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ESSEC - ESPAGNOL > Affaires - S2 > Flashcards

Affaires - S2 Flashcards

1
Q

Publicité

A

Publicidad

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2
Q

Objectifs précis

A

Objectivos específicos

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3
Q

Aborder

A

Abordar

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4
Q

Une thématique

A

Uno temático

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5
Q

Un projet

A

Un proyecto

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6
Q

Une marque

A

Una marca

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7
Q

Une annonce

A

Un anuncio

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8
Q

Un produit

A

Un producto

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9
Q

Une page web

A

Una página web

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10
Q

Faire une analyse

A

Hacer análisis

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11
Q

Emettre une critique

A

Emitir crítica

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12
Q

Structures

A

Estructuras

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13
Q

Employer

A

Emplear

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14
Q

Désir

A

Deseo

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15
Q

Soldes

A

Saldos

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16
Q

Promotion

A

Promocíon

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17
Q

Positionnement

A

Posicionemiente

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18
Q

Presse

A

Prensa

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19
Q

Atteindre

A

Lograr

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20
Q

Objectif

A

Meta

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21
Q

Promouvoir

A

Promover

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22
Q

Consommer

A

Consumir

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23
Q

Echanger

A

Intercambiar

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24
Q

Produire

A

Producir

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25
Q

Vendre

A

Vender

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26
Q

Subsister

A

Subsistir

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27
Q

L’action commerciale

A

La accion comercial

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28
Q

Agence de publicité

A

La agencia de publicidad

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29
Q

L’agent de publicité

A

Eagente publicitario

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30
Q

L’analyse

A

El analisis

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31
Q

L’analyse de la concurrence

A

El analisis de la competencia

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32
Q

Le chef des ventes

A

El animador de ventas

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33
Q

L’annonceur

A

El anunciznte

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34
Q

L’annonce

A

El anuncio

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35
Q

Profiter de l’occasion

A

Aprovechar la oportunidad

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36
Q

Argumentation de vente

A

La argumentacion de venta

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37
Q

Etonner

A

Asombrar

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38
Q

L’audit marketing

A

La auditoria de marketing

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39
Q

La qualité

A

La calidad

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40
Q

Le panneau / affiche

A

El cartel

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41
Q

Causer un impact

A

Causar un impacto

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42
Q

Le client

A

El cliente

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43
Q

La commercialisation d’un produit

A

La comercializacion de un producto

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44
Q

La campagne de publicité

A

La campana publicitaria

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45
Q

Compétition

A

La competencia

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46
Q

Le concurrent

A

El competidor

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47
Q

L’acheteur

A

El comprador

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48
Q

La communication

A

La comunicacion

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49
Q

Le consommateur

A

El consumidor

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50
Q

Consommer

A

Consumir

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51
