Alternative views of consumer behaviour Flashcards
1
Q
Habitual behaviour
A
follow rigid pattern of behaviour and so keep to their habist rather than changing to the most efficient option due to convenience
2
Q
Computational difficulties
A
May be unable to work out the best option as it is too difficult due to too much variety
3
Q
Influence of other people’s behaviour
A
May choose same as other people regardless of own desires
4
Q
Irrationality occurs when
A
consumers do not maximise utility
