All Adobe Products Flashcards
How are “Spaced Repetition” and knowledge retention linked?
「知識保持」と「間隔反復」にはどういう因果関係があるか
Positively linked.
間隔反復（英：spaced repetition）は、前の学習から、その学習内容の復習までの間隔を延ばしてゆくことにより、心理学の間隔効果を利用して効果をあげる学習技術である。
Spaced repetition is a learning technique that incorporates increasing intervals of time between subsequent review of previously learned material in order to exploit the psychological spacing effect.
Adobe Marketing Cloudの6つのソリューションを述べて下さい
Name the six solutions of the Adobe Marketing Cloud
- Analytics
- Target
- Media Optimizer
- Experience Manager
- Social
- Campaign
Marketers finally have a complete, integrated solution for all their marketing efforts.
マーケターに必要なすべてのソリューション
ALL FROM ADOBE
包括的なソリューションにより、マーケティング活動の
データとインサイトを組み合わせ、結果を可視化し、
投資効果を最大化します
Adobe Marketing Cloud does it all.
アドビコアサービスを述べてください
Name the Adobe Core Services
- Profile Management
- Dynamic Tag Management
- Mobile Services
- Marketing Cloud Exchange
- Centralized Team Collaboration
- Asset Management
- Single sign-on
コラボレーション、統合、自動化をひとつに
Adobe Marketing Cloudの任意のソリューションを採用いただくと、強力なマーケティングソリューションに加え、各ソリューションに共通して利用できるコアサービスも含まれます。データの統合、顧客プロファイルの構築、コンテンツの活用、レポーティング、チームメンバーとのコラボレーションを、包括的に提供します。
Core Services, One place to collaborate, integrate, and automate.
When you partner with Adobe, you access our comprehensive set of marketing solutions as well as powerful core services that span across those solutions. You get one, centralized place to integrate data, build customer profiles, activate instant content delivery and reporting, and collaborate with team members.
- Profile management.
認証情報と匿名情報の双方を活用し、常に更新される顧客プロファイルを構築します。この「master marketing profile」により、一人ひとりに最適なエクスペリエンスを提供することができます
Create a complete, ever-expanding view of each customer by leveraging both authenticated and anonymous data. Access the master marketing profile to deliver more personal and engaging experiences.
- Dynamic tag management.
正しくデータ収集するために必要なタグを、すばやくかつ容易に管理できます。アドビのタグやサードパーティのタグを無制限に管理することができ、顧客の行動に基づいた、一人ひとりに合ったエクスペリエンスを提供することができます。
Quickly manage tags, collect the right data, and act in real time with dynamic tag management. Manage an unlimited number of Adobe and third-party tags to trigger personalized experiences based on actual customer behavior.
- Mobile services.
アプリの利用状況を把握し、顧客エンゲージメントを向上します。アプリユーザーの利用頻度や位置情報などに基づいて、訴求力の高いエクスペリエンスを提供し、行動を促すことにより、ビジネス機会を広げることができます。
Understand and improve customer engagement with your apps. Discover when and where users launch your app, which parts of the user experience increase ROI, and where the opportunities for monetization lie.
- Adobe Marketing Cloud Exchange
サードパーティのデータやアプリケーションと統合すれば、Adobe Marketing Cloud の価値をさらに引き出すことができます。データプロバイダからソーシャルプラットフォームまで、150 種類以上のアプリや統合機能を選択できます。
Increase the value of Adobe Marketing Cloud solutions by connecting third-party data and applications. Select from over 150 pre-built integrations and applications ranging from data providers to social platforms.
- Centralized team collaboration 一元管理型チームコラボレーション
ボードとリアルタイムフィードを利用して、チームメンバーがプロジェクトおよびキャンペーンの最新情報を把握できるようにします。
Help team members stay in sync on projects and campaigns through boards and real-time feeds.
- Asset management アセット管理
コンテンツを格納、管理し、Adobe Marketing Cloudの各ソリューションで利用できるようにする、中心的役割を果たします。
Easily store, manage, and publish content to all Adobe Marketing Cloud solutions from one central hub.
- Single sign-on シングルサインオン
一度のサインオンだけで、Adobe Marketing Cloudを構成するソリューションすべてにアクセスできます。
Access Adobe Marketing Cloud and all of its solutions from one common sign-on.
