All Flashcards
Mask Cost
£1.50
Mask Margins
Retail 85%
Wholesale 70%
Big Scrub Cost
£2.3
Big Scrub Margins
Retail 77%
Wholesale 54%
Small Scrub Cost
£1.40
Soak Cost
£1.50
Hand Wash Cost
£2.10
Soap Bar Cost
£1.4
Bath Oil Cost
£2
Candle Cost
£2.5
Roll On Cost
£.70
Lip Balm Cost
£.70
Average Cost
£1.6
Small Scrub Margins
Retail 74%
Wholesale 53%
Soak Margins
Retail 78%
Wholesale 58%
Hand Wash Margins
Retail 75%
Wholesale 53%
Soap Bar Margins
Retail 78%
Wholesale 56%
Bath Oil Margins
Retail 76%
Wholesale 56%
Candle Margins
Retail 75%
Wholesale 58%
Roll On Margins
Retail 83%
Wholesale 61%
Lip Balm Margins
Retail 83%
Wholesale 61%
Average Margins
Retail 78%
Wholesale 60%
Average Wholesale GP % Year 1
50%
Average Wholesale GP % Year 2
53%
Average Wholesale GP % Year 3 (projection)
51%
Average Website GP % Year 1
69%
Average Website GP % Year 2
69%
Average Website GP % Year 3 (projection)
69%
Average NOTHS GP % Year 1
25%
Average NOTHS GP % Year 2
28%
Average NOTHS GP % Year 3 (projection)
28%
Repeat Website Customers
Year 1 12%
Year 2 19%
Last 90 days 39%
Unique Website Visits
Year 1 14,000
Year 2 31,000
Last 90 days 10,500
Website Conversion Rate
3.9%
Most Popular Product and Units Sold
We have sold 8000 of Roll-On infused oils, available in our 6 signature scents, they are an affordable way for customers to try our scent range.
Units Sold NOTHS Year 1
4000 (1200 sets)
Units Sold NOTHS Year 2
5500 (1400 sets)
Total Units Sold NOTHS
9500 (2600 sets)
Units Sold Wholesale Year 1
6000
Units Sold Wholesale Year 2
12000
Total Units Sold Wholesale
18000
Units Sold Website Year 1
500
Units Sold Website Year 2
3000
Total Units Sold Website
3500
Total Units Sold
32,000
March Wholesale Turnover
£12,500
March Website Turnover
£2,000
March NOTHS Turnover
£3,500
March Total Turnover
£18,000
April Wholesale Turnover
£3,700
April Website Turnover
£2,900
April NOTHS Turnover
£4,500
April Total Turnover
£11,000
Label Cost
.12 p
Roll On Jar Cost
.29 p
Lip Balm Tin Cost
.35 p
Big Soak / Small Scrub Jar Cost
.47 p
Big Scrub / Wash Bottle Cost
.60 p
Oil Bottle Cost
.75 p
Y1 % trade
y2 % trade
31 —–> 42%
Y1 % noths
y2 % noths
56% ——–> 35%
Y1 % website
y2 % website
7—–> 19%
Y1 % other
y2 % other
6 ——> 4%