Aggregate Demand And Supply Flashcards
What does aggregate mean
Added together, the individual elements that were introduced in microeconomics are totalled in macroeconomics.
Aggregate demand (AD) and aggregate supply (AS) analysis brings what together?
Brings together the amount that consumers wish to consume and firms wish to produce at any price level.
The equilibrium point where AD meets AS determines…
The average price level and the equilibrium real output level. The price level can be measured by a price index such as the CPI and the output by the real GDP.
Define aggregate demand
Aggregate demand (AD) is the total planned expenditure on goods and services produced in an economy over a period of time.
Define aggregate supply
Aggregate supply (AS) is the total planned output of goods and services in an economy over a period of time.
What does aggregate demand comprise of
Aggregate demand comprises of consumption (C), investment(I), government expenditure (G), and exports (X) minus imports (M)
What’s the formula for AD
AD = C + I + G + (X - M)
When the price level falls, the level of AD expands along the AD curve; when price level rises, the AD contracts.
What’s a common misunderstanding to do with why the AD curve is downwards sloping
The curve Is downwards sloping but NOT because people buy more when they are cheaper.
Tell me a reason why the AD curve is downwards sloping to do with lower prices and competitiveness
Lower prices in an economy mean increases international competitiveness, so there are more exports and fewer imports. In other words, net exports are higher at lower prices.
Tell me a way to explain why the AD curve is downwards sloping to do with the real balance effect
Total expenditure by the economy remains much the same along the AD curve. For example, when there is a fall in the price level, people still spend approximately the same amount but they buy a larger amount of goods and services. This is called the real balance effect.
Tell me a way to explain the downward sloping AD curve to do with higher price levels
At higher price levels, interest rates are likely to be raised by the monetary authorities. This means that investment - a component of AD - falls and savings might increase.
What is the main component of AD
Consumption, approximately 60%
What is consumption
Consumption is equal to spending by households on goods and services, it comprises approximately 60% of AD.
It measures the amount that consumers wish to spend at various price levels. If you ignore tax and spending on imports, a persons income is either spent (C) or saved (S). The higher the income after tax (disposable income), the more people are likely to spend, but they might spend at a slower rate as they earn more I.e - people tend to save a higher proportion of their income as their income rises.
What are the key factors that affect consumption (spend rather than save)
Amount of disposable income
Consumer confidence
Interest rates
The housing market
What’s a determinant of consumption to do with disposable income
The higher the income after tax (disposable income), the more people are likely to spend, but they might spend at a slower rate as they earn more - I.e people tend to save a higher proportion of their income as income rises.
Tell me about a determinant of consumption to do with confidence
The more people feel they need to save, the less they spend, or vice versa. One of the key determinants of consumption is confidence of the consumer. Confidence is influenced by factors such as job security and future income prospects. If consumers are feeling confident, they are more likely to make large purchases that they can pay for in the future.
Tell me about the determinant of consumption: interest rates
Higher interest rates not only leave consumers with less spending money after mortgage payments on house purchases, but they also increase the cost of borrowing.
Tell me how the housing market is a determinant of consumption
When house prices accelerate upwards, home owners can extract more equity from their houses. (Wealth effect will later be discussed dw 🐷)
There is generally a positive correlation between the growth in consumer spending and
The growth in real output
Tell me about investment as a component of AD
Investment is an increase in the capital stock. It means creating assets that will generate income in the future rather than in the immediate term. Investment firms around 10-15% of AD, but the figure depends on whether you are considering gross or net investment.
What is gross investment
Gross investment is the total amount of investment before any account is taken of depreciation of assets. Capital loses value as it wears out or becomes less efficient. Many machines become totally redundant as new methods of production are invented and the investment in these machines does not have any long term benefit on the economy.
What is net investment
It takes account of the fall in value of capital assets. It is more significant for changes in the productivity of an economy and its productive potential.
