Alevel Flashcards
What’s a mission statement
Its a business objective/ corporate aims.
Includes the business’s values, standards and strategies aswell as its USP
Difference between corporate and functional objectives
Corporate are long form goals for the business. (Like to grow bigger)
Functional are smaller goals (sometimes called department objectives) that are detailed and specific. They help achieve the corporate objective
Give 4 common business objectives
Profit objective
Growth objective
Survival objective
Cash flow objective
What are social and ethics
Social objectives are benefiting society or people in need
Ethics are what’s right/ environmentaly and morally
Why is large scale production cheaper?
Because the fixed/ variable costs are spread out across more products
3 reasons why profit is important
Profit can motivate people
Good source of finance
Profit can attract investors
What’s public and private sector?
Public: owned by government
Aim to provide public services not make a profit
Funded by UK tax system
Private; run by private individuals
Non profit organisations like charities are also private sector
What are social enterprises
Normal businesses with a social objective. The profits are used for social activities
What are mutual organisations?
Businesses where profits are reinvested into the business to reduce prices. (Eg building societies.)
What’s limited/unlimited liabilities?
Unlimited: business and owner are seen as one under the law, so the owner can be forced to sell personal assets to pay off business debts
Limited: opposite
What’s a sole trader?
A self employed individual that owns his own business. Is responsible for the business (unlimited liability)
3 advantages and disadvantages for being a sole trader
A) Freedom
Entitled to all the profits
Simplicity( less form filling)
D) Finance limited to what the owner has
Work long hours
Unlimited liability
What is a LTD
give some facts about them
LTD= private limited company
Can’t sell shares to the public
No minimum share capital requirement
Often a small family business
What’s a PLC?
PLC= Public limited company
Can sell shares to the business
£50000 at least capital
Usually start as private limited company and turn into a public
What are dividends and when are they payed?
Dividends are a proportion of the profits earned by the company and are split out to the shareholders
What’s market capitalisation and the equation
The total value of all the shares issued by the company
= number of issues shares* current share price
What’s a disadvantage of a sole trader developing into a private limited company?
They will gain enterprise from shareholders - however they may have different values meaning the original owner may lose control of the business
Do shareholders control decisions in PLC’s ( public limited)
No
Who are shareholders
Owners of the business - individuals who have bought shares
Why would the share price of a business change?
- succesful performance of the business( higher share price)
- speculation of new product might generate investor interest( higher share price)
- low interest rates( higher share price because there’s more money to be made then saving money in a bank account)
If the demand if the economy is too low, what does the government do?
Cut taxes so people have more money to spend.
Vise versa is the demand is too high
When unemployment rates are high, what happens to the cost of labour?
Gets cheaper
What happens in an economic boom
When wages rise and more people are employed- will lead to greater costs due to increased wages
What is seasonality?
Seasonality is the variations in demand and supply throughout the year
What’s perfect competition?
An oligopoly?
A monopoly?
1) all forms operate on an equal basis and their products are pretty much identical. businesses need to keep costs low to keep prices low, otherwise the demand will be taken by the competition
2) a small number of large firms dominate the market and charge similar prices. They focus on marketing and brand image
3) where one business has complete control over the market( no competition)
What’s demographic change?
How the structure of the population changes in terms of age, sex and race
How has the market changed to suit the UK’s population?
With an ageing population- banks have started offering retirement accounts. Brain training games directed at older people
What has the uk’s ethnic diverse population led to?
Certain products such as food not traditionally available in the UK
Or supermarkets stocking exotic ingredients
How do business polute the environment
Production processes
Traffic pollution through transportation
By using raw materials/ unsustainable stuff
Advantages of being environmentally friendly
Improve public image for a business- advantage over competitors
Benefits of being ethical
Good for the reputation so demand for the profits can be high even if they’re more expensive then rival products
How can technological advances influence demands and costs?
Use tech to gather info about the lifestyles of customers to advertise to them specifically about a range of products suited to them
Social networking sites^^^
New tech can improve production efficiency
What do managers do ?
3 points
Set objectives for their department
Managers analyse and interpret data
Managers make decisions and review the effectiveness
What are the 4 types of managers?
