aims and objectives Flashcards
aim
The overall long-term goal of the business.
objectives
small steps that can be taken to achieve an aim
survival
Where a business can generate enough revenue to keep
trading
market share
a percentage of the total market occupied by a business in terms of sales revenue, or products sold.
personal satisfaction
Where a business owner will setup and run a business
because they take pleasure and have an interest in what they do / sell.
financial security
Whereby a business owner generates enough income from their business to meet their needs
social objectives
Business objectives linked to providing positives outcomes for the community or environment.
non financial objectives
Personal satisfaction, Challenge, Independence, Control, Social objective
financial objectives
profit, market share, survival