All mobility Flashcards
Branches most recent 20/40? Last 3 meetings with assigned accounts and outcomes?
find out. needs setup with booking tool, self lead, went with BM, increase in rentals
Last 5 leads and how to check progress?
Lee-Ann email update
Sigma6
Senior projects
Concept life
What is a POP?
Percentage off programme, 5% off, don’t reach full criteria
criteria for account
Work premicise, work email, 6k a year, pass credit check, work website, ltd business
Advantages we have over competition?
Global fleet, one fleet, booking tools, fleet diversity
Branches new business figure? How calculated? 4 ways to increase?
Growth dashboard find. calculated from spend of new accounts from past 6 months. Lead culture, morning meetings, marketing trips, prospects
How to ECC sign up? Codes?
On website follow instructions. ECCU3. U3AUTO, U3STAFF.
Difference between virtual and dedicated CC
Virtual open to public, dedicated is for accounts pool car
What is hashtag 10
10 leads, 10 prospects 10 more referrals
What does branch do to drive hashtag 10
track leads, lead competitions
prospect list, make aware of goal each.
referral marketing, markeitng trips, assign accounts
How effective is our current marketing plan? What would I change?
5 steps are:
1) visit bodyshops/ dealerships(trainees)
2) new accounts (trainees)
3) Assistant visit large spending accounts
4) BM visit large replacement accounts
5) Visit lowest spend accounts
I would make sure we do it as often as possible, have morning meeting assigning where to go and who goes, make sure the team know the plan.
Main booking tool we give customers, And other two?
ETD ( enterprise travel direct)
EHI direct- can book hotels etc too
B2B- for corpy
Benefits of an account on ETD?
ECC, International, cost comparison, daily rental, self serve, book on behalf of, driver profiles, car classes
What other services can we offer customers?
Flexi rent, car club
Talk through biggest marketing success?
Must include:
-Sent lead for BRSE with BM and ASM
-Helped to set up a booking tool
-Marketing visit
-Saw them rent and saw increase in branch rentals
-Followed up with more meetings to ensure satisfaction and resolve problems.