Authoritarian or autocratic
Paternalistic
Democratic
Laissez-faire
Look to page 18 for more info
Give 2 internal and external factors that affect manegement and leadership styles
Internal) Urgent tasks need different leadership styles- autocratic, where’s a small educated workforce may be suited better with a democratic style
External) in a recession, business will need strong leadership- autocratic or paternalistic for tough crisis. Increased competition requires a democratic approach to motivate employees
What’s the tannebuam Schmidt continuum?
It’s a graph that plots managers ranging from autocratic through increasing levels of participation in decision making by the work force.
It identifies 7 key management styles
Look page 19
What’s the Blake mouton Grid?
A grid that assesses managers based on how much they care about their employees
Y axes) concern for people
X axes) concern for production
Bottom left= impoverished style Bottom right= produce of perish Top left= country club style Top right= team style Middle= middle of the road
What are the 6 steps for decision making?
Set objectives Collect data Analyse data Review decision Implement decision Make decision
Advantages and disadvantages of using data to make decisions
A) reduces the risk of making expensive mistakes
Logical and well structured
D) can be time consuming
Less creative as it takes away the ‘human element’
What’s intuitive decision making
And advantages and disadvantages
Means making decisions on gut/ instinct
A) save time on making decisions if they’re based on intuition(past experience.)
D) it’s risky as mistakes can be easily made
What 3 other things influence decisions?
Risk
Reward
Uncertainty
What’s opportunity cost?
The benefit that’s given up in order to do something else. (The cost of the choice that’s made.)
Money/time could be spent doing something else, so you could be missing out on doing something else
What are the MOREE management factors?
Mission - clear main purpose/business mission
Objectives - medium to long term targets that help a business achieve its mission
Resource constraints - resource availablity including money, people, time and raw materials
Ethics
External environment - outside factors like competition, trends, seasonal demand
What are decision trees
Diagrams that help with decision making when the outcome is not certain, but the expected payoff, probability and cost are known
Look to page 22 if decision trees forgotten
Advantages and disadvantages of decision trees
A) nice visual representation of potentiometer outcomes for a decision. Allow managers to compare options quantitatively and objectively.
D) decisions trees ignore non numerical qualitative data. Probabilities have to be predicted very accurately or the data will be wrong
What are the two internal stake holders of a business and the 4/5 external?
Internal) owners and employees and managers
External) customers, suppliers, local community, government, creditors.
Look to page 24
What is stakeholder mapping?
A grid that allows a business to map stakeholders to identify how much interest and power(influence) each stake holder has on the business.
Y axes= power/influence
X axes= interest
Bottom left= monitor ( least effort)
Bottom right= keep informed
Top left= keep satisfied
Top right= manage closely (maximum effort)
What is the marketing mix?
All the decisions a business makes about promoting and selling s product. Includes research, analysis and planning
Why is increasing market share a beneficial marketing objective?
It’s useful because it tells a business how well it’s doing compared to its competitors
Name 2 qualitative and quantitive marketing objectives
Qualitative) improving product quality, surviving a competition
Quantative) increase sales growth, increase market share
Give 2 internal factors that affect marketing
And 2 external
Internal) corporate objectives- the marketing department has to make sure the objectives are aligned with the company’s overall goals.
If finance budget is cut- the marketing objectives might have to be scaled down
External) the state of the economy - a business may try to increase sales volumes in an economic boom
Due to competition- a business may increase marketing to attract attention
Give 2 ways the law directly affects marketing objectives
Predatory pricing(cutting prices to force a competitor out of business.)
Trade descriptions act(business can’t lie about products.)
Give 5 ways a market can be classified
Geography(local, national, international)
Nature of product(agricultural, technological)
Seasonality
Development level(new, growing, large)
Product destination(trade, private consumers
Equation for market growth(%)
New market size-old market size
Divided by
Old market size
Times by 100
Equation for market share (%)
Sales
Divided by
Total market size
Times 100
Equation for sales growth(%)
And what happens if the sales growth is positive?
Sales this year- sales last year
Divided by sales last year
*100
Positive= company is gaining sales
What’s market mapping?
A graph that compares two features of products or brands- eg price and quality
What information can a business gain from market mapping?
Can show a business who it’s closest competitors are
Can show a business a gap in the market
Can show a business what prices customers expect to pay
Limitations of market mapping
Can simplify things too much
Opinions may be biased on a market map as different people have different views
What reasons are market research used for?
