AF&Co Interview Prep Flashcards
So tell me about yourself…
Why do you want to work here?
So why should we hire you over other candidates with more marketing experience?
What are your 3 greatest strengths?
- fast learner
- grit / persistence
- relationship building
Tell me about some of this freelance work - how did you build brand strategy for these restaurants?
What strategies did you use to develop the brand at the ice cream shop?
How do you stay updated on the latest trends in the restaurant and hotel industries?
We look for foodie’s here. Are you passionate about food? What is your favorite restuarant in the city and why?
Describe a challenging situation with a client and how you resolved it.
What strategies do you use to build and maintain strong relationships with clients?
How do you handle feedback or criticism from a client?
Can you provide an example of a successful cross-channel communication strategy you executed at Braze?
Discuss the CRM strategy you advised for Wyze that led to a significant increase in conversions.
How did your role evolve from SMB Level 1 to Scale Team at Braze, and what new challenges did that bring?
What strategies did you use to secure sponsorships from companies like Heineken and Kikori Whiskey?
How has your educational background in Sociology influenced your approach to marketing and PR?
Can you talk about a time when you had to lead a team through a particularly challenging campaign or project?
In what ways have your achievements and leadership in collegiate volleyball translated into your professional career?
So you were the captain at UCLA - what kind of leader were you? How did that translate into working world?
Tell me about a time you failed or made a mistake
In your previous roles, what feedback have you recieved that was valuable? What is your greatest weakness?
What aspects of this job to you anticipate being the most challenging for you?
Where do you see yourself in 5 years?
What experience do you have working with restaurants?
How do you prioritize and manage your responsibilities when working with a large number of clients or prospects?
So you mentioned geotagging & jukely - tell me more. How do you assess the success of a geo-tagging campaign strategy, and could you give an example of its effectiveness?
What do you think sets the San Francisco restaurant and hotel scene apart from other cities?
Can you give an example of a successful marketing campaign you’ve managed?
How do you approach budget management for marketing campaigns?
How do you define target audience in marketing?
The target audience in marketing refers to the specific group of individuals or customers that a company aims to reach and influence with its marketing efforts. Identifying the target audience is crucial for developing effective marketing strategies and messages. Factors such as demographics, psychographics, behavior, and geographic location are taken into consideration when defining the target audience
Can you explain the concept of market segmentation?
Market segmentation is the process of dividing a broader market into smaller, distinct segments based on various factors such as demographics, psychographics, behavior, and geographic location. By segmenting the market, companies can better understand the needs, preferences, and buying behaviors of different customer groups. This allows them to tailor their marketing strategies and messages to effectively reach and engage with each segment.
What is a SWOT analysis and why is it important in marketing?
SWOT analysis is a strategic planning tool that stands for strengths, weaknesses, opportunities, and threats. It helps marketers identify internal strengths and weaknesses of a company as well as external opportunities and threats in the market. By conducting a SWOT analysis, marketers can gain insights into their company’s competitive position, identify areas for improvement, and capitalize on opportunities to gain a competitive advantage. This analysis is important in marketing as it guides the development of marketing strategies and helps companies make informed decisions.
How do you measure the success of a marketing campaign?
The success of a marketing campaign can be measured using various metrics such as brand awareness, customer engagement, lead generation, conversion rates, return on investment (ROI), and customer satisfaction. Brand awareness can be measured through surveys, website traffic, and social media mentions. Customer engagement can be assessed by analyzing metrics like clicks, shares, and comments. Lead generation and conversion rates can be tracked by monitoring the number of leads generated and the percentage of leads that convert into customers. ROI can be calculated by comparing the cost of the campaign to the revenue generated. Customer satisfaction can be measured through surveys and feedback. By analyzing these metrics, marketers can evaluate the effectiveness and impact of their campaigns and make data-driven decisions for future marketing efforts.
Walk me through some of the key things you saw marketers needing to improve in their CRM strategy?
