Adverts Flashcards by Mercy Haggerty | Brainscape

Q

the brand name

A

le nom de la marque

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Q

to promote

A

promouvoir

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Q

consumer

A

le consommateur

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Q

to stimulate curiosity

A

susciter la curiosite

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Q

to arouse a desire to won

A

susciter la convoitise

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Q

to impose the brand name in the public’s mind

A

imposer le nom de la marque dans l’esprit du public

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Q

ways of seducing people

A

les mecanismes de la seduction

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Q

obtrusive advertising

A

la publicite tapageuse

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Q

bombarding with advertising

A

le matraquage publicitaire

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Q

the power of suggestion

A

le pouvoir de la suggestion

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Q

the glamour of the brand image

A

le prestige de l’image de marque

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Q

to link the product to a happy situation

A

associer une situation heureuse au produit

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Q

to exploit children’s naivety

A

exploiter la naivete des enfants

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Q

brainwashing

A

le lavage de cerveau

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Q

psychological conditioning

A

le conditionnement psychologique

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Q

to transform children into consumers

A

transformer les enfants en consommateurs

Q

to live beyond one’s means

A

vivre au-dela de ses moyens

Q

to spread a culture of consumerism

A

diffuser une culture materialiste