Alexus Loud Flashcards
Component
placed within composition; headline, subline
Composition
designs that are visual
Concept
abstract theme; messages and style
Alignment
lining up with everything like the sides and edges
Flow
guides the person through the placement of things
Direction
management of movements
Placement
positioning of things
Harmony
key development of theme and visual things
Unity
feeling of the composition
Balance
feeling of stability or an apperance
Proportion
the size and the scale
Scale
size of one to another
Grouping
unified as a whole
Proximity
grouping based on the closeness to each other
Rhythm
repetition or alternation of componets
Division
white or negative space to separate
Contrast
different in color, size, shape, and location
Emphasis
component that stands out in the viewers eyes
Value
measure of lightness and darkness
Spatial Relationships
relationship of all components and their position between each other