you the world”

78
Q

Describe TELEGRAPHY context with 3 things

A

Serious
Rational
Has content

79
Q

_______________-context 3 things
-serious
-rational
Has context

A

Typography

80
Q

Describe telegraphic -( TV CULTURE)

A
  • IRRELEVANT : news /stuff DOESNT REALLY EFFECT OUR LIVES at all news is used to INVOLVE PEOPLE
  • IMPOTENT- NO POWER, TOO MUCH INFO, NO CONTEXT
  • INCOHERENT-images DONT DEMAND THOUGHT -used to be if you know facts ***now it’s like trivia, crosswords -Jepordy-useless trivia-doesn’t make you intelligent-we make games for useless trivia
81
Q

List telegraphic in 3 words

A

Irrelevant
Impotent
Incoherent

82
Q

Religion is presented as ___

A

Entertainment

83
Q

Religion is presented as ENTERTAINMENT.

What’s serious is ________

A

Human depravity

84
Q

TV makes everyone ___

A

Comfortable

85
Q

Tune in tune out takes away from the _____ of church

A

Communal effect

86
Q

EXCITED VISUALLY in church more about _____

A

Image

87
Q

____________’s main goal is to attract audience and give them what they WANT TO HEAR nit want they __________.

A

Religious TV

Need to hear

88
Q

Religious TV changes the surface of you doesn’t affect you ___

A

Deeply

89
Q

Watching pastors talk is COMFORTABLE ______ vs ______ -supposed to be about the gospel but turns out to be a part of entertainment.

A

Image

Message

90
Q

True Christianity is ________&________

A

Demanding

Consuming

91
Q

____________:”politics is just like show business”

A

Ronald Reagan

92
Q

RONALD REAGEN said “Politics is just like show business” -not like sports you can’t easily see if good or bad. Cause you know rules of sports

A

D

93
Q

Show business : “_____________”

A

Please the crowed

94
Q

Today we vote by ______ not by “whose the best man”

A

Party

95
Q

Horn’s telephone commercials “_______”

A

Reach out and touch someone

96
Q

____’s commercials “reach out and touch someone”

A

Horn

97
Q

_____ should be challenging. Beneficial is difficult

A

Education

98
Q

_______ undermines traditional schooling

  • a show that pretends to do what school does is a problem
  • it’s okay if it’s an Allie
A

Sesame Street

99
Q

__________ said content is the least important think of learning
What’s MOST IMPORTANT is HOW YOU LEARNED

A

Dewey

100
Q

DEWEY says content is the least important thing about what you learned most important is ______________

A

How you learned

101
Q

Explain the revolutions

A

GOOD: Athens & Europe
BAD: America

102
Q

In Chapter 10 Postman lists the 3 commandments of television’s philosophy of education. What are they? They are all listed as negative commands. 3 THINGS TO AVOID in TELEVISED EDUCATION

A

Thou shalt avoid
PREREQUISITE
PERPLEXITY
EXPOSITION

103
Q

“_______”- about whalers, whale hunts etc.

  • trying to TEACH KIDS THROUGH ENTERTAINMENT
  • TV is about excitement
A

Voyage of Mimi

104
Q

COURTSHIP was changed to DATING because of technology : ____.

  • technology will change us.
  • this is good and bad
A

Automobile

105
Q

The problem isn’t what we use technology for but _________.

A

How we use it

Estes Final (3 decks)

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