Advertisments Flashcards

1
Q

Purpose of advertising

A

Is a message designed to persuade people to by your goods

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2
Q

Informative advertisement

A

Gives the consumer useful information about the quality of your broduct or service

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3
Q

Defense/comparative

A

Em this type of advertising only shows what wants the cunsumer to know

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4
Q

Advertising techniques

A

Catch phrases
Scientific claims
Emotional and sex appeal

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