Aims And Objectives Flashcards
Aim?
A goal of a business.
Objective?
Specific. target
Why set objectives?
Helps understand direction in which business is going.
Provides targets.
Motivates to achieve goals.
Shareholder value?
Company is onwed by sharholders. Employ maagers to: generate profits.
Increase the shareholder value.
Customer satisfaction?
Leads to long term profits.
Market share ?
The percentage of the market they own.
Maeket share = sales
total market sales x 100
How to grow
Open more stores, sell more products or increase market share/revenue.
Being ethical
Making decisions that are morally right.
2 environmental & sustainable targets.
Limit used energy, reduce carbon footprint.
Smart objectives?
Specific Measurable Achievable Realistic Time related
Stakeholders?
Individuals or groups who are effected by what happens inside or outside a business.
Location of business?
Workers
Premises cost
Location of suppliers.
Pros of locating overseas?
More customers.
Cheaper labour cost.
Reduced premises cost.
Disadvantages of locating overseas?
Large shipping fees.
Different laws.
Different taste.
Business plan.
A doc that states what a business is tryna achieve in the next couple years.