What is Adobe
Experience Manager?
Adobe Experience Managerとは
Adobe Experience Managerなら、Webサイトやモバイルサイト、モバイルアプリ、コミュニティなど、多様なデジタルチャネルのエクスペリエンスをすばやく管理、最適化できます。
従来のCMS/WCM（Webコンテンツ管理システム）とは異なり、一貫した魅力的な顧客体験を提供し、ブランド価値の強化、需要の創出、市場リーチの拡大を、創造性と生産性を保ちながら実現します。
Adobe Experience Manager helps you create, manage, and optimize digital customer experiences across every channel, including web, mobile apps, digital forms, and communities. With the ability to deliver next-generation experiences across both online and in-person interactions, you can increase demand and build lasting brand loyalty.
What is Adobe Analytics?
Adobe Analyticsとは
Adobe Analyticsは、顧客とのやり取りをアクションにつなげるインサイトに変えることで、ビジネスの全体像を把握できます。直観的で判りやすいダッシュボードとレポートにより、情報の取捨選択や並べ替え、共有を行い、問題や機会を特定するためのインサイトを得ることができます。
Adobe Analytics helps you create a holistic view of your business by turning all customer interactions, including offline data, into actionable insights. The marketing reports and analytics, ad hoc analysis, and data workbench technologies give you access to easy-to-use, interactive dashboards, reports, and visualizations. With the market-leading solution, you’ll better understand the whole customer journey.
What is Adobe Social?
Adobe Socialとは
ソーシャルマーケティングは顧客との関係に基づいています。Adobe Socialは、目に見えるデータに基づいてコンテンツを作成し、顧客との関係を強化するための、統合されたソリューションです。
関連性の高い投稿を作成し、会話を監視して対応し、結果を測定することで、ソーシャルアクティビティをビジネス成果の向上につなげます。
Go beyond followers and likes. Adobe Social helps you access social and marketing data to uncover what’s working and what’s not in your social marketing efforts. Use a single integrated solution to create relevant social content, publish to your most engaged audiences, and prove that social marketing delivers business results.
What is Adobe Media Optimizer?
Adobe Media Managerとは
Adobe Media Managerは、検索連動型広告、ディスプレイ広告、ソーシャル広告を横断して運用を最適化します。広告キャンペーンの効果をシミュレーションし、効果を正確に予測します。キャンペーン運用の自動化により、マーケターはより有意義な活動に注力できます。
また、Adobe Analyticsと連携すれば、リターゲティングの効果をさらに向上させることができます。Webやモバイルチャネルを通じて、より収益性の高いオーディエンスにアプローチできます。
Adobe Media Optimizer accurately predicts the impact of changes to your search, display, and social ads, then helps you manage and automate the campaigns, freeing resources for other high-impact initiatives. Integration with Adobe Analytics helps you reach your retargeting and high-value audiences in real time and at scale across web and mobile channels.
What is Adobe Target?
Adobe Targetとは
Webサイトやモバイルなどのメディア上で、コンテンツをテスト、ターゲティング、パーソナライズし、収益向上を支援します。
Target makes it easy for you to create personalized digital experiences that deliver real results and revenue.
What is Adobe Campaign?
Adobe Campaignとは
あらゆるオンラインおよびオフラインマーケティングチャネルを介して、1対1のメッセージを直観的かつ自動的に配信することのできる、マーケターのためのソリューションです。Adobe Campaign（旧Neolane）なら、顧客の嗜好に応じて、パーソナライズしたエクスペリエンスを提供することができます。さらに、顧客が何を望んでいるかを、顧客の行動よりも前に察知します。
Marketers now have an intuitive, automated way to deliver one-to-one messages across online and offline marketing channels. New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences. Finally, a solution that helps you know what customers want even before they do.
What is Adobe Captivate 8?
Adobe Captivate 8 software reimagines the way interactive eLearning is created for a multi-device world. Develop any-screen mobile learning without programming using all-new responsive authoring. Now use an intuitive UI to transform PowerPoint presentations into engaging eLearning using actors, voices, interactions, and quizzes. Leverage best-in-class HTML5 publishing to deliver any content to mobile devices, the web, desktops, and leading LMSs.
