All The Chapters Flashcards
Geography & the price of wine
Geographical location makes wine expensive
No wine anywhere costs more than $20
Rarity & location increase price
American & Canadian Average Diets
1 in 5 Americans live on a diet of 10 foods or less:
- French fries
- Mac n cheese
- hot dogs
- hamburgers
- etc
82 grams (20 teaspoons) of sugar = average consumption
Canadian spending on food (1969 & 2009)
1969 = 19% of household expenses 2009 = 10.2% of household expenses
Agricultural Statistics
250 million farmers on the planet engaged in raising a large number of crops
2% of farmers directly involved in Canada
50% of farmers directly involved in developing country
4 Starches
- Potatoes
- Wheat
- Rice
- Corn
Monopolizing of the food market
Recipes with enormous commercial value are protected and kept secret
Example: Bask - principle supplier of fish because they kept the fishing location secret for hundreds of years
Brillat-Savarin
Author of Physiology of Taste
“Tell me what you eat & I’ll tell you who you are.”
Eric Schlosser
“A nations diet can be more revealing than it’s culture or history.”
Author of Fast Food Nation
Modern Industrial Agriculture is based on
Synthetic inputs
Artificial manure = artificial food = artificial animals = artificial humans
Cooking
Began = 150,000 years ago
One of the first revolutionary movements
Makes food more digestible; food becomes safer to eat; less energy used to digest food
S-methyl thioproprionate
Camembert cheese odour
Smells like the feet of God
Vegetarian Term Facts
Term Vegetarian = 18 centuries old
Before 18th century = Pythagorean Diet
Oscar Wilde
“Nature is a damp place over which a large number of ducks fly uncooked.”
Spaghetti & “The Spaghetti Harvest”
Video - broadcasted on April 1st
In 1957 - most of Britain believed spaghetti grew on trees
Major producers of Spaghetti = Italy
Lessons learned - ignorance of food is always there & will always be there.
Global Population Facts
57% - Asian 21% - European 18% - Americas 8% - Africa 70% - non white 70% - non Christian 70% - can't read 50% - malnutrition 80% - sub-standard housing 70% - have never placed a phone call 1% - post-secondary education 6% controls 50% of the wealth on earth
Food Consumption & Purchasing Facts
70 years ago = 900 items in a grocery
Modern Supermarket = 25,000 different items
$ spent on food has decreased from 20% of the household income to around 10%
Food spending went down when food prices increased
Food Market Facts
Large grocery chains - dominate the market & determine pricing
LCBO - largest single purchaser of alcohol in the world
Canada - major agricultural force; importers must compete with Canadian products
Hypothalamus
In the brain, controls hunger & anger
Isadore Da Silva
“Anything available in abundance is vile.”
Pleasures to widely shared quickly lose their attractiveness.
Facts about taste
Perception of taste = exercise of tasting food engages more of your brain than any other action
5 senses that play a role in flavour
- Taste
- Smell
- Pain
- Feel
- Temperature
Tongue Facts
Masseter muscle = strongest muscle in the mouth
5 cranial nerves are connected to the tongue: ingestion, mouth movement, lips, teeth
No ability to taste without water
Saliva production gives us the ability to taste - produce 2 gallons a day
Tastebuds/papillae
Nodules on the tongue
Average adult = 10,000 tastebuds
Average tastebuds last about a week
Umami
Taste receptors on the tongue specifically for umami
Translates as deliciousness
One of the 5 basic tastes
Umami = MSG (monosodium glutamate)
- amino acid;glutamic acid
Umami Facts Continued
Most common acid in the human body
Important in the bodies ability to rebuild muscles
Foods that contain umami: fish sauce, soya sauce, green tea, mushrooms, apples, potatoes, oranges, cheese, tomatoes
Umami paste can be bought
Pizza = compromised of many umami ingredients
Umami continued
Savoury, mouth filling sensation
Works to harmonize various flavours in food
It’s an amino acid used to make proteins in your body
MSG = not actually a health risk; too much of anything is a health risk
= doesn’t have a flavour/taste
Taste Facts Continued
Taste receptors in more than your tongue. Babies have tastebuds in their cheeks.
Agusia = taste blindness Hypo-Agusia = reduced amount of taste
Cigarettes & hot sauce kill your ability to taste
1.5 thousandths of a second - ability to taste; allows us to spit thugs out fast if they’re bad or sour
Significance of bitterness taste
A lot of toxins are associated with bitter tastes; nature has conditioned us to be cautious of bitterness
Agricultural Revolution
Invention of farming - changed the way people organized themselves geographically
Happened 10,000 years ago
Taste Instincts/more facts
Humans are born with an instinct to like sugar. (Lactose in milk is the sweet flavour)
2nd instinct - salt flavour; naturally acquired after birth
Taste is learned, just like you can learn to not like things
Takes 13-14 exposures to taste to like it.
Miracle Fruit
No interesting flavour
Narcotic
Transforms your tongues ability to taste sweetness; makes everything taste sweet
Lasts 15-30 min
Facts about smell
Can only minimally taste without smell
There are 1000 human genes devoted to taste & smell.
Olfactory (smell)/ epithelium - located at the base of your nose
- set of nerves that bring food to our attention/warns us of danger/easily fooled by our sense of smell
Claude Levi Strauss
“A societies cuisine is it’s language.”
Author of Origin of Table Manners
- D-day when the Americans arrived in Normandy; army destroyed some buildings because of corpse smell but it was just the smell of cheese.