Q

La consommation

A

el consumo

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52
Q

Le contraste

A

El contraste

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53
Q

Créer une nécessité

A

Crear una necesidad

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54
Q

Qualitatif

A

Cualitativo

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55
Q

Quantitatif

A

Cuantitativo

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56
Q

Heurter

A

Chochar

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57
Q

La demande

A

La demanda

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58
Q

Confondre

A

Desconcertar

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59
Q

Souhaiter

A

Desar

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60
Q

Le désir / le souhait

A

El deseo

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61
Q

Déterminer la cible

A

Determinar el blanco

62
Q

Le dessin

A

El dibujo

63
Q

La diffusion

A

La difusion

64
Q

L’effet visuel

A

El efecto visual

65
Q

Emballage

A

El embalaje

66
Q

Livraison à domicile

A

La entrega a domicilio

67
Q

Le conditionnement

A

El envasado

68
Q

Le carton

A

El envase de carton

69
Q

La vitrine

A

El escaparate

70
Q

Le slogan

A

El eslogan

71
Q

L’étagère

A

El estante

72
Q

L’étiquette

A

La estanteria

73
Q

L’étude de marché

A

Un estudio de mercado

74
Q

L’inventaire

A

Las existencias

75
Q

La fabrication

A

La fabricacion

76
Q

Fidélité à la marque

A

Fidélizar la clientela

77
Q

Coller des affiches

A

Fijar carteles

78
Q

Les fluctuations saisonnières

A

Las fluctuaciones de temporada

79
Q

La photo

A

La foto

80
Q

La force de vente

A

La fuerza de pago

81
Q

Gratuit

A

Gratuito

82
Q

La gratification

A

El genero

83
Q

Le genre

A

El gasto

84
Q

La dépense

A

Una ganga

85
Q

Image de marque

A

La imagen de marca

86
Q

Induir

A

Inducir

87
Q

Informer

A

Informar

88
Q

Le montant

A

El importe

89
Q

S’inserer

A

Insertarse

90
Q

Inonder le marché

A

Inundar el marcado

91
Q

Faire des courses

A

Ir de compras

92
Q

Lancer sur le marché

A

Lanzar al mercado

93
Q

Liberté d’expression

A

La libertad de expresion

94
Q

La devise

A

El lema

95
Q

Atteindre son objectif

A

Lograr su objectivo

96
Q

Le logo

A

El logo

97
Q

Le luxe

A

El lujo

98
Q

Attirant

A

Llamativo

99
Q

Marque déposée

A

La marca registrada

100
Q

Le marketing

A

El marketing o la mercadotecnia

101
Q

Les médias

A

Los medios de comunicacion

102
Q

Le message publicitaire

A

El mensaje publicatario

103
Q

Le message violent

A

El mensaje violento

104
Q

Éveiller la curiosité

A

Mover la curiosidad

105
Q

L’échantillon

A

La muestra

106
Q

L’échantillonnage

A

el muestrario

107
Q

La nécessité

A

La necesidad

108
Q

Avoir besoin

A

Necesitar

109
Q

La nouveauté

A

La novedad

110
Q

L’objectif

A

El objectivo

111
Q

L’offre

A

La oferta

112
Q

Offrir

A

Ofertar

113
Q

Un coup d’oeil

A

Una ojeada

114
Q

Le paiement

A

El pago

115
Q

Papier d’emballage

A

El papel de embalaje

116
Q

Le sponsor

A

El patrocinador

117
Q

Sponsoriser

A

Patrocinar

118
Q

La commande

A

El pedido

119
Q

Demander (quelque chose)

A

Pedir

120
Q

Un autocollant

A

Una pegatina

121
Q

Le pouvoir d’achat

A

El poder adquisitivo

122
Q

Le produit

A

El producto

123
Q

La promotion

A

La promocion

124
Q

Promouvoir

A

Promocionar

125
Q

Promouvoir (2)

A

Promover

126
Q

La propagande

A

La propaganda

127
Q

Prototype

A

El prototipo

128
Q

Projet

A

El proyecto

129
Q

La publicité mensongère

A

La publicidad engañosa

130
Q

La publicité TV

A

La publicidad en televisión

131
Q

La publicité TV (2)

A

La publicidad televisada

132
Q

Le publicitaire

A

El publicista

133
Q

Publicitaire (nom)

A

Publicitario

134
Q

Publique ciblé

A

El público objectivo

135
Q

Un rabais

A

Una rebeja

136
Q

La régulation de la pub

A

La regulación de la publicidad

137
Q

Renover

A

Renovar

138
Q

Secteur clé

A

El sector clave

139
Q

Segmentation du marché

A

La segmentación del mercado

140
Q

Spot publicitaire

A

Un soporte publicitario

141
Q

Le spectateur

A

El televidente

142
Q

La saison

A

La temporada

143
Q

Avoir l’exclusivité (En exclu)

A

Tener la exclusividad

144
Q

Le texte

A

El texto

145
Q

La localisation

A

La ubicación

146
Q

Se placer

A

Ubicar

147
Q

L’usager

A

El usuario

148
Q

La valeur

A

El valor

149
Q

Le vendeur

A

El vendedor

150
Q

La vente en exclusivité

A

La venta en exclusiva

ESSEC - ESPAGNOL (6 decks)

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