Age Ineq Workplace Middle Age Advatnage And

Question 1

Advantage-Saunders

Answer 1

who suggests that middle age identity is related closely to consumption. The media targets middle age as they are the group with the highest disposable income (due to being at the peak of their careers’ and they often define their identity by what they own, he called this conspicuous consumption.

Question 2

Disadvantage-Mac an ghail

Answer 2

found that once they’d been made redundant from their steel works job the men in his study felt a loss of identity from their tight knit communities associated with their job. Their loss of role as a breadwinner led to them feeling a loss of status and identity.