Proust Effect
Ability to remember things through smell
Women & Smell
Women have a much stronger smell ability than men & it varies during the month
Women have the ability to smell genetic differences in men & that determines level of attractiveness.
Women are attracted to men who smell like their father.
Alan Hirsch
Studied bodies response to aromas
Sexually attractive aromas - pumpkin pie, donuts, popcorn, cinnamon, roast beef & lavender, liquorice & cucumber, banana nut bread, vanilla, peppermint, jasmine
Sight & Food
Food tastes better when it’s the right colour
Shape can affect taste (colour, shape, arrangement)
Top 10 best aromas
- Lavender & pumpkin pie
- Doughnut & black liquorice
- Pumpkin pie & doughnut
- Orange
- Lavender & doughnut
- Black liquorice & cola
- Black liquorice
- doughnut & cola
- Lily of the valley
- Buttered popcorn
Myoglobin & Meta-myoglobin
Myoglobin = oxygen in muscles Meta-myoglobin = oxygen leaving muscles when animal dies
Sound & taste
Crunchiness of potato chips - make them more appealing
Connection between sound & taste of snack food
The way food is eaten also has an effect; types of utensils used
Scoville Units
Used to measure the heat of peppers; also includes how many parts of water are needed to remove pepper heat
Pepper Spray = 2-3 million
Ghost Pepper = more than 1 million
Jalapeño Pepper = 350,000 units
Pain & Pleasure - Spicy Food
Eating spicy food - adrenaline rush; endorphins are released to reduce pain
Capsaicin
Creates sensation of heat
Pure capsaicin - 16 million Scoville units
- 11 million units of water to remove heat
Vitamins
Ideal balance for healthy eating - 50 vitamins, 50 minerals, 11 amino acids
1912 - 100th anniversary of the discovery of vitamins
7 nutrients accessed from plants & others that come from animals
Disease & Diet
#1 factor in diseases = diet Eating too many calories - prevents balance Excessive intake of calories can lead to: heart disease, diabetes, cancer, high blood pressure, fibromyalgia, chronic fatigue
Amino Acids
Organic compounds that combine to form proteins.
The body uses amino acids to: Break down food Grow Repair body tissue Perform many other body functions
Spinal disease
Connection to phallic acid
Beriberi
Disease in which the body doesn’t have enough thiamine (vitamin B1)
Common among rice eating people
Rickets
Shortage of vitamin D
Pellagra
Lack of niacin in diet
Joseph Golburger - established connection of pellagra to corn
Rough skin & butterfly marking on nose
Aboriginal diet
Corn, beans & squash
Cruciferous Vegetables
Cross-shaped vegetables; cabbage, cauliflower
Breast Cancer & Salt
Breast Cancer is reduced by 32% in women who consume salt
Benefits of fresh food
All food contains toxins, levels of toxins are less when food is fresh
Red Meat
High amounts of red meat consumption = higher mortality
Hot peppers & mammals
Humans are the only mammal to eat hot peppers
Humans don’t eat
- Nails
- Hair
- Teeth
- Fur
Food Phobias
Most important part of the eating process = the mind
Top 10 food phobias:
- Oysters
- Fish with eyes
- Offal (internal organs & entrails)
- Rare cooked meat
- Anchovies
- Blue cheese
- Liver
- Shellfish
- Fish on the bone
- Pickles
Flavour Corridor
New Jersey
2 major synthetic flavour companies
IFF - New Jersey
Givaudan - Switzerland
- anything you buy that’s processed has been infected by these companies
Hartmann & Vanilla
Isolated the vanilla flavour in 1893
Reimer
Synthesized the flavour of vanilla & reproduced it
Vanilla facts
Larger bottles = artificial - vanillin
- most popular/common flavour in the world
- artificial flavour comes from the pulp & paper industry
Smaller bottles = real vanilla beans
Creosote
Petroleum product used to treat wood so it doesn’t rot
Food Poisoning
25-30% of people have food poisoning each year
#1 place for food poisoning - long term care facilities #2 - cruise ships
Meat & Poultry
Various pathogens like ecology are normal occurring constraints in meat & poultry
80% bacteria in meats = antibiotic resistant
40% of poultry = contain a bacteria that causes nausea
Applying heat kills majority of bacteria
Lysteria on hot dogs & luncheon meat - every year 500 people die
Tobacco
Literally in taking poison
1 cigar - enough nicotine to kill 2 mice
- greater poison than heroine & cocaine
Mycology
Study of fungus
First law of mycology
- if you eat a mushroom & die; it was poisonous
- if it doesn’t kill you it can lead to kidney failure & other problems
Every pharmacist in France is trained to know poisonous mushrooms
Jack in the Box restaurant fiascos
1993 - outbreak of ecoli in contaminated hamburger meat
40,000 sold were contaminated
4 children died; hundreds with food poisoning
1 pound of beef = 1,000 cows; only 1 cow needs to be contaminated
St. Anthony’s Fire
Ergot - type of fungus
- found in grains if not properly stored
- LSD - Lysergic acid
- some medical benefits
Mad Cow Disease/Celiac Disease
William Dicke - Netherlands
- first found the cause & how to treat
Pufferfish - fugu
Contains deadly toxins
Even if the chef does a perfect job it could kill you
Sometimes if it’s perfectly done you could feel tingling in your fingers & toes
Food Preparation tips
The faster something is made, the safer it is, the less hands that have touched it.
George Orwell
Wrote about dining in London & Paris