Advertisments Flashcards
1
Q
Purpose of advertising
A
Is a message designed to persuade people to by your goods
2
Q
Informative advertisement
A
Gives the consumer useful information about the quality of your broduct or service
3
Q
Defense/comparative
A
Em this type of advertising only shows what wants the cunsumer to know
4
Q
Advertising techniques
A
Catch phrases
Scientific claims
Emotional and sex appeal