List the factors that influence the amount of investment
Interest rates
Profits of businesses
Taxation
Government policy
Exchange rate
Access to credit
New technology
Business confidence
How are interest rates a factor that influences investment
An inverse relationship between interest rates and the level of investment would be expected. This is because increases in the capital stock have to be financed and there is an opportunity cost to that finance. Firms often borrow from banks to finance investment, so if interest rates rise, the cost of borrowing rises and firms are less likely to borrow and therefore less likely to invest. The prospects for future interest rates may be more significant than the current rate of interest and many firms watch closely the decisions on interest rates made by the Monetary Policy Committee. However, some argue that the interest elasticity of demand for investment is very low because other factors are much more significant.
Tell me how profits of businesses is a factor that influences investment
Many businesses finance their investment from retained profits, i.e profits made in the past which have not been distributed to shareholders. If businesses have little retained profit then investment may be limited.
Tell me how taxation is a factor that influences investment
Linked with profits of businesses, is the corporation tax rate (tax of company profits). If this is high, then this might limit the funds which companies have available for investment. In 2018, corporation tax rates ranged from 8.5% in Switzerland to 30% in OECD countries. The Uks rate was 19% for the tax year 2019 - 2020.
Tell me how government policy is a factor that influences investment
If the government is following a reflationary economic policy, for example by increasing government expenditure and cutting taxes, then consumer spending will be rising and this could stimulate investment.
Tell me how the exchange rate is a factor that influences investment
A low exchange rate would make a country’s exports more competitive and so lead to an increase in demand for them. This could encourage firms to increase investment because the prospect of making profits will have increased.
Tell me how access to credit is a factor that influences investment
How keen banks are to lend and what conditions they apply to loans may have a significant impact on the ability of firms to invest.
Tell me how new technology is a factor that influences investment
If there are new technological developments which could increase productivity and reduce unit costs, then firms in that market will have a great incentive to invest.
Tell me how business confidence is a factor that influences investment
Investors are driven by factors that are likely to determine future sales. Anything that improves confidence in future sales patterns is likely to lead to a rise in investment. The indicators of this are changes in the rate of economic growth, business expectations, what their main competitors are doing, and government incentives and regulations.
How can decisions on investment be explained by a kind of irrational behaviour of humans keen to make profit or avoid losses
It was described by Keynes as animal spirits.
Keynes believed that it was not rational thinking that made people invest or sell in capital and stocks markets. Instead, there is an animal or herd instinct. A rational person would sell when prices are high and make a profit. However, Keynes stated that our irrational instincts mean we buy when we see prices are rising. We sell when prices fall because, in a state of panic, we want to avoid further losses. This behaviour explains the enormous volatility in asset priced and means that investment of all kinds tends to exaggerate trends in the business cycle. This causes bubbles (which, by their nature, burst) and means that governments would do well to intervene to try to stop the extremities that occur when markets are left to their own devices.
When was Keynes an influential commentator on economic issues
Throughout and between the world wars, and in particular through the Wall Street Crash of 1929 and the Great Depression that followed. His ideas provide an opposing view to the classical school, where humans behaviour is deemed to be rational, markets are best left to themselves (laissez faire) and governments have no discretionary or determining role in the level of AD.
Define animal spirits
The forces that make markets move in large booms and busts, as people buy and sell impulsively rather than calmly, using purely rational behaviour.
What circular relationship can be analysed using the accelerator to do with investment
A change in investment changes the level of AD, but a change in AD also changes the level of investment. This circular relationship can be analysed using the accelerator and, although this is not required knowledge for the exam, and it is a useful way of evaluating the role of investment.
How important is government expenditure (G) in the UK and AD
Government expenditure in the UK comprises over 40% of all spending in the economy, totalling about £590 billion. However, as a component of AD it accounts for only around 25% because a large part of government expenditure is paid out as transfer payments, which are really a movement of spending power from taxpayers to other consumers (so features as consumption)