- Responsive design and HTML5 publishing
- Rapid eLearning content development
- Easy creation of interactive eLearning experiences
- Rich multimedia to attract learners
- Easy quizzing
- Delivery virtually anywhere
- Effective collaboration
- Scoring, tracking and reporting
What is Adobe LiveCycle ES4?
Adobe® LiveCycle® Enterprise Suite 4 is an enterprise document and form platform that helps you capture and process information, deliver personalized communications, and protect and track sensitive information. LiveCycle ES4 extends business processes to your mobile workforce and clients, increasing productivity while broadening service access to any user equipped with a desktop, smartphone, or tablet.
- LiveCycle Designer ES4*
Adobe LiveCycle Designer ES4 software is a comprehensive design tool that helps you create form and document templates combining high-fidelity dynamic presentation with sophisticated XML data handling. LiveCycle Designer ES4 provides an intuitive, drag-and-drop user interface that makes it easy to create and deploy templates without deep technical knowledge. LiveCycle Designer 4 is included in every LiveCycle ES4 installation and embedded within LiveCycle Workbench.
- LiveCycle Workbench ES4
Adobe LiveCycle Workbench ES4 software is an integrated development environment (IDE) that allows developers, designers, and business analysts to work together collaboratively to develop forms, documents, and business processes. LiveCycle Workbench ES4 lets you streamline development by dynamically creating sophisticated documents that leverage existing resources with a common repository, and simplify testing and deployment.
- **LiveCycle Foundation **
Adobe LiveCycle Foundation provides the underlying server capabilities that enable the deployment, execution, and management of LiveCycle ES4 modules. Included with the purchase of most LiveCycle ES4 modules, LiveCycle Foundation consists of:
- Service container
- Foundation services
- Administration tools
- Central repository
What is Adobe Scene7 ?
Deliver interactive, rich media experiences on demand.
Adobe Scene7 allows you to enhance, publish, and deliver dynamic marketing assets to web, mobile, social, email, and print.
Use customer data and your creative content to present a rich, immersive digital experience to each consumer in real time. Scene7 is part of the Adobe Experience Manager solution.
What is AEM Sites?
AEM Sites enables you to create, manage, and deliver personalized online experiences.
Get a unified and integrated web content management system for delivering immersive digital content across every channel, including web, mobile, and social. With an intuitive workflow and advanced capabilities to connect sites, you can boost audience engagement and build customer loyalty.
- Mobile content management
Integrate mobile into all your marketing efforts, maintaining consistency and confidence that the content functions on any device.
- Commerce
Deliver immersive, personalized shopping experiences that leverage video, dynamic media, and social media.
- Managed services
Rapidly deploy digital experiences in the cloud, with Adobe as your single partner for hosting and support.
- Marketing campaign management
Get a unified platform for planning, launching, optimizing, and organizing marketing campaigns across multiple digital channels.
- Multisite management
Centrally manage multiple web and mobile sites and automate translation workflows.
AEM Assets ?
Manage all your assets from a single location.
Author and deliver dynamic, interactive media experiences — and manage them all in Adobe Marketing Cloud. With a comprehensive solution for every step of the digital asset lifecycle, you can easily share, reuse, and deliver assets across every channel and device.
- Dynamic Media (single set of master assets)
- Video (optimized for all screens, single url)
- Personalized media (preview configurations)
- Advanced search and metadata management
- Creative Project and workflow management
- Managed Services (Deploy securely in the cloud)
AEM Communities ?
Cultivate a community of loyal fans.
Easily integrate social content anywhere on your website, from user reviews and blog posts to community forums and calendars.
- Community groups
Integrate community forums, blogs, badges, user activity streams, and more into your website to foster interactions between prospects, customers, and companies.
- Social media integration
Add social plug-ins and allow users to log in to your site with their Facebook or Twitter accounts to invite content sharing and offer a more targeted, relevant customer experience.
- Customer insight
Blend user-generated content, such as customer ratings, reviews, and comments, into your own web content to increase engagement, drive brand loyalty, and gather instant market feedback.
- Moderation controls
Gain a more complete picture of your users. Use full moderation and permission-based controls to monitor social activity, manage user-generated content, and strengthen customer relationships.
