Alaws Label Flashcards
The way to understand tourist motivation is to view vacation travel as a vehicle to satisfy ones’s needs and wants
Travel as amean to satisfy need and wants
The way to understand tourist motivation is to view vacation travel as a vehicle to satisfy ones’s needs and wants
Travel as amean to satisfy need and wants
The difference between a need and want is awareness,. It is the duty of the people involved in marketing to convert needs into wants by making the individual aware of his needs
Relationship of needs, wants and motives
The difference between a need and want is awareness,. It is the duty of the people involved in marketing to convert needs into wants by making the individual aware of his needs
Relationship of needs, wants and motives
Internal factors or personal needs “push” people to travel, while external forces or attractions “pull” them to certain destinations.
Much travel are motivated by push and pull factors
Push and pull model
Business travelers they are devided into (3)three categories
-Regular business travelers
-business travelers attending meetings, connections, congress
-incentive travelers
Business travelers they are devided into (3)three categories
-Regular business travelers
-business travelers attending meetings, connections, congress
-incentive travelers
Pleasure/personal travelers they are divided into four categories
-resort travelers
-family pleasure travelers
-the elderly
-single and couples
Pleasure/personal travelers
-resort travelers
-family pleasure travelers
-the elderly
-single and couples
Travel constraints
-lack of money
-lack of time
-lack of safety and security
-family commitments
-physical disabilities
-lack of interest in travel
-fear of travel