Aims And Objectives Flashcards

1
Q

What is an aim

A

An aim is a long term objective

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2
Q

What is an objective

A

Short-medium term target to help achieve your aim

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3
Q

What are stakeholders

A

Individuals or oragnaisers affected by the action or decision of a particular business

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4
Q

What does SMART stand for

A

Specific, measurable, achievable, realistic, timed

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5
Q

Aims for profits

A

Survival, growth expansion, increase sales revenue

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6
Q

Aims for non profit

A

Help people in need, control strategic industries

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7
Q

Why would a business decide to stay small

A

To have less stress and they can survive relatively low cost structure

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8
Q

Internal shareholders

A

Employees, manager, owner

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9
Q

External stakeholders

A

Governments, society, customers, suppliers

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