aims and objectives Flashcards

1
Q

aim

A

The overall long-term goal of the business.

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2
Q

objectives

A

small steps that can be taken to achieve an aim

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3
Q

survival

A

Where a business can generate enough revenue to keep
trading

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4
Q

market share

A

a percentage of the total market occupied by a business in terms of sales revenue, or products sold.

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5
Q

personal satisfaction

A

Where a business owner will setup and run a business
because they take pleasure and have an interest in what they do / sell.

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6
Q

financial security

A

Whereby a business owner generates enough income from their business to meet their needs

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7
Q

social objectives

A

Business objectives linked to providing positives outcomes for the community or environment.

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8
Q

non financial objectives

A

Personal satisfaction, Challenge, Independence, Control, Social objective

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9
Q

financial objectives

A

profit, market share, survival

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