1) spot opportunities
2) helps a business see what to do next
3) see if plans are working
However- can be expensive and bad market research can lead to really shit business decision
What are the 3 types of Sampling
Simple random sample
Stratified sample- population is divided into groups and the number picked from each group is proportional to the size of the group
Quota sample- people are picked who fit into a specific category. Businesses use quota to get opinions of the target audience the product is directed to
What is bias and how do businesses avoid it?
Biased opinion
Questionares should avoid leading questions
Don’t pressure the interviewee
What are trends in graphs?
Long term movement for a variable. Can be upward, downward or constant. Usually graphs has fluctuations
Whats extrapolation?
A line of best fit that’s used to find future values on a graph
What is correlation?
A measure of how closely 2 variables are related.
Correlation does not always mean causation
External factors have to be taken into account when reviewing correlation
What are confidence levels and conceding intervals?
Intervals- a range of values that your fairly sure a population(whole group that you want to find out about) will lie within
Levels- how sure you are that the population will lie within the interval
How can you increase the confidence level?
Widen the confidence interval
How can technology be used to find information about customers?
3 ways
Loyalty cards
Social media
Google(search engines)
2 advantages and disadvantages of using IT to help analyse marketing data
A) computers can analyse much more data than humans can
Using computers can reduce risk
D) buying software can be expensive
Staff need to be trained to use software which could be expensive and time consuming
Formula for price elasticity of demand?
%change in demand
Divided by
%change in price
If the PED is greater than 1 what does that mean
And less than one
(Ignore the minus sign)
>
- Product if price elastic
<1. Product is price in elastic
What does it mean if a product is price elastic?
Give an example of a price elastic product
Means a price increase will make sales revenue go down
Example: pencils or something
What does it mean if a product is price in elastic and give an example
A rise in price will make sales revenue go up, even if the sales goes down
Example: necessities like milk
Or heavily branded items like apple because of their brand loyalty(differentiation from other products and ecosystem.)
Fact about PED
Product types tend to be price inelastic
Although brands tend to be price elastic
Example: petrol sales are inelastic but sales of a company’s petrol are elastic
Formula for income elasticity of demand
%change in demand
Divided by
%change in real income(change in income)
What does it mean to have an income elasticity of less than 1
Give an example
As income rises, demand rises but at a slower rate than the increase in income
Example: normal goods such as fruit and vegetables or toilet roll
What does it mean to have an income elasticity of more than 1
Give an example
As income rises, demand rises but at a faster rate than the increase in income.
Example: Luxury goods like designer clothes
When are price elasticity and income elasticity used by a business?
Price) helps a manufacturer whether to raise or lower the price of a product
Income) helps a manufacturer see what will happen to the sales if the economy grows or shrinks
What is STP
Segment- divide the market into groups with similar characteristics
Target- decide which market segment to focus on and adapt the product and marketing mix to appeal to this group
Position- position the product in the customers minds so they see it as better than the competition. Eg: ethics
What are the 4 different ways to segment a market?
Demographics- age, sex, religion, family size
Geographic- area to target, country/ city etc
Income- target products to people with different incomes. Eg: luxury products are targeted to people with higher incomes
Behaviour- lifestyle
2 advantages and disadvantages for segmentation
A) useful for identifying new customers
Indenting the best way to make a product
D) can cause company’s to ignore the needs of potential customers
Can be difficult to break the market into obvious segments
What’s concentrated, differentiated and undifferentiated marketing?
Concentrated / niche) involves one or two segments. Good approach for a small business with limited resources. Eg lynx or dove
D) where several segments are targeted. Common with large businesses with large budgets. eg men’s clothing
UD) where the segments are ignored and a company tries to reach the entire market. Eg Coca-Cola
What is positioning?
Creating an image of your brand or product in the mind of your target customer
Give 2 influences on positioning
State of the market- recession means the company may position the product to make customers think its great value for money
Company’s current products- if the company’s other products are seen as reliable and cheap they are likely to try and position any new products in a similar place
What’s the marketing mix?
A mix of factors that firms consider when marketing a product- factors that’ll make customers either buy it or not
What are the 7 p’s?
Price Product Places Promoted People Physical environment Process
Give 4 influences on the marketing mix
Competitions
Location of a business
Type of product
Target market segment
What are the 3 types of consumer products
Convenience
Shopping
Specialty
What’s a product line
Whats a product mix
Line- consists of related products with similar uses and target customers
Mix- combination of all the product line that a business produces
What’s the Boston matrix?
A graph that compares the market growth with the market share. Each circle in the matrix represents one product.
