Advertisment Vocabulary Flashcards

1
Q

Meaning of Covert advertisement

A

This is when a product a brand is incorporated into a movie or TV show. It is not commercial advertising, subtle advertising.
For example : James Bond driving the BMW

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2
Q

What is the limitation of email advertising?

A

It is only cost-effective as long as the customer data is up-to-date

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3
Q

What is the limitation of email advertising?

A

It is only cost-effective as long as the customer data is up-to-date

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4
Q

What is the limitation of text messages?

A

These promotions reach a target audience in real time, but they have a limited number of characters in the text.

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5
Q

What is the limitation of text messages?

A

These promotions reach a target audience in real time, but they have a limited number of characters in the text.

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6
Q

Meaning of sponsorship

A

A company sponsors an event or entity in return for recognition of the brand or product

For example , companies funding schools or sporting events in return for them using their equipment

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