Aggregate Demand (AD) Flashcards
Aggregate Demand
The total expenditure on goods and services demanded in a period of time at a given price
Components of AD
Consumption (biggest part 60%)
Investment
Government spending
Net exports
Aggregate demand equation
C + I + G + (X-M)
AD curve
Shows relationship between AD and the general price level
Movements along AD curve
Expansion (right): caused by a fall in the general price level
Contraction (left): caused by a rise in the general price level
Shifts of AD curve
Causes by factors independent of changes in the general price level
Outward: AD has increased (there is a higher level of demand at each price)
Inward: AD has fallen
Causes of shifts in the level of AD
- ## Changes in real incomes and employment
Disposable income
Amount of money households have available for spending or saving
= Original income before gov intervention + Cash benefits - direct and local Taxes
Disposable income consumption relationship
The higher households disposable income, the higher consumer spending
A decrease in disposable income would reduce consumer spending
Savings and consumption relationship
How much an increase in income affects consumption i.e. marginal propensity to consume (MPC)
Marginal Propensity to Consume
Poorer people tend to have a higher MPC as they are likely to spend much more of their increase in income whilst richer people are more likely to save it. change in consumption / change in income