Size of the circle represents the sales revenue of a product
How can new products be great for a business
Bring in new customers
Give a competitive advantage
Allow companies to maintain a balanced product portfolio
What does the product life cycle show?
The sales of a product over time
Why is a product life style useful?
Valuable for planning marketing strategies and changing the marketing mix.
Marketing decisions will be based on where a product is in its life cycle
What are the 5 stages of a product?
Development- lots of market research, high costs, high failure rate
Introduction- heavy promotion, initial costs high(skimming)
Growth- sales grow fast, product is developed and improved due to competitors
Maturity- sales reach a peak because fixed costs of development have been paid for. Not many new customers
Decline- product doesn’t appeal anymore, product may still remain profitable if promotional costs are reduced enough
What are extension strategies?
Strategies that try to prolong the life of a product by changing the marketing mix
Give a few examples of extension strategies
Product development
Market development
Change the pricing
Promote the product
What’s price skimming
Is when new and innovative products are sold at high prices when they first reach the market
Customers will pay more because the product has scarcity value and the high price boosts the products image
What’s penetration pricing?
The opposite of skimming.
Launching a product at a low price in order to attract customers and gain market share
Give 4 factors that affect pricing decisions
1) during heavy promotion- pricing may be reduced
2) cost plus pricing- price is set to cover the cost of making the product to make a profit
3) price elasticity of demand
4) the stage in a products life cycle
What’s predatory pricing
When a business delibaretly drops prices in order to force another business out of the market(illegal)
What’s competitive pricing
When companies minister competitors prices to make sure their own prices are set at an equal or lower level
What’s Psycological pricing
When pricing is based on customer expectations. Example: higher price may result in the consumer believing the product is of higher quality
What’s loss leaders?
A product sold at or below cost price- useful for attracting customers to the rest of their product line up.
Also used by supermarkets because when customers visit supermarkets they will usually buy more than just one product
What’s dynamic pricing?
Just changing prices depending on competitor prices and demand
How does advertising change throughout a products life style
Heavily advertised at launch
Growth phase) Less advertisement- brand image improvement
Maturity- customers reminded of the product. So less advertising but still some
Name 3 promotional techniques
Sales promotions- bogof deals
Merchandising- ensuring the retailers are displaying a company’s products as effectively as possible
Personal selling- personal communication between a sales person and a customer
What’s a Chanel of distribution
The route a product takes from the producer to the consumer
What are retailers and wholesalers
R) sell to customers from shops
W) buy products cheaply in bulk
How do wholesalers make distribution easier?
The wholesaler will distribute all the products to retailers so the manufacturer doesn’t have too
What are the 4 different channels of distribution?
Direct selling: manu > consumer
Indirect selling (level 1): manu > retailer > customer
Direct selling through agent: manu > agent > consumer
Indirect selling (level2): manu> wholesaler> retailer> consumer
What’s multi channel distribution
When businesses sell through more than one method eg online and store
Benefits of online and store
Wider target audience
What’s the ‘process’
How easy it is for customers to get what they want, when they want it
What’s the purpose of HR?
To ensure a business achieves the maximum benefit from its employees at the minimum cost
How does HR work
He decides how to pay staff, treat them and use their skills. Work closely with managers to help them control the workforce
What are operational objectives?
And list 8
Targets set to improve production
Quality Costs Flexibility for customer wants Efficiency Innovation Environment Speed of response Dependability(can customer count on business?)
What is added value?
The added value to a product through various stages of production
= sales revenue - cost of goods
Give 2 internal and external factors that affect operational objectives
I) availability of resources
Overall objectives
E) competitors performance
Demand for product
New technology
What are the 5 main methods of production?
Job production
Flow production
Batch production
Cell production
Lean production
Go to page 55 for more info :) no fucking do it
What is job production
Production of one off times by skilled workers
What is flow production
Mass production on a continuos production line with division of labour
What’s batch production
Production of small batches of identical items
What’s cell production
Production divided into sets of tasks each completed by a work group
What’s lean production
Streamlined production with waste at a minimum
What production methods would help a buisness improve efficiency
Batch
Flow
What type of production is most environmental friendly
Lean production
What’s the difference between productivity and efficiency
P) measured as output per worker
E) reducing waste from all inputs. Better efficiency should decrease unit costs and increase profits
What’s labour productivity and equation
How much each employee produces
= output per worker/ number of employees