Aims and Objectives

Question 1

What is an aim?

Answer 1

An general goal of the business.

Question 2

What is an objective

Answer 2

An objective is a specific target. For example, make 20k next month

Question 3

Survival

Answer 3

Survival is when a business requires to stay alive. For example, to make customers happy.

Question 4

Profit

Answer 4

Profit is how much money the business makes. For example, the price you’re going to sell it for - how much it is to make = profit

Question 5

Customer satisfaction

Answer 5

Customer satifaction is when a business does things to improve customer service. For example, having a number for customer service if they have a complaint

Question 6

Growth

Answer 6

Growth is when the business wants to get their name out, like opening more shops around the area, or going online.

Question 7

Ethical objectives

Answer 7

Ethical objectives is when you are doing the right things in businesses.

Question 8

How to measure success using objectives?

Answer 8

You can use objectives by measuring success by seeing if you’re achieving your targets. For example, to be environmentally friendly in 5 years.